Exhibitor's Trade Review (Mar-May 1922)

Page scan 0001068 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
0001068
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XVIII EXHIBITORS TRADE REVIEW Volume 11. Number 1 PACIFIC FILM COMPANY FOLLY COMEDIES Have Been Bought by the Following Leading Independent Exchanges Merit Film Company, New York City. 20th Century Film Company, Philadelphia. Celebrated Players Film Corporation, Chicago. Midwest Distributing Company, Milwaukee, Wis. Reliance Film Exchange, Washington, D. C. Quality Film Corporation, Pittsburgh, Penna. Peerless Film Service, San Francisco. Standard Film Service Company, Cleveland. Ohio. Greater Features, Seattle, Wash. Federated Film Exchange, Omaha, Nebr. Fine Art Pictures Corporation, St. Louis. Independent Film Exchanges of America, Denver, Colo. Standard Film Corporation, Kansas City, Mo. Elt.Tbran Film Company, Atlanta, Ga. Eastern Feature Film Company, Boston, Mass. OPEN TERRITORIES DALLAS SEATTLE DENVER OMAHA ST. LOUIS KANSAS CITY MINNEAPOLIS And EUROPEAN RIGHTS. FOLLY COMEDIES EXECUTIVE OFFICE AND STUDIO CULVER CITY, CAL. Presents STATE-RIGHT LOGIC It was Ayer who said : Now that the winds of winter have bared the trees and their limbs make silhouettes against the sky, if you walk into the country you may see the apple that never was picked. Withered and shrunken, its bloom departed, it hangs upon a barren branch — a derelict of nature. Substitute the Apple for your Opportunity. Opportunity Knocks Only Once! It Is Knocking Now! Now — You — State-Right Buyers. We are offering for sale on the State-Right market three feature photoplays that were made especially for the State-Right man. To make money. Pictures that the exhibitors want. To offer to their audiences. To make money. Pictures that the Pacific Film Company are proud to say are their product — proud to offer for sale. To make money. LET US ALL GET TOGETHER! TO MAKE MONEY! HERE ARE THE PICTURES: ( 1 ) "THE ABLE-MINDED LADY" Starring Henry B. Walthall a Saturday Evening Post Story (2) "THE GIRL FROM ROCKY POINT" Starring Ora Carew. Supported by Walt Whitman, Gloria Joy and others, (3) "THE FOREST KING" With Lillian Hall and Reed Chapman There are a few territories open also for our famous Folly Comedies. Don't overlook them! DON'T LET THIS OPPORTUNITY BE UKE THE APPLE! ACT NOW. WIRE— WRITE. PACIFIC FILM COMPANY ! COMING ! THE FOREST KING A red-blooded story of the "out-of-doors" laid' in the Valley of Giant Redwoods. Full of human interest and heart throbs . With Lillian Hall and Reed Chapman. GET IT— DONT forGET it THE FOREST KING Eastern Representative JULIUS SINGER 729 — 7th Avenue New York, N. Y.