Exhibitor's Trade Review (Mar-May 1922)

May 27, 1922 EXHIBITORS TRADE REVIEW 1883 A Milestone in Motion Picture Progress By Adolph Zukor President, Famous Players-Lasky Corporation THE season now closing has pretty well established two things in this industry. These are (1) that the big picture, and only the big picture, can make money at the box-office, and (2) that, in view of the sharp curtailment in production, exhibitors must be sure, as far in advance as possible, that their screens will receive a consistently meritorious product from an organization upon which they can place dependence for the protection of the investment they hold in their theatres. Therefore, to meet these two problems. Famous Players-Lasky Corporation announces for the first six months of next season the greatest, most complete schedule of really big pictures that has ever been offered to the exhibitors of this country. This list of productions is not merely a tabulation of titles; in our announcement we give the actual release dates, we give the names of stars, directors, the casts and even the advertising ac cessories. Some of the pictures already have been finished; others are in course of production or are about to go into production in our studios. AH of them are established so that an exhibitor can determine his play dates for next season. This announcement, I firmly believe, sets a new milestone in the development of the picture business, because it is the most complete and consistently meritorious program ever placed in an exhibitor's hands. Here are the big pictures which exhibitors are demanding, here are the pictures which will enable exhibitors to swing into the new season with their prosperity assured as far as it is humanly possible to do so. Famous Players-Lasky Corporation is proud of this achievement. We are happy and proud that we can do this service to exhibitors at a time when good pictures, and nothing but good pictures, can be the greatest contribution anybody can make toward the improvement of our business. Lubitsch production, with Emil Jannings, Dagny Servaes and Harry Liedtke. Gloria Swanson in Her Gilded Cage, a Sam Wood production. By Elmer Harris, suggested by Ann Nichols' play. Scenario by Percy Heath. Nice People, a William de Mille production, with Wallace Reid, Bebe Daniels and Conrad Nagel. From the play by Rachel Crothers. Scenario by Clara Beranger. Rodolph Valentino in Blood and Sand, a Fred Niblo production. From the novel by Vicente Blasco Ibanez, author of "The Four Horsemen of the Apocalypse." Adapted by June Matliis. The Valley of Silent Men, with Alma Rubens. A Cosmopolitan production from the story by James Oliver Curwood. Directed by Frank Borzage. The Siren Call, an Irvin Willat production, with Dorothy Dalton, David Powell and Mitchell Lewis. From a story by J. E. Nash. Jack Holt in a Peter B. Kyne special, While Satan Sleeps. By the author of "Cappy Ricks." Directed by Joseph Henabery. Scenario by A. S. LeVino. Cecil B. DeMille's production Manslaughter, with Thomas Meighan, Leatrice Joy and Lois Wilson. From the novel by Alice Duer Miller. Scenario by Jeanie Macpherson. The Mysteries of India, a UFA, production presented by Hamilton Theatrical Corporation. Pink Gods, a Penrhyn Stanlaws production, with Bebe Daniels, James Kirkwood, Anna Q. Nilsson and Adolphe Menjoy. Adapted by J. E. Nash and Sonya Levien from the novel by Cynthia Stockley. The Old Homestead, with Theodore Roberts, T. Roy Barnes, George Fawcett and Fritzi Ridgeway. Directed by James Cruze. Adapted from Denman Thompson's play. Scenario by Julien Josephson. The Face in the Fog, by Jack Boyle, creator of "Boston Blackie." A Cosmopolitan Production. Burning Sands, a George Melford production, with Wanda Hawley and Milton Sills. From the novel by Arthur Weigall. Scenario by Olga Printzlau. Wallace Reid and Lila Lee in The Ghost Breaker. From the play by Paul Dickey and Charles Goddard. Scenario by Jack Cunningham. Directed by Alfred E. Green. The Cowboy and the Lady, a John S. Robertson production with Mary Miles Minter and Tom Moore. From the play by Clyde Fitch. To Have and To Hold, a George Fitzmaurice production, with Betty Compson and Bert Lytell. Adapted by Ouida Bergere from the novel by Mary Johnston. Thomas Meighan in The Man Who Saw Tomorrow. By Perley Poore Sheehan and Frank Condon. Directed by Alfred E. Green. On the High Seas, an Irvin Willat production, with Dorothy Dalton and Jack Holt. An original screen story by Edward Sheldon, author of Salvation Nell, Romance, etc. Rodolph Valentino in The Young Rajah, adapted by June Mathis from the novel, "Amos Judd," by John Ames Mitchell. Alice Brady in Anna Ascends, from the play by Harry Chapman Ford. Directed by Joseph Henabery. Clarence, a William de Mille production, with Wallace Reid, Agnes Ayres and May McAvoy. Adapted by Clara Beranger from the play by Booth Tarkington. Gloria Swanson in The Impossible Mrs. Bellew, a Sam Wood production. Adapted by Percy Heath from the story by David Lisle. Enemies of Women, a Cosmopolitan production, from the novel by Vicente Blasco Ibanez. Directed by Robert G. Vignola. Ebb Tide, a George Melford production, with Lila Lee, James Kirkwood, Raymond Hatton and George Fawcett. Adapted by Lorna Moon from the novel by Robert Louis Stevenson. The Pride of Palomar, from the story by Peter B. Kyne. A Cosmopolitan Production directed by Frank Borzage. Elsie Ferguson in Outcast, a John S. Robertson production. From the play by Hubert Henry Davies. Scenario by Josephine Lovett. Singed Wings, a Penrhyn Stanlaws production, with Bebe Daniels. From the story by Katherine Newlin Burt. Thomas Meighan in Back Home and Broke, by George Ade. Directed by Alfred E. Green. Agnes Ayres in A Daughter of Luxury, by Beulah Marie Dix. Directed by Paul Powell. Kick In, a George Fitzmaurice production, with Betty Compson and Bert Lytell. From the play by Willard Mack. Wallace Reid in Thirty Days. A comedy by A. E. Thomas and Clayton Hamilton. Directed by James Cruze. Marion Davies in Little Old New York, a Cosmopolitan production. From the play by Rida Johnson Young. Directed by Frank Borzage. Rodolph Valentino in The Spanish Cavalier. Adapted by June Mathis from the famous play, "Don Caesar de Bazan," by Adolphe d'Enery and P. S. T. Dumenier. Jack Holt in Making a Man. A Peter B. Kyne special, directed by Joseph Henabery. Scenario by A. S. LeVino. Alice Brady in Missing Millions, by Jack Boyle. Notoriety, a William de Mille production, with Bebe Daniels. An original story by Clara Beranger.