Exhibitor's Trade Review (Mar-May 1922)

Page scan 0001274 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1922)
Leaf #:
0001274
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XII EXHIBITORS TRADE REVIEW Volume 11. Number 22 WARNING!!! Regardless of Any Statements Made by Any Distributors Adventures of Sherlock Holmes TWO-REEL SPECIALS Now Ready for Immediate Bookings and Release BY Alexander Film Corp. New York Alexander Film Corp. Minneapolis, Minn. Alexander Film Corp. Boston, Mass. Silton Film Distributors Chicago, 111. Great Lakes Film Corp. Albany, N. Y. Great Lakes Film Corp. Buffalo, N. Y. Co-Operative Film Exch. San Francisco, Cal. Co-Operative Film Exch. Los Angeles, Cal. Independent Film Corp. Standard Film Service Standard Film Service Standard Film Service Standard Film Service Royal Film Exch. St. Louis, Mo. Cleveland, O. Detroit, Mich. Pittsburgh, Pa. Cincinnati, O. Philadelphia, Pa. Strand Film Service Washington, D. C. Arrow Photo Play Co. Denver, Col. Arrow Photo Play Co. Salt Lake, Utah Arrow Photo Play Co. Enterprise Dist. Corp. Enterprise Dist. Corp. Enterprise Dist. Corp. Seattle, Wash. Atlanta, Ga. Dallas, Tex. Kansas City, Mo. Enterprise Dist. Corp. New Orleans, La. Enterprise Dist. Corp. Omaha, Neb. Enterprise Dist. Corp. Oklahoma City, Okla. Any Theatre Owner or Distributor Booking or Contracting for any of the following subjects through any other source, will be prosecuted to the full extent of the law. THE MAN WITH THE TWISTED LIP THE BERYL CORONET THE RESIDENT PATIENT THE DYING DETECTIVE THE DEVIL'S FOOT A CASE OF IDENTITY A SCANDAL IN BOHEMIA THE NOBLE BACHELOR THE YELLOW FACE THE RED-HEADED LEAGUE THE COPPER BEECHES THE EMPTY HOUSE THE TIGER OF SAN PEDRO THE PRIORY SCHOOL THE SOLITARY CYCLIST ALEXANDER FILM CORPORATION 130 West 46th Street BRODEK and RAPHAEL, Attorneys 2 Rector Street, New York City New York City