Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page 112 Exhibitors Trade Review Raw Stock of Unquestioned Quality The EASTMAN KODAK COMPANY, of Rochester, N. Y., can supply you with :raw stock that is entirely satisfactory. Its service to you cannot be excelled. EASTMAN positive and negative film is prepared with the special aim to assure you the best photographic quality on the screen. It can be one of the factors that count in making your bookings box office successes, because it carries quality through to the screen. The amazingly wide use of this product of the" EASTMAN KODAK COMPANY proves that the firm has carried the same ideal of perfect service into picture supply manufacturing that it has sustained in its older fields. At Kodak Park every known precaution is exercised to make sure that every foot of EASTMAN positive film actually will produce tone for tone all the details of the negative. EASTMAN experts have made this their aim, and you can rely on the result. He who gives the best service reaps the greatest returns. And from the point of view of production and business returns, the reputation of the EASTMAN KODAK COMPANY places it in the foremost rank of manufacturing houses in the motion picture industry today. * * * A Safe System for Cooling Your Theatre At all seasons of the year your theatre must be comfortably cool throughout. Your .audiences often necessitate crowding, and the occupying of all available space. A packed house demands that the air be humidified. THE WITTENMEIER MACHINERY COMPANY, of Chicago, has perfected their carbonic anhydride system of refrigeration lor the cooling of auditoriums and theatres in connection with the ventilating system. Their system is definitely preferable to the ammonia process. First of all, it is odorless, non-poisonous and absolutely safe. An important factor in the WITTENMEIER machines is the low ratio of compression, which is but one to three, and consequently, the reexpansion of gas in the clearance space amounts to very little, resulting in high efficiency. Although the pressure required in this carbonic machine is higher than that in one which uses ammonia, the power required is not any greater, as the cylinder bore is exceedingly small, and when taking pressures :in consideration they must always be associated with volume. The operation of the carbonic anhydride (CO2) machine is very simple. If it is desired, for instance, to inspect the inside of the cylinder, it is only necessary to close the discharge and suction valves (both valves being mounted on the sides of the cylinder) and open the machine, where desired. * * * Lobby Display Frames — Ticket Booths and Boxes You show good pictures, these days. You know what your patrons want inside your house. But are those scenes you've selected to display in your lobby shown to the best advantage? They should be because they are a taste of what is inside. They must be presented fittingly. S. MARKENDORFF, of New York City, manufactures an extensive line of suitable frames for displaying your stills and scenes properly. They are distinctive in appearance, thus, besides their utility, they are real assets in the decorative aspect of progressive houses. To be a good showman inside your house you must prove you are a good showman outside. S. MARKENDORFF also makes ticket booths and boxes of varied and attractive designs. From their catalogue you can •quickly choose such types as will best fill your :need. Splicing Made Sure With New Duplex Cement The Duplex Motion Picture Industries, Inc., of Long Island, New York, has recently launched on the motion picture market a Duplex Film Cement known as the Duplex Cumminone No. 7, for use in projection booths, exchanges and laboratories whenever the cutting, splicing or patching of films make it necessary to use a cement that will hold. An important factor in the motion picture projection booth is the cementing of a "break" in a film, and the operator is in the habit of "splicing" his "break" and then testing it to see if the patch holds securely. The Duplex Motion Picture Industries has proven to the satisfaction of the users of their Duplex Cumminone No. 7 Cement that their cement will patch a break in a strip of film without any testing after the "break" is made whole. The patch holds securely and stands more than the ordinary strain. Much grief in the projection booths over poor patch-work will be eliminated by this new cement. Among the many fine DUPLEX products the measuring machine deserves special mention. This machine has a capacity of 10,000 feet and can be reset to zero at any time. It is 100 per cent accurate and eliminates any possibilities of errors in footage. Its speed is practically limitless, and in its construction the quality is characteristically Duplex. One of the best known accomplishments of the DUPLEX MOTION PICTURE INDUSTRIES was the production of the automatic printer, a machine which so accurately prints a positive film from the negative as to reduce to a minimum the flicker on the screen that it has made the watching of