Exhibitor's Trade Review (Mar-May 1922)

Page scan 000343 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
000343
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 1, 1922 EXHIBITORS TRADE REVIEW 1259 To Elxhibitors Communicate with the exchange in your territory for bookings on "WHERE IS MY WANDERING BOY TONIGHT?" as follows New York State and No. New Jersey: COMMONWEALTH FILM CORP. 729 Seventh Avenue, New York City Vp-State Offices: NU-ART FILM CORP., No. 4 Clinton Street, Albany NU-ART FILM CORP., 221 Franklin Street, Buffalo, N. Y. New England States: FEDERATED FILM EXCHANGE 48 Piedmont Street, Boston, Mass. FEDERATED FILM EXCHANGE 134 Meadow Street, New Haven, Conn. Wisconsin, Indiana, North. Illinois: CELEBRATED PLAYERS FILM CORP. 810 S. Waiash Avenue. Chicago, and Toy Building, Milwaukee, Wis. Mr. L. T. Pellerin of the R. D. Lewis Film Co. of Dallas, Texas, is the latest buyer of our box office winner — "WHERE IS MY WANDERING BOY TONIGHT?" Pellerin knows pictures. Pellerin knows box office values. EXHIBITORS — Communicate with either of the three R. D. Lewis exchanges — 1913^ Commerce Street, Dallas, Texas; 112 South Hudson Street, Oklahoma City, or 1 1 14 W. Markham Street, Little Rock, Arkansas — for your bookings and DO IT NOW. Be first to show this sensational winner, more than 85% of the territory of which has been sold in less than five weeks. WATCH THE TRADE PAPERS FOR NEXT WEEK'S BUYER. EQUITY PICTURES CORPORATION 723 SEVENTH AVENUE, NEW YORK Colorado, Wyoming, Utah, New Mexico, Oregon, Washington, Montana, Idaho: ARROW PHOTO PLAYS CO. 1735 Welton Street, Denver, Colo., also 1924 Third Avenue, Seattle, Wash;, amd 52 Exchange Place, Salt Lake City Texas, Oklahoma, Arkansas: R. D. LEWIS FILM CO. 1913% Commerce Street. Dallas, Tex. 112 S. Hudson Street. Oklahoma City 1114 W. Markham St., Little Rock, Ark. Ohio, Michigan, Kentucky, West Virginia and West. Pennsylvania: STANDARD FILM CO. Sloan Building, Cleveland, Ohio Film Building. Detroit, Mich. Film Building, Pittsburgh, Pa. Pioneer Film Building. Cincinnati, Ohio Eastern Pennsylvania and Southern New Jersey: MASTERPIECE FILM ATTRACTIONS 1329 Vine Street, Philadelphia, Pa. Dominion of Canada: STEPHENSON ATTRACTIONS, LTD. 28V2 Adelaide Street, East — Toronto