Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page 106 Exhibitors Trade Review Chicago Theatres Strong For Kimball Organs It has been reported that almost 75% of the motion picture theatres in Chicago are using Kimball organs. Considering further that users include the Ascher Brothers circuit as well as Balaban and Katz, Jones, Linick and Schaeffer, Lubiner and Trine and the Orpheum Circuit, it seems reasonable to believe that the Kimball organ is an instrument of great merit. Kimball organs are all built to order, to fit the requirements of each individual theatre, conforming with the architecture and acoustic properties that are to be found. The pipes are made and voiced only after all these _working conditions, very essential in getting the besf results, are known. It is especially worthy of note, and this is of particular interest to the organist, that the pedal and manual action is speedy almost beyond human testing, using the highest resistance magnet known for the organ. The tremelos and vibratos have separate regulation for speed and force, and the individual silent electric swells are perfectly graduated. There are a number of well printed and profusely illustrated catalogues available on this instrument, many of them directed to exhibitor attention in particular. * * * Teaches Better Organ Playing As the motion picture industry grows with marked rapidity, the importance of the organ for the motion picture theatre steadily increases. This is so, because only the organ can render a full and entirely satisfactory orchestration of pictures. MR. VERMOND KNAUSS is an organist reputed all over the country for his superior plaving. At the VERMOND KNAUSS STUDIO, he is most efficient in turning out musicians who can give perfect synchronization and interpretation of pictures through the organ. His wide experience in the various requirements of perfect organ playing fit him for the training of organists, by the most up-to-date methods. He has, and is turning out organists who give the finest and most skillful organ interpretations. * * * Probert Marquises Are Profitable If an exhibitor is not satisfied with the way his marquise looks, it is certainly not the fault of the PROBERT SHEET METAL COMPANY of Covington, Ky. This company has issued a new catalog showing about fifty different styles of marquises, each made up to conform with some special individual requirement of the theatre. It d^es not matter whether you have a ten foot front or one hundred and ten, and it does not matter whether your theatre building holch nothing but the theatre, or is but the street floor of a tall office building. This company has a special design to fill your needs. The marquise should play its part in the operation of your business. As a canopy for weather protection, it gives your patrons a distinct service. While waiting under it, whether for admission or under inclement conditions your patrons will give their full attention to your displays of current and coming attractions. Its own electric display can be seen by many passers-by for many blocks up and down the street. Make your marquise serve you. * * * The Edison Lamp Works It is gratifying, indeed, to come across such firms as the Edison Lamp Works, of Harrison, N. J., which, despite the fact that their merchandise is indispensable to exhibitors, have never made that the occasion to rub it in by asking unfair prices. There are but very few real good lamps on the market, and the Edison lamp has always stood every test it was ever put to by its many users. Regardless of what was required of it: sign lighting, house lighting, spots, projection and what not, the Edison lamp has always come out of the. test with colors flying. * * * Holiday Decorations Christmas has passed, but the holiday season is at its height. Prolong its glad and welcome spirit in your theatre throughout the year. It makes things more pleasant and jolly for your patrons and helps along your bigger returns. For there is nothing so appealing in lobby and general theatre decoration as the holiday atmosphere attained through artificial or natural floral effects. Frank Netschert, Inc., of New York, has a catalogue of various decoratives along this line. Holly wreaths, box trees, poinsettias, and other bright colored flowers and foliage are a few of the many suggestions it contains. * * * "Mecco" Marquise An attractive and prosperous appearance outside a place of business can hardly be over emphasized. It gives an air of refinement which means more business, and that means greater patronage. You are a showman. An artistic exterior is just as necessary to your success as the right film inside your house, and few elements add so much attractiveness as a carefully selected marquise. The Moeschl-Edwards Corrugating Co., of Cincinnati, Ohio, are makers of the "Mecco" Marquise. As manufacturers for years of structural, ornamental and sheet metal building specialties, they have a list of comprehensive designs at inviting prices. This company claims they can provide a type to suit any architectural scheme, or design one to meet the individual taste of exhibitors or their architects. Flags, Banners and Pennants You often count on a feature picture as a special advertisement for your theatre. The giving of that show which you have prepared for a long time and with great care is a big event in your season. You must assure its complete success. HENRY JACKSON, New York City, manufactures flags, banners and pennants. These are made in muslin, felt, bunting and silk of every description for indoors and outside use. You can utilize them to your advantage in advertising. It would be a particularly good stunt to give small flags and pennants in your house at the close of the opening night of the feature picture. They make excellent souvenirs and will attract novel attention when carried away from the show and displayed by first-nighters. HENRY JACKSON has a large line of these articles. They are carefully printed, sewed and embroidered to suit your needs of the special occasion. They will help bring in big profits at trifling cost. * * * Wurlitzer Organs on Three Continents In saying 'WURLITZER" you say a great deal on the importance of having a very good organ in your theatre as one of the best musical mediums for the interpretation of your pictures. The rendition of that particular mood shown by an important scene in your feature picture, the various degrees of speed in the action and movement of your picture is rendered accurately and fully by organs made by THE RUDOLPH WURLITZER CO. As a unit organ, this instrument can give you complete orchestration of the finest type. As a result of its success the WURLITZER organ has been installed in a great number of progressive motion picture theatres in the British Isles, Europe and Australia, as well as in all parts of the United States. "Songf est" Slides Keep Them Happy Get your audience in a good mood. Get them happy. There is no surer, quicker way to do it than by the warming, jolly way of a good song. Soon they all join in. And often because of this they like to come to your theatre and enjoy the chorus of an old favorite. It's a real good time then, and your profits prove it. There is a nation wide tendency to swing back to the old favorite melodies. Take advantage of it. The "Songfest" Slides of M. S. Bush, Buffalo, N. Y., comprise 52 complete numbers with over 300 old favorites. You can use these just as successfully for the small theatre with a piano as the big one with a three manual organ. M. S. Bush can also supply you with a complete line of organ novelties as carefully arranged as a vaudeville act in order to produce the effects and get the laughs. Each set consists of a set of slides, being a complete story in itself and illustrated to fit the subject; some are comedies, some straight musical novelties and others are "Songfests" for community singing. Some of the best and most progressive motion picture houses are using these slides as a regular feature. They find they pay. You will find they pay you, too. * * * Goerz Lenses Not the picture alone but its perfect projection on the screen is of the uttermost importance. Goerz Lenses, manufactured in Germany, and sold by the C. P. Goerz American Optical Co., of New York, give precision in focus, thus assuring the clarity and accuracy of detail in your picture on the screen. Goerz Kino-Hypars are made especially for clean cut movie negatives. Their extreme speed has been attained without sacrificing its simple and compact 3-lens construction. Goerz micrometer mounts allow interchangeable fittings with quick shift of lens. They can be fitted to any standard size of camera. Focal lengths of 12 inches and 14 inches allow good portrait effects on "close ups". The C. P. Goerz American Optical Co. also put out movie trick devices of all kinds, including the well known Goerz Vignetters, with opaque and amber leaves, mask boxes and double and multiple exposure devices. Focusing magnifiers and microscopes are a'mong other products of the C. P. Goerz American Optical Co. Best Adaptors Save Money Bearing out the old adage that a chain is only as strong as its weakest link, you often find that some of what you call minor accessories are of great importance in that they further better operation, and appreciably cut your expenses. Among other accessories manufactured by the BEST DEVICES COMPANY of Cleveland, Ohio, is the BEST MAZDA ADAPTOR. Through its use you can convert your carbon arc housing to mazda projection as easily as you would set a new carbon in the lower jaw of your housing. By this means, you can enjoy all the advantages of incandescent projection. There is nothing to change, nothing difficult. The whole is easily adjusted up or down, left or right, back or forward. The BEST SILVERTIP ADAPTOR is used with Silvertip and similar lower carbons. The increased contact surface permits the using of carbon to the smallest stub. Thus, there is great saving. All screws and grip members are protected from heat and metallic deposit. On sale at all dealers, these products will prove of complete satisfaction and efficient cost reducers.