Exhibitor's Trade Review (Mar-May 1922)

Page scan 000499 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
000499
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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April 15, 1922 EXHIBITORS TRADE REVIEW 1409 Buv^ the Distributiniy 1110 to Spity^f imaf hin ' Boxoffice ymnetM iiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ Exhibitors in North and South Carolina can now book "Where Is My Wandering Boy Tonight?" through the Continental Pictures Corporation, No. 10 Graham St., Charlotte, North Carolina. Communicate with CONTINEXTAL today. Ask Mr. FVed Martin wliy he bo't tliis picture. Get a copy of tlie smasliing big advertising campaign booli and see the showmanship packed into this book to guarantee you capacity on your run. Be first in your territorj to play this sure fire winner. Circus it to the skies. Sliout it from tlte housetops. It's a clean-up for you. In Other Territories —exhibitors can book "WHERE IS MT WANDERING BOY TONIGHT?" thru the following leading independent exchanges. New YorTc State and No. Neio Jersey: COMMONWEALTH FILM CORP. 729 Seventli Avenue, New York City Up-State Offices: NV-ART FILM CORP., No. 4 Clinton Street, Albany NU-ART FILM CORP., 221 Franklin Street, Buffalo, N. Y. Neto England, States: FEDERATED FILM EXCHANGE 4S Piedmont Street, Boston, Mass. FEDERATED FILM EXCHANGE 134 Meadow Street, New Haven, Conn. Wisconsin, Indiana Northern Illinois: CELEBRATED PT.AYERS FILM CORP. 810 S. Waba.'fh Arenue, Cliicono and Toy Bldg., Milwaukee, Wis. Colorado, Wiioming, Utah, Nr}r Mexico, Oregon, WaJiMngton,. Montana, Idaho: ARROW PHOTO PLAYS CO. 1T3.T Welton Street, Denver, Colo., also 1924 Third Avenue, Seattle, Wash., and .52 Exehanqe Place, Salt Lake City Texas, Oklahoma, Arkansas: R. D. LEWIS FILM CO. 1913% Commerce Street, Dallas, Tex. 112 .9. Hudson Street, Oklahoma City 1114 W. Markham, St., Little Rock, Ark. Ohio, Michigan, Kentucky, West Virginia ana West. Pennsylvania: ST.INDARD FILM CO. Sloan Bldq., Clevland. 0, Film Bldg,. Ditrnit. MIrh. Film Bldg,. Pittshnrgli . Pa. Pioneer Film Building, Cineinnati, Ohio. Eastern Pennsylvania and Southern New Jersey: MASTERPIECE FILM .ATTRACTIONS 1329 Vine Street, Philadelphia, Pa. No. and So. Carolina: CONTINENTAL PICTURES CORP. 10 Graham Street, Charlotte, N. C. Dominion of Canada: STEPHENSON ATTRAC■ TIONS, LTD. 28V2 Adelaide Street, East — Toronto i<'> , ^iiii;i4i;;:fv smb EQUITY PICTURES CORP. 723 — 7th Ave., New York