Exhibitor's Trade Review (Nov 1925 - Feb 1926)

December 26, 1925 Page 93 Better Equipment For Your Theatre An Electric Sign That Increases Your Sales Let your lobby pay for its space. Don't permit it to remain idle. It is willing and ready to work for you by increasing your box office receipts. Let it ! The FLASHO-LITE electric sign displays are manufactured by the FLASH-O-LITE SALES COMPANY, Inc., of Boston, Mass. They are metal boxes, divided in the front into 8 sections, each one electrically illuminated. The wiring is arranged so that four sections are illuminated at one time, flashing on and off. Each section is a separate sign in itself which is arranged with a slot into which a new sign can be put, bearing new copy whenever desired. This sign permits you to display coming attractions or announcements by a method of colored interchangeable mats electrically illuminated, at a cost of less than an expenditure on hand painted signs. This sign, the frame of which is carved and bronze finished, is highly ornamental as well as serviceable and will prove to be a fixture of great attraction either in your lobby or in the interior of your theatre. The FLASHO-LITE COMPANY will furnish the display signs and weekly changes of copy at a small weekly charge. They will send you a circular and further details. Let your lobby serve you in this way. It pays. * * * Interior Decorations The interior appearance of your theatre means a great deal toward increasing the enjoyment of your audience.^ Attractive draperies and curtains and good settings for your stage go far to help you get the most out of your show. Your patrons watch the pictures from pleasant surroundings, and see them displayed through the advantage of good scenic effects. The THEO. KAHN SCENIC STUDIOS, of New York, are designers and constructors of scenery, draperies and curtains of every description fop theatres of all sizes. Their studio is one of the largest and contains all the latest equipment which insures you the utmost in quality, and at prices which are very reasonable. They will gladly submit their quotations, samples and sketches, on your sending them a list of the items you need, together with the size of your stage. 100% Satisfaction Assured It means a great deal to an exhibitor to know-quickly, and surely at the end.-Q.f a show just what the sales for that performance have amounted to. Of course that can be done in the old fashioned way of counting up the cash in the till before and after that particular performance, and so striking a balance. But that is a bad waste of valuable time when a little automatic machine, known as the Simplex Ticket Register, sold by the World Ticket and Supply Company, can do the same thing for you in a moment. And the chances are that it will be more correct, for this machine can not make mistakes. It is an automatic contrivance which registers each ticket sold, and adds up as it goes along. It is really 100% perfect, and is a machine that can IN THIS SECTION, correctly called "Better Equipment for Your Theatre," it has been the policy of the editors to give only the exhibitors impressions of the material treated. In that way, much of the press agent raving about the marvelous results that could be attained from the usage of the many items treated herein has been successfully avoided. However, it is a pleasure to say that in many instances, exhibitors have been as much, if not more, lavish in their praise of the equipment material you will read about in these columns. Take what is said with a grain of salt, if you wish, but at the same time keep in mind that we but echo the voices of brother showmen. be installed in every theatre with satisfaction and efficiency. The World Ticket & Supply Co. are also one of the prominent factors in admission ticket printing. They print both flat and roll tickets and their accuracy of numbering is infallible. * * * The Light of Broadway Wherever dependable spot lighting is absolutely essential ; wherever flood or effect work is required, whether on continuous duty or long distance work, there you are fairly sure to see a Balluna Spot Lamp in action. These lamps are manufactured by Henry Mestrum, of New York City, and are put out in two styles, one of 100 Amperes, and the other of 150 Amperes with 6" and 8" openings. At the present time, among other users, these Balluna Spots are being used in the New York Capitol, the Strand, Hippodrome, Rialto, etc. The Loew and Keith circuits are also extensive users of the Balluna. * * # Da-Lite Screens Cut Your Expenses and Assure the Best of Service It is well , said that your screen today is • worth no more than its value a year from today". Is it not, therefore, a good policy to make your initial installation of such screens that will assure you minimum"'depreciation, and at the same time, the best of service? • The Da-Lite Screen, manufactured by the Da-Lite Screen and* Scenic Company of Chicago, costs you, it is claimed, less than 1% of your entire theatre invesment. The extra years of service that you will get from the Da-Lite Screen will overpayfor it many times. This screen wears. Its surface is put on to stay on. It is almost scratchproof, and resists flaking, scaling and tarnishing. Constructed with heavy coatings through special processes, the backing of the screen gives you the utmost durability. The highly reflective surface gives you all that can be desired, in the part the screen plays in the showing of your pictures. " < Private Telephone Systems Whether your theatre is large or small you have long realized that a telephone system for interdepartmental communication is not only advisable but necessary. Both in emergency and in the ordinary procedure of your performance the private telephone installation plays a definite and essential part. The S. H. COUCH COMPANY, of Norfolk Downs, Mass., have installed hundreds of their private systems in establishments throughout this country, including many motion picture theatres. Having specialized in the design and manufacture of telephone apparatus for private use for over thirty years, the line of products of this company includes telephone sets and wiring systems representing the highest development in this branch of the telephone industry. The systems made by S. H. COUCH COMPANY range from a two-station private line to a 100 station automatic private exchange. The fine quality and reliable efficiency of this equipment is recognized by the leading electrical contractors. * * * Sanitary Drinking Cups a Necessity The day of the common drinking glass is over. The danger that is incurred from their use makes it hardly necessary to stress the necessity of the sanitary individual cup. The public insists on clean and healthy drinking facilities. It is your problem to satisfy them in a complete and efficient way. The INDIVIDUAL DRINKING CUP COMPANY, of Easton, Pa., are manufacturers of the well-known DIXIE cup. In the lobbies, foyers and retiring rooms of the better motion picture theatres one usually finds DIXIE service. To drink from DIXIES is delightful and, above all, safe. Your patrons know this. The DIXIE service, providing your patrons with free individual cups, and the DIXIE Penny Cup Vendor Service are equally appreciated. Both styles show the glass-enclosed, white columns of fresh inviting sanitary cups. The simple mechanism of' each of' these styles assure quick and instantaneous service. Your patron knows this convenience also, and satisfaction is reflected in that greatest of all assets — good will. The DIXIE Penny Cup Vendor, aside from rendering a wanted service, gives you a worth while cash profit. $ :Je s£ ' ' Complete Line of Theatrical Hardware You must have a good assortment of hardware in your theatre always ready for instant use. This is just as necessary as the bigger and more conspicuous items of your equipment. R. J. Clancy, Inc., of Syracuse, N. Y., can supply you with a useful and complete assortment of hardware along all lines of your needs. Have your stage, your projection room and all parts of your theatre equipped with these necessities where you can lay your hand on them when you want them. Then there will be no regretting later.