Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000338
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 116 Exhibitors Trade Review gives you Supreme Stability and that's especially important in Mirror Arc Projection. Mirror Arc Projection is much more sensitive than other methods because the arc cannot be drawn out as long as the vertical arc and the voltage must be kept practically normal. The Transverter does this automatically. The Transverter also gives you easier control and the most in candle power for what you pay at the meter. Designed either for vertical or horizontal use, as preferred. Write for our latest descriptive literature showing the many advantages of the Transverter. The HERTNER ELECTRIC CO. Locust Avenue . Cleveland, Ohio, U. S. A. PERKINS ELECTRIC LTD., Canadian Distributors ARTIFICIAL FLOWERS (See Flowers, Artificial). ARTISTS' REPRESENTATIVES (See Casting Agencies). ASSOCIATIONS, Picture Motion Allied Laboratories' Association, 220 West 42nd St., N. Y. City, N. Y. American Federation of Musicians, 110 West 40th Street, N. Y. City, N. Y. American Projection Society, 584 Seventh Avenue, N. Y. City, N. Y. American Society Cinematographers, Markham Building, Hollywood, Calif. Association of Motion Picture Equipment Dealers of America, 417 S. Dearborn St., Chicago, 111. Electrical Illuminating Engineers Society, Fred Mills, President, Lasky Studios, Hollywood, Calif. Motion Picture Directors Association, 234 West 55th St., N. Y. City, N. Y. Motion Picture Producers & Distributors, Inc. (Will H. Hays), 522 Fifth Ave., N. Y. City, N. Y. Motion Picture Theatre Owners of America, St. Regis Bldg., 43rd St. & Bway., N. Y. City, N. Y. Screen Writers' Guild, Hollywood, Calif. Society Motion Picture Engineers, care A. F. Victor, 50 West 67th St., N. Y. City, N. Y. Society Theatre Organists, care Frank Adams, Rialto Theatre, N. Y. City, N. Y. United Society of Cinematog raphers, 50 East 42nd St., N. Y. City, N. Y. ART TITLES (See Titles, Film). ATTRACTIONS, Vaudeville Boehler's Attractions, Charles, Woods Theatre Bldg., Chicago, 111. The Fally Markus Agency, 1547 Broadway, New York City, N. Y. Morris, Wm., 1499 Broadway, N. Y. City, N. Y. Shea McCallum Booking Offices, 318 Erie Bldg., Cleveland, O. Kraft Attraction, 1476 Broadway, N. Y. City, N. Y. AUTOMATIC CURTAIN CONTROLS (See Curtain Operators, Electric). A UTOMA TIC NON-REWINDS Feaster Mfg. Co., 90 Gold St., N. Y. City, N. Y. BALLOONS, Toy Advertising (See also, Novelties, Exploita tion and Adv.) Barr Rubber Products Co Lorain, O. Brazel Novelty Mfg. Co., 170 Ella St., Cincinnati, O. Faultless Rubber Co., Ashland, O. Howe Baumann Balloon Co., 187 Murray St., Newark, N. J. Mohican Rubber Co., 250 Miller St., Ashland, O. Novelty Rubber Sales Co., Akron, O. Reed Rubber Co., 1156 Dorr St., Toledo, O. Shure Co., N., Madison & Franklin Sts., Chicago, 111. BALLYHOO STUNTS, Exploitation (See Novelties, Exploitation and Advertising, also Exploitation Stunts, Moving) FOR ALL TYPES of PROJECTION CARBONS 44 PINK LABEL" Uppers "COPPER COATED NEGA" "WHITE A. C." Lowers "HIGH INTENSITY'5 "LOW INTENSITY" Also CARBONS for STAGE LIGHTING and STUDIO LAMPS Hugo Reisinger SOLE IMPORTER 11 Broadway New York