Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000317
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 95 Improve Your Projection at a Saving of $250 to $1,000 The outstanding advantage of incandescent lamp projection is its great economy. It reduces current costs from 25% to 75%. But this new and better method of projection has many other advantages. It improves the appearance of pictures on the screen by supplying an intense light, that is free from flicker, glare and shadows. It improves operating conditions by eliminating fumes, carbon dust and excessive heat. It is simple to operate and it costs little to install. Edison Mazda lamps for motion picture projection are made to the highest standards of quality. Each lamp is thoroughly tested before it leaves the factory and is guaranteed to give satisfactory results when properly operated. EDISON MAZDA LAMPS A GENERAL ELECTRIC PRODUCT READ WHAT OTHERS SAY OF INCANDESCENT LAMP PROJECTION Just a word about the Incandescent Lamp Projection that we installed in November. Our electric saving is about 60%. Our lamps have given good service and our projection is much better than when we used the arcs. I feel that Incandescent Projection is the only thing to use. — F. W. Meade, Meade Theatre, Kingman, Kas. We are thoroughly satisfied with Incandescent Lamp Projection. Our screen is 12 x 16 ft. with a throw of 119 ft. We consider the light we are now getting superior to our 70 amp. arc. The actual saving accomplished amounts to over $60 a month on the light and over $13 on lamps over cost of the carbons.— W. D. Fulton, De Luxe Theatre, Hutchinson, Kansas. After several months use we are more than satisfied with Mazda Lamp Projection. Our equipment is not only paying for itself but is also giving us the best projection we have ever had. We are sorry now that we hesitated so long. — /. E. Runyon, Iris Theatre, Hutchinson, Kas. * * * Mazda Projection has cut our power cost about 45%. There is also quite an added improvement in projection and we find the equipment satisfactory in every way. — R. R. Gladish, Rex Theatre, Higgansville, Mont. We are delighted with Incandescent Lamp Projection. Our power bill has been reduced from $32 a month to $7. — Strand Theatre, Kansas City, Mo. The 900 Watt Edison Mazda Lamp MAIL THIS COVPOH The full story of incandescent lamp projection is told in an interesting bulletin prepared by engineers of our Lighting Service Department. A copy of this bulletin will be sent to you free on request. Publicity Department, Edison Lamp Works of General Electric Co. Harrison, New Jersey. Please send me your free booklets on Incandescent Lamp Projection. Vame Theatre Address