Exhibitor's Trade Review (Mar-May 1922)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
000145
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 11, 1922 EXHIBITORS TRADE REVIEW 1075 Illustrated Screen Reports FOR THE EXHIBITORS BOX-OFFICE EDITED BY GEORGE T. PARDY Boy Crazy Pardon My Nerve Robertson-Cole Production. Story by Beatrice Van. Cameraman, Bert Camp. Directed by Wm. A. Seiter. Length 4,800 Feet. THE CAST Jackie Cameron Doris May Mr. Canieroii (her father) t'red (janibold Mrs. Cameron (her mother) ■• Jean Hathawa.v Tom Winton Frank Kingsle.v J. Smythe Harry Myers Mr. .Skinner •• Otto Hoffman Evelina Skinner (Jertrnde Sliort Mrs. Winton Engenia Tiittle The Kidnappers Ed I'.rady and James I-'arley SYNOPSIS J Smythe comes to the little town of Santa Ho bara to open a fashionaljle ivoinen's shop, thus endangering the old establishment of Mr. Cumeion's just across the street. Jackie Cameron, who has a wajv of her own with all the boys decides to convert her father's store into an up-to-date haberdashery for men' AlthouRh attired in boyish clothes during business linnrs. sli, l(,n;;s fur the pretty hats and gowns shown at "M. roirefs." Smythe liavin; falb-n in love with Jackie gives her the preference over all of liis , iistoiiiers and persuades her to buy a partv dress that has already been selected by Evelina .^kinner. the daughter of the richest and meanest man in town. At the W mtou s ilance Jackie appears in the coveted dress while Evelina is still at home waitm:- fer it to arrive Meanwhile kidnapi)ers have been schemins to capture Skinnei s daughter and get a ransom of ten thousand dollars. They have liad h-r sharb.wed and learn that she is to wear the dress displayed in the sli .p window t.> the \\ niton's party That night, mistaking Jackie for Evelina, they alpdnct her and notify Skinner. Later, discovering their mistake, they plan tu nil. Skinner s honse and ?et the money anyway. Smythe learns of Jackie s ,li-ni.i.:-ara.M;e and sees two men entering the Skinner residence. He waits and lolluws them to the cabin where Jackie is being held. A fight ensues aiid Ja.-kie is rescncl. rhey force the bandits to go with them to the sherift s office, and arrive just as old man Skinner offers a reward of two thousand dollars tor tlie capture. With the new sum Jackie and Smythe enter into a life partnership. The picture Boy Crazy, featuring Doris May, is fairly good amusement for an audience who seek light comedy. The story deals with a young girl who attracts all the boys of her own town, but, not satisfied with this, she longs for romance. A novel idea is presented wherein an eligible young man comes to town and opens a ladies' ready-to-wear shop. Jackie decides to convert her father's business, just across the street, into a men's haberdashery. From then on the story seems to take on a more lively aspect with additional material brought to bear on the action. Points of Appeal.— This picture may prove to be a refreshing bit of comedy for any audien-ce, but its particular appeal will possibly be among the school-girl patronage. The jealousy that the homely daughter of the richest man in town bears toward Jackie affords good entertainment. Cast. — Doris May as Jackie Cameron, the coquette, does the part well. Harry Myers, who was starred in the Connecticut Yankee, does not have the opportunity of showing himself to any great advantage as J. Smythe in this production. The supporting cast is about averager Photography, Lighting, Direction.— The photogi-aphy is good. All scenes are clear and well lighted. Satisfactorily directed. Released by Fox. Story by Wm. Patterson White. Scenario by Jack Strumwasser. Directed by Reeves Eason, Assisted by Micbael Eason. Cameraman, Geo. Schneiderman. Length 4.093 Feet. THE CAST Hacey Dawson Charles Jones Molly Dale •• Eileen Percy H. nry Dale Holiert Daly Kill McFiuke I Raymond .Vye: Jack Harpe : I"e Tarris Nebraska Jones William Steele T.iike Tweezv "tto Hoffman jj.,rie • ■ Mae Bu,sch SYNOPSIS T{atey Dawson, having wandered into a certain Western viUage, rapidly succeeds ill making enemies \iy his nerve. Among liis friends, how.-ver, are Marie, the daiu-e hall girl, her dog and Molly Dale, the daughter of a rancher. O'.d. Dale continues to gamble with the crooks who scheme to get his ranch by obtaining his signature to a bill of sale while he is under the influence of liquor,. Aftei<"losing heavily he signs the paper, but dist overs the riii .-leailer cheating.. A ipiarrel follows and Dale is murdered. K;uey comes in and put-, a bullet througii. tile signature therebv canceling the validity of the paper. He goes after tlie man who has sh.it r>ale.' and in an upstairs mom gives him a good beating. Kacey tlieii lomev down 1" get the body of Dale, and is accused by one of the gang of hivii"' kille<l McFluke upstairs. The dog brings in a knife and lays it at thefeet of the accusser It develops that this man has gone into the room after Kacev left and stabbed McFIuke to death. Itace.y is vindicated and returns to the ranch with Molly, who accepts bis offer of marria-e. Although of the stereotyped Western melodramatic form this story offers fair entertainment for those who seek plenty of action and excitement. The usual characters used to make up a picture of this sort are all involved, creating plenty of opportunity for the hero to display his nerve. To certain audiences Western stories will always hold a particular appeal, and in these localities Pardon My Nerve will no doubt be accepted as a pretty fair average. Points of Appeal. — The love story between Racey and Molly is interesting enough to fit the picture. The straightforward and clean young hero will win praise from the audience. Then, also, there is a clever dog and horse who play an important part in the story. Cast. — The whole cast seem to get a great deal out of the picture considering the material with which they have to work. Charles (Buck) Jones is a good rough and ready type of hero. Eileen Percy, who plays opposite him, handles her rols in a pleasing manner. Photography, Lighting, Direction.— There are none of the customary long shots of the Western country. Most of the scenes are studio sets. They are all good and serve the purpose. As a whole the picture is fairly well directed.