a picture a positive delight. Cameras, tripods, perforators, power and hand rewinders, adjustable patchers, frame line machines, polishing machines, automatic light change, and developing machines, and others, all attest the high quality of service rendered by DUPLEX products. * * * Heated Pipes Eliminate Organ Trouble Your pipe organ represents a large investment. Keep it in perfect operating condition by protecting it against cold weather and dampness'. Your business demands this attention. EVENHEETERS, manufactured bv the CRAMBLET ENGINEERING CORPORATION, of Milwaukee, Wis., will protect your organ from deterioration through cold exposure. The appliances are entirely electric and automatic in function. They are absolutely noiseless and constructed simply and ruggedly. Your own electrician can readily install them. Designed to meet the requirement of every size of organ. EVENHEETERS will suit you in price as well as in their reliable service. Send CRAMBLET ENGINEERING CORPORATION advice as to voltage, kind of current, dimensions of each chamber and details as to the outside or exposed walls. * * * Stage Lighting and Equipment Service The value of expert advice to help you solve your difficulties in stage lighting can hardly be over estimated. There is much in that problem which is likely to perplex you ROBERT C. ENTWISTLE STAGE LIGHTING EQUIPMENT (formerly Rialto Stage Lighting Co.), of New York, can render you such assistance as is the result of long experience, and continuous study along these lines. Besides undertaking the lighting equipment of your stage, Mr. Entwistle will be glad to serve you with technical consultations in all branches of the trade. Builder of Electrical and Mechanical Stage Equipment It is essential for theatre owners to obtain the very best services for properly equipping their theatres with stage rigging. This must be so, as many accidents in theatres can be traced to improper rigging. J. H. Welsh, of New York City, is one of the leading designers and builders of electrical and mechanical stage equipment, and can serve you with satisfactory and adequate rigging jobs. They have given special attention to the manufacture of their steel and asbestos curtains for theatres of all kinds, laying paricular importance on the accuracy and precise operation of their counterweight system of control. In fact, perfect curtain control that is noiseless and smooth running has been one of the special features in their service to motion picture theatre owners. Theiri continuous success in this line has been proved by the test of long usage by many prominent theatres. Through their method, curtain can be efficiently and easily controlled from the picture booth and from any other location, as desired. J. H. WELSH can also supply you with spot lights, portable switchboards, dimmers and many other electrical effects. * * * Flowers Add That Final Touch You can do no better in the final attention you give to the decoration of the lobby and interior of your theatre than add an appropriate selection of artificial flowers. Flovrers give a finished and distinguished appearance to the ensemble of your appointments. The Schroeder Company, of Cleveland, Ohio, are among the biggest dealers in this important line. Flowers in baskets, side brackets and in many compositions of every size and description as tq color and variety can be furnished you at short notice and in original designs to suit your need. * * * Keystone Floor Covering Will Satisfy You It is very probable that you have met with considerable trouble in the covering of your flooring for corridors, aisles, and the projection room. The RUSSELLOID COMPANY, of Harrisburg, Pa., are manufacturers of KEYSTONE FLOOR COVERING. This material is used for runners, in aisles, corridors, lobbies, and also for covering entire floors. Because no fastenings are required, you can lay KEYSTONE on concrete as readily as on wood, the seams never turn up, and interfere with walking in any way. KEYSTONE deadens sound, is shock absorbing, easy on feet, and quickly cleaned. It is made in one color only (black), therefore it harmonizes with surroundings of almost any color. There is no sharp contrast as would be the case were it made in red, green, or brown. KEYSTONE wears well. * * * A Complete Printing Service That Will Satisfy Hundreds of theatres have taken the advantage of a complete printing and publicity service that combines excellence in printing with original methods of putting your advertising matter before your patrons in an attractive and forcible manner. The ERWIN S. KLEEBLATT PRESS, of New York City, is one of the biggest houses that render this complete and efficient service for motion picture theatres and producers. This concern does every kind of printed work that can be required, such as press books, heralds, streamers, broadsides', programs, mailing cards and the like. A special publicity service has been established for writing original copy, laying out material and handling all such advertising and publicity any exhibitor or producer would need.