Exhibitor's Trade Review (Mar-May 1922)

1632 EXHIBITORS TRADE REVIEW Volume 11. Number 23 Four Paramount Specials in May Included in List of Seven Features Announced for Release by Famous Players-Lasky Four special productions, among" them one from Cosmopolitan, are included in the list of seven features scheduled for release by Paramount in May and just announced by Sidney R. Kent, Famous Players-Lasky's general manager of distribution. Released on May 7 on day and date booking in more than 225 leading first-run theatres throughout the country, is Gloria Swanson in Elinor Glyn's Beyond the Eocks, with Rodolph Valentino. This is a Sam Wood production and the author, Elinon Glyn, acted in a supervisory capacity. The east indudes Edythe Chapman, Alex. B. Francis, Robert Bolder, Gertrude Astor, Mabel Van Buren, Helen Dunbar, Raymond Blathwayt, Harris Gordon and June Elvidge. On the same day is released The Wife Trap, a UFA production directed by J. May. This is a modern drama which is said to carry a world of thrilling action in its plot. Scheduled for the 14th is the Cosmopolitan production, The Beauty Shop, with Raymond Hitchcock and an all-star cast. With the exception of Montagu Love and Louise Fazenda, the iist of players reads like a page from "Who's Who in Musical Comedy," for in addition to Mr. Hitchcock, who plays the same role that he had in the original musical stage production, there are Billie B. Van, James J. Corbett, the famous Fairbanks twins, Marion and Madeline; Diana Allen and Laurence Wheat. Ailso released the 14th is the special production, North of the Rio Grande, with Jack Holt and Bebe Daniels. This is an adaptation by Will M. Ritchey of Vingie E. Roe's novel, "Val of Paradise," and was directed by Joseph Henabery. Charles 'Ogle, Alec B. Francis, Fred Huntley, Shannon Day and Edythe Chapman are among those to be seen in the supportingcast. The George Fitzmaurice special production, The Man From Home, is scheduled for release the 21st. This production, adapted by Ouida Bergere from the play by Booth Tarkington and Harry Leon Wilson, was made in Italy, for the most part at the very locations called for by the script. James Kirk wood, Anna Q. Nilsson, 'Norman Kerry, Dorothy Gumming and John Miltern are featured in a cast which also includes Jose Ruben, Geoffrey Kerr, Annette Benson and Clifford Grey. Agnes Ayres in The Ordeal, an original screen story by W. Somerset Maugham, is also scheduled for the 21st. Beulah Marie Dix wrote the scenario and Paul Powell directed. Conrad Nagel is seen as Miss Ayres' leading man and Clarence Burton, Edward Sutherland, Ann Schaefer. Edward Martindel. Shannon Day and Claire DuBrev are also prominent in the cast. On May 28 comes Thomas Meighan in The Bachelor Daddy, from a story by Ed"ward Peple, author of The Prince Chap. Olga Printzlau wrote the scenario and Alfred E. Green directed. Leatrice Joy plays opposite Mr. Meighan and there is said to be some wonderful "kid" stuff put over by five clever children, Charlotte Jackson, Barbara Maier, Bruce Guerin and the de Briac twins. Maude Wayne, Adele Farrington, J. Farrel MacDonald and Laurence Wheat complete the cast. Santschi Heads Cast of Fox's Newest "Super" With Nero, Monte Cristo, A Fool There Was, and The Town That Forgot God already announced for next season, several others already in hand and others well under way, William Fox has begun production on the West coast of still another super. Tom Santschi heads the cast and with him in this picture thus far are Tully Marshall, Virginia Valli, Bessie Love, George Hackathorne, Pat Moore, Dave Butler, and Caroline Rankin. While no announcement of the nature or name of this production has been made it is said to be a big story. Jack Ford is directing the picture. Show Ten Reels of Burton Holmes The Cinema Travel Association, Harry Levey director, presented on the evening of Sunday, April 23, at the Republic Theatre Around the World With Burton Holmes. The presentation was sponsored by the Visual Instruction Association of New York. Ernest L. Crandall, president. The picture is in ten reels and held a good sized house throughout. The itinerary takes the traveler out of New York Harbor, to England, France, Belgium, Italy, Turkey, Egypt, the Holy Land, Java, Siam, Philippines and Japan. An excellent orchestra added to the entertainment. "Sisters" Enters Fifth Week at Cameo Theatre, New York The only holdover picture at present on Broadway is the International Film Service Co.'s production, "Sisters," from the novel by Kathleen Norris. Seena Owen, Matt Moore and Gladys Leslie are featured, while Joe King has an important role. Albert Capellani directed. The picture is now in its fifth successive week at Cameo Theatre, Forty-second, near Broadway, where it has been doing an increasingly large business each week, according to reports. "Grandma's Boy," Harold Lloyd's Latest, Wins Audience O. K.'s Praise of Grandma's Boy, Harold Lloyd's latest production for Associated Exhibitors, who given by four separate California audiences who had seen the picture in pa-e-views. This is the substance of the latest reports reaching Associated Exhibitors offices in New York City, fortified by the comments of newspaper reviewers who were in the gathering. Grandma's Boy, which is Mr. Lloyd's longest production, was declared by the exhibitors who saw it to be his very greatest, not even excepting A Sailor-Made Man. It is in five reels, was five months in the making and is a radical departure from any other picture ever attempted by this star. Grandma's Boy had its first pre-view at William A. Howe's Glendale Theatre, Glendale, Cal., where its reception was more cordial, according to all accoi^nts, than ever marked the first showing of any other Lloyd oifering. After a few changes had been made the picture was taken down to the Rosemary Theatre in Ocean Park, Cal., where Manager Sands avowed he never had heard such a continuous outburst of laughter and enthusiasm as greeted it. The third pre-view was held a few evenings later at Hoyt's, in Long Beach, which is a combination vaudeville-motion picture house. It is the Lloyd idea to reach the most varied audiences. For ten minutes after the conclusion of the showing, the audience called for Mr. Lloyd, and not until Mr. Hoyt had appeared on the stage and explained that the star was not in the theatre would it permit the first vaudeville act to appear. For the final pre-view Grandma's Boy was staged at the exclusive Wilshire Theati-e, Los Angeles, in one of the most fashionable sections of the West coast. Hamilton and White to Extend Program with Educational The final picture starring Lloyd Hamilton in the current series of Mermaid Comedies has been completed and delivered to Educational for preparation for release. It is titled Poor Boy. It is the story of a person whose value to the world was about equal to that of nobody — until his reformation. It also continues the story after a pretty girl and a mission work wonders with the tramp. Hamilton -will be in New York in a few days, accompanied by his business partner, Jack White, supervising director of all Mermaid Comedies, and plans will be completed then with E. W. Hammons, president of Educational, for a much more elaborate program for Hamilton and the work of HamiltonWhite Comedies, Inc., generally for the coming year. LET US REDUCE YOUR INSURANCE COSTS 25 TO 40^ ! Theatre owners may no-w be protected in our Million Dollar Compamies. FIRE— AUTOMOBILE— LIABILITY— PLATE GLASS INSURANCE JAMES S. KEMPER & COMPANY 114 North Broad St.. Philadelphia, Pa. Branch Offices in Principal Cities. 4624 Sheridan Road, Chicago, IIL