Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page scan 000336 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000336
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Page 111 Exhibitors Trade Review THEATRE EQUIPMENT DIRECTORY ACCESSORY DEALERS (See Equipment Supply Dealers and Distributors at rear of this section. ACOUSTICS, Theatre Hamlin, Irving, 716 University PI., Evanston, 111. International Insulation Co., Minneapolis, Minn. "Insulite." Union Acoustical Co., 104 S. 17th St., St. Louis, Mo. ADAPTERS, Carbon Best Devices, Cleveland, Ohio. "Best." (See Adv.) Exhibitors Supply Co., Chicago, 111. (See Adv.) Franklin Electric Products Co., 750 Prospect Ave., S. E. Cleveland, Ohio. Fulton, 10. 10., 3206 Carroll Ave., Chicago, 111. "Regular," "Super." (See Adv.) ADAPTERS, Electric Lamp (See also Incandescent Projection Adapters) Enterprise Optical Co., 564 Randolph St., Chicago, 111. Erickson Electric Co., L., 82 Sudbury St., Boston, Mass. Franklin Electric Products Co., 750 Prospect Ave., S. E. Cleveland, Ohio. General Electric, Schenectadv, N. Y. Hart & Hegeman, Capitol Ave., Hartford, Conn. National Electric Lamp Works, Nela Park, Cleveland, Ohio. Stewart, F. H. 37 N. 7th St., Phila., Pa. Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) ADAPTERS, Lens Newton, Chas. I., 331 W. 18th St., New York City, N. Y. Powers Co., Nicholas, 90 Gold St., IV ew York City, N. Y. (See Adv.) Precision Machine Co., Inc., 310 E. 34th St., \eiv York City, IV. Y. (See Adv.) ADAPTERS, Mazda Projection (See Incandescent Projection Adapters.) ADDRESSING AND MAILING MACHINES Addressing Machine Co., 859 Niagara St., Buffalo, N. Y. Addressograph Co., 901 Van Buren St., Chicago, 111. "Addressograph." Auto Mailing Machinery Co., Fitchburg, Mass. ^Automatic Adding Machine Co., 148 Duane St., New York City. Elliott Addressing Machine Co., 143 Albany St., Cambridge, IVIclS S Multipost • Co., 51 Centre St., Rochester, N. Y. New Writerpress Co., Hull & Wharf Sts., Shelton, Conn. Pollard-Ailing Mfg. Co., 312 E. 23rd St., New York City, N. Y. Rapid Addressing Machine Co., 46 W. 23rd St., New York ADVERTISING NOVELTIES (See Novelties, Exploitation & Advertising.) ADVERTISING PROJECTORS (See Projectors, Advertising) For Better Projection USE \ PROJECTION \ OPTICS CO. Rochester, N. Y. Gentlemen : Please send us one pair of SUPER-LITE Lenses on a ten days' free trial, through our supply dealer, who is SUPER-LITE LENSES . , _ A V A Free Trial will convince you Projection Optics Co. 203 State St., Rochester, N. Y. V X Dealer's Name Address Our Name \ Address \ AISLELITES, Theatre Brookins Co., The, 1741 Euclid Ave., Cleveland, O. Crouse-Hinds Co., Syracuse, N. Y. Electrical Products Corp., ±±22 W. 16th St., Los Angeles. Exhibitors Supply Co., Chicago, IH. (See Adv.) Frink, Inc., I. P., 24th St. & 10th Ave., N. Y. City, N. Y. Kausalite Mfg Co., 6134 Evans Ave., Chicago, 111., "Kaus-a lite." AISLE ROPE and Fittings D. C. Humphreys Co., 909 Filbert St., Philadelphia, Pa. Novelty Scenic Studios, 220 West 46th St., New York City, N. Y. AISLE RUNNERS Heywood-Wakefield Co., 209 Washington St., Boston 9, Mass. AMMETERS, Volt Biddle. James G., 1221 Arch St., Philadelphia, Pa. Buton-Rogers Co., 755 Boylston St., Boston, Mass. General Electric Co., Schenectady, N. Y. Harvard Electric Co., 525 W. Van Buren St., Chicago, 111. Hickok Elect. Inst. Co., Cleveland, O. Jewell Electrical Instrument Co., 1648 Walnut St., Chicago, 111. Westinghouse Elec. & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) ANNUNCIATORS, Electric Ansonia Electrical Co., Anso nia, Conn. Automatic Appliance Co., 162 Columbus Ave., Boston, Mass. The Davis Bulletin Co., Inc., 6-10 Lock St., Buffalo, N. Y. Edwards & Co., 140th & Exterior Sts., N. Y. City, N. Y. Holtzer-Cabot Co., 125 Armory St., Bostpn, Mass. Ostrander & Co., W. R., 371 Broadway, N. Y. City, N. Y. Pettes & Randall, 150 Nassau St., N. Y. City, N. Y. Partrick & Wilkins Co., 51 N. 7th St., Philadelphia, Pa. "Guarantee." Stanley & Patterson, 23 Murray St., N. Y. City, N. Y. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. ARC FEEDS, Automatic (See Controls, Arc) ARCHITECTS, Theatre Ahlschlager, Inc., W. W., 65 E. Jackson Blvd., Chicago, In. Bair, Harry S., State Theatre Bldg., Pitsburgh, Pa. Benedict, E. E., 51 Leavenworth St., Waterbury, Conn. Bennit, Cyril, Glendora, Cal. Boiler, & Bros., Carl, Inglewood, Cal. Bradshaw, P. J., International Life Bldg., St. Louis, Mo. Briggs, E. F. 312 Broadway, Fargo, N. D. Brunswick, O. C. 306 Noll Bldg., Fort Wayne, Ind. Burroughs, H. R., 70 E. 45 s>t., New York City, N. Y. Campbell, J. B., Ontario, Cal. Caster, Howard W., 21 S. 12 St., Philadelphia, Pa. Claussen & Claussen, Portland, Ore. Clenahan, Merle C, Ogden, Utah. Cope, C. E., 206 Fine Arts, Des Moines, la. Crane, C. H., Burns Bldg., Detroit, Mich. Motor-Generators for Projection Purposes SOMETHING NEW Means Better and More Light Get the Particulars Write Us i Built to Serve the Best by Test j Sold on a Money Back Guarantee Basis The ACME ELECTRIC and MFG. pO. 1449 Hamilton Ave. CLEVELAND, OHIO Manufacturers of Electrical Equipment for 10 Years