Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page 11U Exhibitors Trade Review Helios Reflector Lamps Are Dependable Among the most important pieces of equipment installed in your theatre the arc lamp is among the foremost. Upon the arc lamp, it is evident, depends efficient and clear projection. The HELIOS REFLECTOR LAMP made by the WARREN PRODUCTS COMPANY, of New York, is designed to give you a better screen illumination by more than 25 per cent than you can get from many other makes. That is its aim, and its success so far has been proved by its wide sales. HELIOS REFLECTOR LAMP was the first to appear in its special field. Its depth and perspective is one of its admirable features. Sturdily built of steel and the best composition, its dependability for long service is beyond dispute. The truth of this is substantiated by the fact that the earliest constructed of these machines are still in use. It is reported by the WARREN PRODUCTS COMPANY that it has never been necessary to replace any of them. That in itself speaks praises of the highest for the HELIOS REFLECTOR LAMP. * * * A Pleasing Interior Brings You Bigger Business Your patrons come to your theatre to enjoy more than the picture alone can give them. They come for complete recreation. They must be attracted by the surroundings as well, and be as comfortable as in their own homes. The settings of your show should be as pleasing and appropriate as possible. LOUIS KUHN STUDIOS, of New York City, furnish and install interior decorations completely and efficiently. Curtains of all styles and materials, draperies, stage drops, stage settings, valances, and wall coverings of all descriptions are made by them with the aim of giving a pleasing effect for the interior, as a whole. No matter what your requirements in decoration call for, the LOUIS KUHN STUDIOS can satisfy your most particular needs. No matter how large or small your theatre, you will do well in writing them for information as to their designs and prices. * * * Butter-Kist Popcorn and Peanut Machines Earn You Big Profits It is almost certain that you have ample space in your theatre, either in your lobby or rest rooms, for a small ready income earning machine. Make such space pay many times its rental value. You can do that easily and this is one of the best ways. HOLCOMB & HOKE MANUFACTURING COMPANY, of Indianapolis, Ind., are helping thousands of theatres throughout the country by means of their BUTTER-KIST popcorn and peanut machines, installed as a definite part of the exhibitor's equipment. These machines are growing in popularity with motion picture theatre owners particularly. They are made in a variety of styles and prices, each assuring you a profit of 65 per cent on every dollar taken in. Many new theatres are being built and a great number of these have wisely provided a definite space for the BUTTER-KIST popcorn and peanut machine. This device has come up to their highest expectations both as to very simple operation and its steady activity as a money getter. If you do not personally superintend this department of your business you can easily find some one to buy or rent the operation concession at a1 good price. If you have room for one of these machines, use it! If your space is over crowded uselessly, change its arrangement. A BUTTERKIST machine will work for you steadily and faithfully. It takes up but very little room. Peerless Reflector Arc Lamps Save in Carbon and Current It is the claim of the J. E. McAULEY MANUFACTURING CO., of Chicago, 111., that their PEERLESS reflector arc lamps will assure you twice the light at one-third the cost of many other makes. These lamps are built extremely heavy, and the greatest possible care has been taken to make them accurately machined. Their Idesign has resulted from special attention also. The adoption of these lamps has been proved absolutely satisfactory by thousands of America's leading motion picture theatres, as they are adaptable to all makes of projectors. Among the users of the PEERLESS reflector arc lamps are following prominent houses : Rialto, Rivoli and Criterion Theatres of New York; the Stanley, Aldine and Stanton Theatres, of Philadelphia; the Pantages, of San Francisco ; the Tiffin, of Chicago ; the Strand and Empire, of Syracuse ; the Circle, Garden and Ambassador Theatres, of Cleveland. These lamps are considered entirely satisfactory as part of the standard equipment by such concerns as the Precision Machine Co., manufacturers of the Simplex Projectors, and the Stanley Co. of America, operating a! chain of over one hundred theatres in this country. Keeping Pace With the Needs of the Exhibitor Changeable signs, like nearly all products designed to fill a definite business need, have evolved to their present stage of perfection and usefulness by gradual stages which have always been the result of seeing a need or possibility of improvement a step or two ahead of the demand. However meritorious former attempts at changeable signs may have been, it was not until the advent of the present sign lettered