Exhibitor's Trade Review (Mar-May 1922)

Page scan 0001078 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
0001078
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS TRADE REVIEW Now On The Volume 11. Number 14 N MARKET Charles Ray's LATEST PRODUCTIONS MADE FOR FIRST NATIONAL "The Barnstormer" "Gas, Oil and Water" By Richard Andres By Richard Andres "The Deuce of Spades" Adapted by Richard Andres from "The Weight of the Last Straw," by Charles E. Van Loan and 2 others to come Presented by Arthur S. Kane and Directed by Chsu-les Ray Distributed by Associated First National Pictures, Inc. Don't confuse these with the Charles Ray pictures released prior to "The Barnstormer." They are regular franchise pictures and include "45 Minutes from Broadway," "Peaceful Valley T and Phyllis," "The Old Swimmin Hole," "Scrap lro7i," "Two Minutes to Go," "The Midnight Bell" and" R. S. V. P." First National Attractions