Exhibitor's Trade Review (Mar-May 1922)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
000137
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 11, 1922 EXHIBITORS TRADE REVIEW 1067 ---^ '^'-'-^'^^'-r^ -^^r^^^^^ The Constant Appeal of Appropriate Music The musical demands of lovers of the silen drama have become positive. The house wher superior, varied music is found is the house of popu For various reasons your features may not alway be a success, but add the unfailing musical "atmos phere" of the Cremona Orchestra-Organ and th line at the box office becomes dependable. No theatre organ orchestra has been develope< to better meet the requirements. It is unsurpasse( as a hand-played organ. It renders, besides, or chestrations selected or set to the film offering. A double roll system permits playing by eithe solo roll or any standard player roll. It may b played with or without an operator. But best o all, the Cremona is not prohibitive in price to th smaller house. Write for the whole Cremona story. Chicago, ti.SA. Cxicmtnaa Quxeaire Orckestra^Oman