Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000339
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 117 BANDS, Reel Bargains Pubg. Co., Esuex, Mass. Greene, P. A., 52 Rumford Ave., Waltham, Mass. Tension Envelope Co., 87 34th St., Bush Terminal, Brooklyn, N. T. BANNERS, Announcement Arkay Display Service, Film Exchange, Cleveland, O. Chicago Flag & Decorating Co., 1345 S. Wabash Ave., Chicago, 111. Enkeboll Art Co., Omaha, Neb. Hayden & Co., Inc., 106 Broadway, Brooklyn, N. Y. Hennegan Co., 311 Genesee St., Cincinnati, O. Humphreys Co., D. C, 909 Filbert St., Philadelphia, Pa. Jackson, Henry, 141 Fulton St., N. Y. City, IV. Y. (See Adv.) Kosmos Art Co., 120 E. 6th St., Cincinnati, O. National Poster Co., 518 Mailers Bldg., Chicago, 111. Playhouse Advertising Co., 49th St. & 7th Ave., N. Y. City, N. Y. BASKETS, Decorative Gudeman & Co., 30 Irving PI., N. Y. City, N. Y. D. C. Humphreys Co., 909 Filbert St., Philadelphia, Pa. Mesmore, H. L., N. 47th St., N. Y. City, N. Y. Netschert, Frank, 61 Barclay St.. N. Y. City, N. Y. Randall, A. L. Co., 180 N. Wabash Ave., Chicago, 111. (See Adv.) Schroeder Artificial Flower Co., 0023 Superior Ave., Cleveland, O. (See Adv.) Worcester Artificial Decorative Plant Co., 194 Front St., Worcester, Mass. BATTERIES, Electric light and Flashlight American Ever Ready Works of National Carbon Co., 303 Thompson Ave., Long Island City, N. Y. "Eveready." Columbia — See National Carbon Co. Eveready — See American Ever Ready Works. Hot Shot — See National Carbon Co. National Carbon Co., 303 Thompson Ave., Long Island City, N. Y. "Columbia," "Hot Shot." Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. BELLS AND BVZZERS Acme — 'See Ansonia Electric Co. Ansonia Electric Co., Ansonia, Conn. "Acme," "Eureka," "Wizard." Automatic Appliance Co., 162 Columbus Ave., Boston, Mass. Holtzer-Cabot Co., 125 Armory St., Boston, Mass. "Berlin," "Hub Dome." Hub Dome — See Holtzer-Cabot Co. Kell & Son, Francis, 401 E. 163d St., N. Y. City, N. Y. "Reliance." Lungen — See Edwards & Co. Manhattan Electrical Supply Co., 17 Park PI., N. Y. City, N. Y. Ostrander & Co., W. R., 371 Broadway, N. Y. City, N. Y. Pettes & Randall, 150 Nassau St., N. Y. City, N. Y. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. BELLS, Musical Electric Deagan, J. C, 1758 Berteau Ave., Chicago, 111. Federal Sign System Co., Chicago, 111. Mayland & Son, Rowland H., 54 Willoughby St., Brooklyn, N. Y. BELT CUTTERS, Transmission Scholhorn Co., W., New Haven, Conn. CONTROL YOUR CURTAIN FROM ANY POINT IN YOUR HOUSE WITH AN A. D. C. Automatic Curtain Control Smooth — Silent — Compact — Economical AUTOMATIC DEVICES CO. 17 N. 7th St. Allentown, Pa. ANNOUNCING bTABILAPC ECONOMICAL— QUIET— DEPENDABLE A Motor Generator Set with features that are better,^— distinctive new. Write for details. SAMUELS STAB IL ARC CO. 17 N. 7th St. Allentown, Pa. AIR COOLING SYSTEMS For Theatres and Public Buildings Wittenmeier Carbonic Safety System A Few Recent Contracts Metropolitan Theatre, Detroit, Mich. Loew's Theatre, Norfolk, Va. Rialto Theatre, Tulsa, Okla. Loew's Theatre, New Orleans, La. Capitol Theatre, New York. Metropolitan Theatre, Boston, Mass. Grand Theatre, Pittsburgh. Davis Theatre, Pittsburgh. New Palace Theatre, Chicago. Lawrence-Harding Theatre, Chicago, 111. Grand Opera House, St. Louis, Mo. Majestic Theatre, Houston, Texas. Majestic Theatre, Dallas, Texas. Orpheum Theatre, Oklahoma City, Okla. Kialto Theatre, Omaha, Nebraska. Main Street Theatre, Kansas City, Mo. Write for Catalogue or Information. WITTENMEIER MACHINERY COMPANY 850 N. Spaulding Avenue, Chicago. 30 Church St., New York, N. Y. H. J. Kelly, Louisiana Bldg., New Orleans, La. Southern Representative