Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000314
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 92 Exhibitors Trade Review INDEX TO ADVERTISERS Acme Electric Co 114 American Film Safe Co 105 American Seating Co 1 09 Automatic Devices Co 117 Bass Camera Co 135 Bausch & Lomb Optical Co 132 Beck & Sons Co., Wm 124 Best Devices Co 128 Bethlehem Engineering Co 160 Bilt Rite Frame Co 136 Blaisdell Pencil Co 1 22 Bush, M. S 152 Cameo Music Co 1 38 Capitol Machine Co 149 Carson, Robert P 113 Clancy, J. R 138 Clinton Carpet Co 131 Couch, S. H 154 Cramblett Engineering Co 145 Cutler-Hammer Mfg. Co Ill Da-Lite Screen Co • • • 147 De Luxe Studios 150 Duplex Motion Picture Industries Inside Back Cover Eastman Kodak Co 153 Edison Lamp Works of N. J 95 Entwhistle, Robt. C 122 Exhibitors Supply Co. 1 28 Filmack Co. . 1 60 Fish-Shurman 115 Flash-o-light Sales Co 151 Fulton Co., E. E 127 Globe Ticket Co 156 Globe Type & Foundry Co 146 Goerz American Optical Co., CP 127 Gundlack Manhattan Optical Co 133' Hertner Electric Co 116 Holcomb & Hoke 1 07 Howells Cine Equipment Co 115 Individual Drinking Cup Co 129 Jackson, Henry ....... 120 Kahn Studios, Theo. 118 Kimball Co., W. W. 141 Kleeblatt, Erwin S. 137 Knauss Studio, Vermond 1 42 kollmorgen optical co 1 32 Kuhn Studios, Louis 119 Liberty Music Stand Co 139 Markendorf, S 138 McAuley, J. E 97 Mestrum, Henry 155 Moeschel Edwards Mfg. Co 125 Motion Picture Apparatus Co 113 Music Buyers Corp 122 National Poster & Printing Co 143 Netschert, Frank 124 Philadelphia Sign Co 150 Philadelphia Theatre Equipment Co 124 Power Co., Nicholas 103 Precision Machine Co 101 Probert Sheet Metal Co 120 Projection Optics Co 114 Radio Mat 152 Randall Co., A. L 123 Reed, Geo. W 144 Reinhardt, Edwin 130 Reisinger, Hugo 116 Rosco Laboratories 129 Ross Gould Co 1 60 Russelloid Co 126 Samuels Stabilarc Co 117 Schell Scenic Studios 1 20 Schroeder Artificial Flower Mfg. Co 123 Stafford Mfg. Co., E. H 125 Standard Slide Co 151 Stanley Frame Co 1 35 Sun Ray Lighting Products Co 133 sussfeld, lorsch & schimmel 1 30 Tablet & Ticket Co 1 48 Typhoon Fan Co 157 United Studios, Inc 118 Universal Elec. Stage Lighting Co 1 34 Vallen Electrical Co., E. J. ..... 125 Viner & Son 1 40 Walker Sunlite Screen Co 146 Warren Products Co. 119 Welsh, J. H 121 Wertsner, C. S 145 Westinghouse Elec. & Mfg. Co. 98, 99 Williams, A. F 1 26 WlTTENMEIER MACHINERY Co. 117 World Ticket & Supply Co 155 Wurlitzer Co., Rudolph Inside Front Cover