Exhibitor's Trade Review (Mar-May 1922)

April 15, 1922 EXHIBITORS TRADE REVIEW 1411 Frank Fay Will Issue New Graphic Southern Exchangeman, Who Represents Abramson Exchanges in Dallas and Oklahoma City, to Release "Mother Eternal" Frank Fay, general manager of the Graphic Film Exchanges in Dallas and Oklahoma City, has completed negotiations for first run showings of Mother Eternal in Dallas, Fort Worth and Oklahoma City. This is the first of the Abramson features to be released on the co-operative basis just formed between the Graphic Film Corporation and the newly organized Graphic Exchanges. Besides being general manager of the Graphic Film Exchanges in Dallas and Oklahoma City Mr. Fay is president of the Southwestern Pictures Corporation in Dallas. Ever since his entrance into the film industry Mr. Fay has devoted his time FRANK FAY, General Manager of Graphic Film Ex' change of Dallas, Inc. an4 energy to the fostering of good-will between his exchange and the local exhibitors, with the result that his influence for good in southern film circles has given him prestige in the eyes of exhibitors. It was due primarily to this policy that Ivan Abramson, president of Graphic Film Corporations, and himself a pioneer in film circles, entered into and closed negotiations whereby Mr. Fay took over the Graphic Film Exchanges in Dallas and OMahoma City. In commenting upon the choice of Mr. Fay as ^jeneral manager of these two exchanges, Mr. Abramson said: "When the Graphic Film Corporation decided to create Graphic Exchanges throughout the country we were all of the opinion that Mr. Fay was the logical choice to represent our interests in the south, and we were gratified to receive his acceptance. We are positive that with him at the helm of the Graphic Exchanges in Dallas and Oklahoma City, our output will be given 100 per cent attention and distribution. His first step in arranging for first run showings on Mother Eternal is proof that Mr. Fay is an excellent asset to the whole Graphic organization." In Fight in "I Am the Law" Wallace Beery Gets Bad Fall A Chinese garden was especially built toy Edwin Carew for a short hut important incident in / Am the Law. The principals in the episode are Alice Lake and Wallace Beery, and the climax is reached with a thrilling hand-to-hand fight between Beery and Kenneth Harlan, during which Beery makes a remarkable fall down a huge staircase. The scene was made three times, after which Beery was almost fit for the hospital. , Conan Doyle to Tell Over Radio Origin of Sherlock Holmes The Alexander Film Corporation has added another publicity novelty to its stimulating list materialized in its campaign to dispose of territory for the firm's fifteen Sherlock Holmes subjects. The concern was the first to apply radio to sales talk. This was done when late in February it gave a special exhibition of the Sherlock subjects with the titles talked into the dramas via radio phones supplied the audience and synchronized by an operator watching the films from the projection booth. The Alexander firm's newest is a radio outfit for a bonus, designed to attract box ofiice receipts by enabling exhibitors to put the outfit up as a popularity prize in the houses signed up. Radio shoots again into the Alexander's weekly doings in that Sir Arthur Conan Doyle, who is due to arrive in America this week to begin a cross country lecture tour, will give a short broadcasted wireless talk under the Alexander auspices on the day of his arrival. The Chat will be about Sherlock Holmes, of course. The great detective romancer will tell for the first time how he came to conceive his fascinating hero. The chat will offer a native audience its first opportunity to hear the distinguished author's voice. Percy Makes Hit at Lyric Another of the Percy and Ferdie Hallroom Comedies was a feature on the program of the Lyric Theatre in Cincinnati last week. The Standard Film Service Company, which is handling these tworeelers in that territory, reports it went over with a big bang. The picture was Put and Take, which is built up around the fad of the little tops, and. Standard says, was a tremendous success. The scenes in which Sid Smith, who is featured as Percy, tries to rescue his partner Ferdie from a live telephone cable, prove especially big laughmakers. Pacific Film May Open Distribution Offices in Chicago Julius Singer, eastern representative of the Pacific Film Co., is studying the Chicago territory with the intention of opening an exchange for the distribution of Pacific output. If his intentions materialize the initial pictures to toe handled by the Chicago exchange will be Henry B. Walthall in The Able Minded Lady,; Ora Carew, Walt Whitman, Gloria Joy in The Girl From Rocky Point, and Reed Chapman and Lillian Hall in The Forest King. Negotiations for the sale of the output for South America are pending. Both the New York and Culver City offices of this company have received many inquiries in reference to the new series of two-reel Billy Armstrong comedies, the first of which will be released June 1 and one every three weeks thereafter. Manager Waintrup Praises Smith-Franklyn Famums J. D. Waintrup, manager of the State Film Service of Indianapolis, writes to Exhibitors Trade Review in reference to the stories which have appeared in this journal descriptive of the work of W. M. Smith Productions of Tulsa, Okla. "I wish to express my opinion," writes Mr. Waintrup, "together with the opinion of all exhibitors in the Indiana territory who have used these pictures, that they are the best comedy westerns we have ever seen. So far we have released three of these Franklyn Farnums and have yet to receive the first cancellation. They are pictures that please and are the kind the public wants for the year 1922." Polo Moves to New York Eddie Polo, together with the large company of players appearing with him in Cap'n Kidd, first of a series of chapter plays which will be distributed on the state rights market by the Star Serial Corporation, has moved from Fort Lee into one of the large studios in New York. Johnny Hines in scene from "Torchy's FrameUp," distributed by C. C. Burr