Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000346
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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rage 124 Exhibitors Trade Review SCENIC STUDIOS Scenery and Stage Equipment VELOUR CURTAINS A SPECIALTY The Wm. Beck & Sons Co., Highland Cor. Dorchester Cincinnati, Ohio Established 1858 J EVERYTHING FOR THE THEATRE IN MODERN AND UP-TO-DATE EQUIPMENT OUR CREED IS "FULL SERVICE AFTER SALES" — o — DISTRIBUTORS FOR POWERS & MOTIOGRAPH PROJECTORS ALSO Peerless Low Amperage Lamps A. D. C. Automatic Curtain Control Superlite Screens Motor Generators C. E. Mazda Lamps Cinephor Condensers National Carbons Automatic Ticket Registers Phila. Theatre Equipment Co. 1311 Vine St. PHILADELPHIA, PA. Duplex M. P. Industries, Inc.. Sherman St. <& Harris Ave., Long Island City, N. V. <See Adv.) Eastman Kodak Co., Rochester, N. Y. (See Adv.) Exhibitors Supply Co., Chicago, 111. (See Adv.) Fulton Co., B. E., 3208 Carroll Ave., Chicago, HI. "Fulco." (See Adv.) Griswold Machine Works, Port Jefferson, N. Y; Hakilu Mfg. Co., Atlanta, Ga. Hornbeck, Harley H., Monticel lo, Ind. "H. H. H." New, O. F., 249 W. 47th St., N. Y. City, N. Y. Weldon Film Cement Co., Fro duce Exch., Minneapolis, Minn. Williams, Browne & Earle, Inc., 918 Chestnut St., Philadelphia, Pa. CHAIR COVERS, Theatre Baldwin Bros., 16 W. 46th St., N. Y. City, N. Y. Chase, L. C. & Co., 86 Franklin St., Boston, Mass. Dubltex, 14 E. Jackson Boul., Chicago, 111. Greater N. V. Export House, N. Y. City, N. Y. Overall, E O., Co., Bradford, Pa. Textile Specialties Co., Pioneer and Broadway, Cincinnati, O. CHAIRS, Folding Buffington Co., Inc., The, 342 Madison Ave., New York City, N. Y. "Stakmore." Crocker Chair Co., Sheboygan, Wis. Cross & Co., James H., 30 W. Lake St., Chicago, 111. Dillingham Mfg. Co., Sheboygan, Wis. Ellerbrake Furniture Co., 14th & Locust Sts., St. Louis, Mo. Gold Medal Camp Furniture Co., Racine, Wis. rfettrick Mfg. Co., Summit & Magnolia Sts.. Toledo, O. Hincher Mfg. Co. of Indiana, Washington Ind. "Good Form." Joesting & Schilling Co., The, 379 Sibley St., St. Paul, Minn. Kalamazoo Sled Co., Kalamazoo, Mich. McKinnon Dash Co., Buffalo, N. Y. "McKinnon." Phoenix Chair Co., Sheboygan, Wis. Pick & