Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000344
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 122 Exhibitors Trade Review O THINK IN COLORS lOOl ionoi=o SEE IIS COLORS j| O D o ijjk Quid B o DO J/V COLORS WIN WITH COLORS INDISPENSABLE FOR CORRECT MOTION PICTURE MUSICAL PRESENTATION Not an Encyclopedia or Book BUT g A PRACTICAL METHOD FOR OBTAINING MUSICAL RESULTS WHICH WILL INCREASE YOUR o BOX OFFICE RECEIPTS Q — * — o FOR PARTICULARS WRITE DIRECT TO MUSIC BUYERS CORP. o D Ol 1520 Broadway, New York 3QBOI impi KHCJ ►mercfeijcy cflkle<r M/aisde// Slide Pencils !No. 168 Blue No. f69 Red jjo. 173 Black Made in 6 other colors. An inexpensive method of making slides, neat pencil layouts and decorative effects, in colors. 4 ' perforations E.Loosen the strip once around. This ts important 3. Pull the strip straight away. /?/aSvr)nf/ PENCIL COMPANY y^JJCtl (3 Wx?J/ PHILADELPHIA -~ U.S.A. CANOPIES, Bronze Bonnard Bronze Co., Henry, 20 Exchange Place, New York City, N. Y. Plume & Atwood Mfg. Co., Waterbury, Conn. Republic Structural Iron "Works Co., 5300 Lakeside Ave., Cleveland, O. CANOPIES, Sidewalk (See Marquees) CANS, Film (See Tins, Film) CAPS, Color and Shade Betts & Betts Corp., 151 W. 42d St., N. Y. City, N. Y. Federal Sign System Co., 640 W. Lake St., Chicago, 111. Reynolds Electric Co., 455 S. Talman Ave., Chicago, 111. CARBIDE, Calcium American Carbolite Sales Co., 301 S. 55th Ave., W., Duluth, Minn. "Carbolite." Union Carbide Sales Co., 122 S. Michigan Blvd., Chicago 111. CARBON SAVERS Best Devices Co., 1541 Prospect Ave., Cleveland, O. (See Adv.) CARBONS, Arc Lamp Arco Electric Co., 110-114 W. 42d St., N. Y. City, N. Y. "Bio." Felder Sales Co., M. G., 1540 Bway., N. Y. City, N. Y. M. & W. Elec. Co., 53 Welver ham Rd., Springfield, Mass. National Carbon Co., Madison Ave., N. W., & W. 117th St., Cleveland, O. "National," "Sil vertip," "Columbia." Phellis, Chas. W., 130 W. 42nd St., N. Y. City, N. Y. (See Adv.) Philadelphia Theatre Ee-upiii e nt Co, 352 North 13th St., Philadelphia, Pa. (See Adv.) Reisinger, Hugh, 11 Broadway, N. Y. City, N. Y. (See Adv.) Silvertip — See National Carbon Co. CARDBOARD, Sign Caldwell Paper , Co., 244 Lafayette St., N. Y. City, N. Y. Doty & Serimgouer Sales Co., 30 Reade St., N. Y. City, N. Y. Hoerauf & Co., Arthur F., 595 Woodward Ave., Detroit, Mic'i. Hurlock Bros. Co., Inc., 34TS Market St., Philadelphia, Pa. National Card, Mat. & Board Co., 4318 Carroll Ave., Chicago, 111. "Nat-Mat." ' CARD INDEX, Systems Rand Co., Inc., N. Tonawanda, N. Y. CARNIVAL GOODS Albert Pick & Co., 208-224 West, Randolph St., Chicago, 111. CARPET CLEANING COMPOUND Aladdin Rug & Carpet Shampoo Co., Scarsdale, N. Y. "Aladdin." Claire Mfg. Co., 6742 Yale Ave., Chicago, 111. "Jinx." Hueller, Harry J., 296 Rutland Rd., Brooklyn, N. Y. "Kyro." Jewel Mfg. Co., Lansing, Mich. "Jewel." Lac-Mar Co., Canton, O. "LacMar." Murr Chemical Co., 541 N. Capitol Ave., Indianapolis, Ind. States Chemical Co., 656 W. Austin Ave., Chicago, 111. "Spee-Dee." Triangle Products Co., 150 Nassau St., New York City, N. Y. "Cyclone Cleaner." CARPET LINING Clinton Carpet Co., 122 S. Michigan Ave., Chicago, 111. (See Adv.)