Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000342
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 120 Exhibitors Trade Review KEITH'S and Other Theatres HAVE PROBERT MARQUISE AND KALAMEIN DOORS KEITH'S AT LOUISVILLE, and hundreds of other showhouses know the value of Pro-Bert Marquise and Kalamein Doors. PROBERT MARQUISE not only add beauty to a theatre's outside appearance, but actually bring dollars through the box office as an 'added attraction.' As a medium1 for advertising, the Marquise is unique. INSIDE THE THEATRE, Pro-Bert Kalamein Doors mean absolute protection against fire. They are distinctive in appearance and stay so year after year, giving lifetime satisfaction. Let us send you our new Marquise or Kalamein Door Catalog showing how easily your own theatre can be equipped with these most modern architectural features. THE PROBERT SHEET METAL CO. COVINGTON MARQUISE— KALAMEIN DOORS KENTUCKY Davis Bulletin Board Co., Buffalo, N. Y. Efficiency Devices Co., 416 W. Larned St., Detroit, Mich. Lorenzen & Co., Inc., Chas. F., 521 W. Monroe St., Chicago, Hi. Multiform Sales Co., 1926 S. Wabash Ave., Chicago, 111. Tablet & Ticket Co., The, 1001 W. Adams St., Chicago, 111. • «De Luxe," "Easel." (See Adv.) U. S. Changeable Sign Co., 19 E. 24th St., New York City, N. Y. Viking Sign Co., Inc., 422 W. 42nd St., N. Y. City, N. Y. BUBBLERS, Fountain Central Brass Mfg. Co., Cleveland, O. "Protectajet," "Quickool." "Protectajet" — See Central Brass Mfg. Co. "Quickool" — See Central Brass Mfg. Co. BUTTONS, Advertising (See also Novelties, Exploitation and Advertising) Kraus, L,., 134 Clinton St., N. Y. City, N. Y. Philadelphia Badge Co., 942 Market St., Philadelphia, Pa. BUZZERS, Electric (See Bells and Buzzers.) CABINETS, Safety Reel American Film Safe Co., 604 W. Pratt St., Baltimore, Md. (See Adv.) Columbia Metal Box Co., 226 E. 144th St., N. Y. City, N. Y. Fulton, E. E., 3208 Carroll Ave., Chicago, 111. "Fulco." (See Adv.) Peterson Co., C. J., 723 Fulton St., Chicago, 111. Sharlow Bros. Co., 442 W 42d St., New York City, N. Y. Stern Metal "Works, 1006 Vine St., Philadelphia, Pa. CABINETS, Sanitary Device (See Vending Machines, Automatic Sanitary Device) CABINETS, Switchboard Large-Dail Mfg. Co., 606 Cherry St., Philadelphia, Pa. Mutual Electric & Machine Co., Detroit, Mich. "Bulldog." Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. CABINETS, Towel Autostop Towel Cabinet Co. Inc.. 342 Madison Ave., N. Y. City, N. Y. "Autostop." Drawn-Down Towel Service Co., Inc., 540 W. 58th St.. New York City, N. Y. "Drawn Down." Hillyard Chemical Co., 801 S. 9th St., St. Joseph, Mo. Holcomb Mfg. Co., J. I., Indianapolis, Ind. Independent Towel Supply Co., 1822 Central Ave., Cleveland, O. Individual Towel & Cab. Service Co., Cottage Grove Ave., Chicago, 111. National Paper Products Co., 1789 Montgomery St., San Francisco, Cal. Pullclean Towel Cabinet Co., Inc., 252 Greenwich St., New York City, N. Y. Re-Be Soap Co.. Inc., 108 E. 16th St., New York City, N. Y. "ReBe." Sanifect Co., The, 419 Plane St., Newark, N. J. U. S. Sanitary Specialties Corp., 170 W. Randolph St., Chicago, 111. CABLES, Motion Picture Lighting Major Equipment Co., 2519 Cullom St., Chicago, 111. BANNERS FLAGS AND PENNANTS FOR THEATRE EXPLOITATION We Do Not Print a Catalogue — BUT— WE MAKE EVERY STYLE AND TYPE OF BANNER FOR THEATRE USE HENRY JACKSON 141 Fulton St. New York City Stage Settings For Moving Picture Theatres, Drapery or Painted Sets Special scenes on drops or full stage sets for feature pictures made to your order for rent or sale, Draw curtains complete with operating equipment. Schell Scenic Studio COLUMBUS, OHIO