with self spacing celluloid letters that a really substantial advance in the construction of such signs was accomplished. This self spacing feature, for which there is now a patent pending for the benefit of the Tablet and Ticker Company, consists of a heel or projection at the base of every letter and figure which automatically places them at just the proper distance from each other. It prevents the unsightly overlapping and overcrowding of letters that is the common fault of ordinary signs. GLO-LTR electric signs for theatre interiors are one of the important specialties of the Tablet and Ticket Company. These are designed for all directional purposes, particularly for the showing of exits, aisles, balconies, rest rooms, etc. Suspended from the ceilings or held from the walls by brass arms, these signs present a striking and fitting appearance. The company has a splendid catalogue available, which illustrates in part some of the many designs and modes of usage of the signs. * * * High Quality Motor Generators For Projection The source of power is the life-spark of all operation. Unless that power flows fully, smoothly and always under perfect control no satisfactory results can be attained. The truth of this has been realized and carefully followed by the ACME ELECTRIC AND MFG. COMPANY, of Cleveland, Ohio, in the manufacture of their motor generators for projection purposes. Sleeve bearings of ample size, precise balancing of the rotor, and accurately proportioned brushes are some of the prominent factors that enter into the construction of these ouiet pn^ vihrat'rm'ess mnt^r-gencrators. ACME ELECTRIC MOTOR GENERATORS mean better and more light. An Upholstered Chair That Gives Long Wear and Perfect Comfort Theatre owners are each year becoming more attentive to the comfort given their patrons by their seating. Every year theatres are becoming more elaborate, and the exhibitor realizes that his audience must be as comfortably seated in his theatre as in the most carefully furnished homes. The upholstered opera chairs constructed by the E. H. STAFFORD MANUFACTURING CO., of Chicago, 111., give audiences an atmosphere of luxury and perfect comfort. These chairs are in every way, both from the standpoint of ease and wear, superior to the old fashioned veneer seat. That type of chair was hard and easily broken. The STAFFORD MANUFACTURING CO. is a leader in this field of finely upholstered, durably built and reasonably priced opera chair. The many styles are on display at the various offices of the Exhibitors Supply Co. * * * Lobby Display Frames That Will Increase Your Patronage You get the best pictures to assure your audiences the highest degree of enjoyment possible. As a taste of your show you select your stills with great care to show in the lobby. Present them adequately and in a way that attracts and pleases the eye instantly. The STANLEY FRAME COMPANY, of New York, is one of the biggest leading manufacturers of lobby display frames in this country. Of metal or wood construction, these frames are designed with the highest degree of utility and handsome appearance as their keynote. Of almost countless styles and! sizes, a selection from their number is certain to fill your need in this line. Realize that all designs in STANLEY frames are original, and that they are conceived with the express purpose of increasing the numbers of your patrons. The STANLEY FRAME CO. are also makers of the highest type of mirrors, ticket booths and other like appurtenances for the lobby, foyer and corridors of all kinds of theatres, large and small. They have equipped some of the finest houses in the country and their new catalogue shows one of the most complete lines of display frames, mirrors and ticket booths ever gotten together in one line. However, you are not even limited to the designs shown in this catalogue, as they are in a position to create new and original designs for the particular needs of your theatre. * * * C-H Simplicity Dimmers Create Atmosphere There is nothing that renders a more pleasing atmosphere and enhances the interior decorations of your theatre more than color and lighting harmony. Proper assembling of lighting not only helps put your picture over, but it pleases and enraptures your audience with your whole ensemble of show and theatre appointments. Your illumination control can be ideally handled by C-H SIMPLICITY DIMMERS, made by the CUTLER-HAMMER COMPANY, of Milwaukee and New York. These are designed to produce such beautiful effects in soft lowering and rising of your current that your lighting itself will become a big factor in drawing more patrons to your house. Providing flickerless illumination control these dimmers stand successfully many years of long hour continuous service, and they may be installed easily in a small space. They are recognized throughout the country by theatres large and small, and particularly motion picture houses, as a vital part of necessary equipment. The company has a new book on modern theatre dimmer practice which will be of great interest to you.