Exhibitor's Trade Review (Mar-May 1922)

1574 EXHIBITORS TRADE REVIEW Volu me 11. Number 22 You needn't compete with seashore breezes Have *em yourself — right in your theatre — ccol, refreshing Monsoon Breezes that you can turn on just by flipping a switch. One exhibitor says : "The Monsoon Cooling System is simply wonderful. When we started it going, the audience thought the ocean was moved near Passaic, as it was so cool, with gentle breezes blowing. The Monsoon System will mean at least 1 00 % increase in business." LOUIS H. GOLD, City Theatre, Passaic, N. J. Install Monsoons for this Summer. Reduced prices and liberal terms m^^ it easy for you. Write for Booklet V-I6 Monsoon Cooling System, Inc. 71 North 6th St. Brooklyn, N. Y. 726 Bulletin Bldg. Philadelphia, Pa. T. L. Vought, who operates the Opera House at Clear Lake, S. D., received the nomination for county auditor as a birthday gift. He received the largest majority over his opponent ever piled up in the county. He will have no opposition in the fall elections. In appreciation of his honor he gave a special show at his theatre to his patrons. The building at 1230 Vine Street, Philadelphia, is being entirely remodeled for the use of the Quaker City branch of Pathe, which will take possession about June 1. They will occupy all three floors. For several years they have been located on Thirteenth Street above Race, somewhat removed from the heart of the motion picture community. "initiated" what seems to be a plausible policy for maintaining theatre operation on a profitable basis during the hot months of summer. Mr. Harding has Robinson Cmsoe, a Universal serial, for his Doric Theatre, which will be the first serial ever shovra in that house. Resignation of James Keough, booking manager for Finkelstein & Ruben, Minneapolis, to accept the position of general manager of the Saxe Amusement Enterprises of Milwaukee, has been announced. Mr. Keough manager the Minneapolis Strand Theatre under the regimes of the Saxes and Fingelstein & Ruben. At one time he was manager of the Pantheon Theatre of Chicago. Jack Woody, formerly general manager for Realart, who has recently become general manager for Selznick in New York, is due for many enthusiastic congratulations from his friends in the Northwest on his return to the Selznick organization. Mr. Woody is a former Seattle man. The Seattle Selznick office has appointed V. S. Brown for the Washington and George J. Ekre for the Oregon territory, as salesmen. The Seattle office of Associated First National announces changes in its office personnel as follows : Roy Hawkinson, former road representative, has been transferred to the Spokane territory with headquarters in Spokane; H. D. Wilson, who was booker here, will temporarily replace Hawkinson on the road ; A. McRae will be booker, while H. E. Beckman will handle short comedy subjects. Guy G. Maxey is now northwest manager. Here's an exhibitor that deserves the Croix de Guerre. With Burlington, Kan., stricken from the disasters of a great flood last week, J. J. Newcomb did not discontinue to operate his Newks Theatre, but hastily effected a tie-up with the local newspaper and arranged for beneficial performances for distracted citizens. The newspaper furnished the advertising, Mr. Newcomb the show. It would be a difficult task to convince Burlington citizens that ferns sprout from the "dome" of an exhibitor. The Nova Operating Company, controling the Avon Theatre in Watertown, N. Y., has added two more houses to its string of motion picture theatres. One of these is located in Utiea. Charles Sesonske, a veteran showman, managing director of the Avon and Frank A. Empsall, principal stockholder of the Nova company, are involved in the purchase. For months past a battle royal has been going on in Watertown between the Sesonske house and the opposition houses owned and operated by Nathan Robbins of Utica. There have been a number of important changes in film circles in Albany, N. Y., during the past few days. Frank V. Bruner has been named as manager of the Pathe exchange in that city, succeeding James Loughborough. Mr. Bruner has been with Pathe for about four years, serving during the last four or five months at the home office in New York as manager of the employees' stock department. Previous to that he had worked out of the New York office as a representative of the serials featured by that company. He had also served for some time as the manager of the company's house organ. TYPHOON rOOLINC SYSTEM ■ typhoon FAN CO. 345W.39-ST. NEW YORK Samuel Harding, owner of the Liberty and Doric theatres, Kansas City, has