Exhibitor's Trade Review (Mar-May 1922)

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March 18, 1922 EXHIBITORS TRADE REVIEW 1099 The News of the Week Kane Heads Associated Exhibitors Becomes President and Active Head of Concern He Reorganized Year Ago — He Will Continue His Personal Association with Charles Ray ARTHUR S. KANE, who, since the reorganization by him one year ago of Associated Exhibitors, has been Chairman of the Board of Directors and Chairman of the Executive Committee, has been elected President of that organization. He took active charge March 6 of its affairs, making his headquarters at the offices of Associated Exhibitors, 35 West Forty-fifth Street. Mr. Kane will continue his present arrangement with Charles Ray and present Mr. Ray's productions through First National and United Artists. John C. Ragland, Vice President and General Manager of Arthur S. Kane Pictures Corporation, will be in charge of the details of Mr. Ray's business, and will handle all business of the Kane organization outside of Mr. Ray's. John E. Storey was granted a year's leave of absence last March 1 by Pathe Exchange to act as sales manager of Associated Exhibitors, and as that time is up, Mr. Storey has been recalled by Pathe. Mr. Storey was Assistant Director of Exchanges when Elmer R. Pearson, now General Manager of Pathe Exchange, was Director of Exchanges, and returns, after his year's leave of absence, to take up his sales work with Pathe. During the past year. Associated Exhibitors has become well established and has succeeded in laying a solid foundation of exhibitor confidence. It has shown a healthy growth, and Mr. Kane's intensive participation in its affairs at this time reflects a business expansion in keeping with the company's progress. Roy Crawford, Treasurer of Associated Exhibitors, has kept its financial affairs on an efficient basis, and under his management of the home ofliice a wholesome spirit of co-operation exists there as well as in Mr. Storey's forces in the field. Associated Exhibitors will continue to operate by means of its own sales organization, in every Pathe branch office and, as in the past, the two organizations will work in close conjunction, with the Associated representatives in charge of the actual selling, and Pathe handling the physical distribution of the Associated product. There is no change in the arrangement existing between Associated Exhibitors and Pathe Exchange, or in the constitution of Associated Exhibitors, which will continue its policy of marketing independent productions through intensive distribution and efficient physical handing. In realty, the election of Mr. Kane to the presidency of Associated Exhibitors marks the accomplishment of the reorganization effected by him last March, at which time Associated Exhibitors took over the feature sales force of Pathe Exchange, and was made a new organization under the presidency of Samuel Harding of Kansas City. Mr. Harding resigned some weeks ago. In addition to his Liberty and Doric theatres in Kansas City, his houses in Council Bluffs and other Arthur S. Kane cities, Mr. Harding has just announced the formation of a separate new theatre corporation to which he wishes to devote all the time not taken by his own houses. His resignation from Associated Exhibitors was only acted upon recently. No changes are contemplated in the organization under Mr. Kane's presidency. He believes that Mr. Storey, during his year's leave of absence from Pathe, has brought the sales organization to a high point of efficiency and has been exceptionally successful in carrying out his mission, and that both the home office and the field sales force is functioning properly. Mr. Kane states that the present expansion comes as a direct result of the plans laid a year ago, and the successful working out of the policies, which will be continued under the new expansion. He promises continued interest in the affairs of the exhibitors as a body, and the release by Associated Exhibitors of a product which will represent the best in independent motion picture productions. "Unquestionably, Associated Exhibitors has a more solid business than any distributing organization has had when I took active chrage," said Mr. Kane. "I believe it also to have more potential possibilities. Under the sales direction of Mr. Storey the company has in its first year made a most creditable showing. He and his men have established the company in the good graces of exhibitors by fair treatment and clean dealing. Thus a firm foundation has been laid on which we hone to build still further. "Associated's business has shown a consistent growth month by month. Each succeeding month for the whole year has seen a healthy increase. March is sure to cap the climax by a wide margin, for it is Brunet Anniversary Month, and, owing to the popularity of Pathe's president in the industry, all our salesmen have been flooding the home office with contracts and March playdates. Exhibitors all over the country are uniting in this tribute. Mr. Storey has been keenly alive to this opportunity and, with the support of exhibitors and his salesmen, has achieved great results. "Large as Brunet Anniversary Month will be, April looms already as a dangerous competitor. So much April business has been taken already, it would not surprise us to see the month of showers go March one better. "I am indeed happy to have taken charge of Associated Exhibitors on March 6, because it is the fourth anniversary of the leadership of Paul Brunet of Pathe Exchange, with whom we are so closely associated," continues Mr. Kane. "It is a good omen, a happy augury, and it will be our endeavor to try to emulate the wonderful record Pathe has made under Mr. Brunet's guidance. To be in daily contact with him and Elmer Pearson as directing heads of our physical distributor makes this position doubly enjoyable. "We shall be in the market at all times for good productions — I may add, especially for clean productions. "As to present conditions in the film industry, I can only say that there is but one major tenet in my business religion, and that is — optimism. No time is like the present time and no industry holds so many potential rewards — financial, as well as sentimental — as our own." Sidney Garrett, President of the InterGlobe Export Corporation, will continue as foreign representative for Associated Exhibitors. Mr. Garrett is now in England in the interests of Associated Exhibitors. Rialto, KY. to Run Daily Change for Week The innovation planned by Dr. Hugo Riesenfeld for the week of April 9, when he will run at his Rialto Theatre, New York, seven of the Paramount feature successes of the more or less recent past on as many successive days, will be watched with interest by other exhibitors, especially those first-run exhibitors who now follow a policy of weekly or semi-weekly change. Dr. Riesenfeld has chosen as his week's program the following pictures: April 9, George Loane Tucker's The Miracle Man; April 10, John Barrymore in Dr. Jekyl and Mr. Hyde; April 11, Cecil B. DeMille's Old Wives for New; George Fitzmaurice's On With the Dance; April 12, Cecil B. DeMille's Why Change Your Wife; April 13, George Melford's Behold My Wife; April 14, Cecil B. DeMille's Male and Female.