Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000343
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 121 Motion Picture Service Co., 313 West 44th St., N. Y. City, N. Y. (Vheeler-Green Electric Co., 29?9 St. Paul St., Rochester, N. Y. CABLE, Wire Asbestos Insulated Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. Rochester Production Co., New Haven, Conn. CALL SYSTEMS, Automatic Automatic Electric Co., Chicago, 111. "Pax." Pettes & Randolph Co.. 150 Nassau St., N. Y. City, N. Y. Russell Electric Co., Danbury, Conn. Universal Electric Stage Equipment Co. (Kleiarle Bros.), -*nth St., New York City, N. Y. (See Adv.) Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. CAMERAMEN'S SCHOOLS New York Institute of Photography, 141 W. 36th St., N. Y. City, N. Y„ also Chicago, 111., and Brooklyn, N. Y. CAMERAMEN'S TEXT BOOKS Falk Publishing Co., 145 W. 36th St., N. Y. City, N. Y. CAMERAS, Motion Picture and Camera Supplies (Professional, News, Tropical, Amateur) Advice Machine & Mfg. Co., 352 S. Los Ange'ies, Cal. Akelev Camera Co., 250 W. 49th St., N. Y. City, N. Y. Ansco Doremus & Co., 44 Broad St., N. Y. City, N. Y. MAKE YOUR ADVERTISING PAY AND PAY AND PAY ! EXHIBITORS TRADE REVIEW DEVOTES THE LAST ISSUE OF EVERY MONTH TO THE THEATRE, AND ITS KINDRED CONSIDER A TIONS. There is no doubt that, with the tremendous building program that is being planned for the coming year, Theatre Maintenance and Construction will play a most important part in the daily life of every exhibitor. Running a theatre is no longer a hit and miss proposition. It takes an expert to make the modern motion picture institution profitable. Take advantage of the monthly sections of the Exhibitor Trade Review,— sections that will deal exclusively with just that matter. ADVERTISING PAYS IN THOSE ISSUES! Bans Camera Co., ]<>0 IV. IJenrborn St., hlcngo, 111. (See Adv.) Bell & Howell Co., 1803 Larchmont Ave., Chicago, 111. "B. & H." Bettina Syndicate, 17 W. 44th St., N. Y. City, N. Y. Burke & James, 240 E. Ontario St., Chicago, 111. "Universal." Doremus & Co., 44 Broad St., New York City, N. Y. Duhem Motion Picture Mfg. Co., 985 Market St., San Francisco, Cal. Duplex Motion Picture Industries, Long Island City, N. Y. Eastman Kodak Co., Rochester, N. Y. (See Adv.) Fitzsimons, R. J., 75 5th Ave., N. Y. City, N. Y. Goerz American Optical Co., 317 E. 34th St., N. Y. City, IV. Y. (See Adv.) Herbert & Huesgen, 18 E. 42d St., New York City, N. Y. "Sept." "Krupp-Ernemann." Los Angeles Motion Picture Co., 215 E. Washington St., Los Angeles, Cal. "Angelus." Mitchell Camera Co., 6025 Santa Monica Blvd., Los Angeles, Cal. Motion Picture Apparatus Co., 110 W. 32nd St., IV. Y. City, IV. Y. "De Brie." (See Adv.) Russell Camera, Inc., 19 W. 44th St., N. Y. City, N. Y. Universal — See Burke — James. Universal Camera Co., 361 W. Ontario St., Chicago, 111. Victor Ammatograph Co., 527 W. 4th St., Davenport, la. Widescope Camera Corp., 1321 Union Ave., Kansas City, Kan. Wilart Camera Co., New Rochelle, N. Y. CAMERAS, Studio, Still Bass Camera Co., 10D N. Dearborn St., Chicago, 111. (See Adv.) Eastman Kodak Co., Rochester, IV. Y. (See Adv.) CAMERAS, Ultra Speed Bell & Howell Co., 1801 Larchmont Ave., Chicago, 111. Avoid A CCI DENTS TO YOUR THEATRE THEY ARE COSTLY Many of them occur because of Poor Rigging Jobs, Such accidents can be avoided by proper rigging, STEEL AND ASBESTOS CURTAINS WILL ALSO MINIMIZE YOUR TROUBLES Let us help to cure and overcome your present troubles and avoid futures ones! We Install Rigging of the Right Kind Curtain Controls that are noiseless and smooth running Also SPOT LIGHTS PORTABLE SWITCHBOARDS DIMMERS ELECTRICAL EFFECTS And All Kinds of Unusual and Different Mechanical Effects J. H. WELSH > * 270 WEST 44 ST. NEW YORK CITY J. H. Welsh 270 West 44th St., New York City. I am enclosing my requirements in your line. Please send me your figure on same. Address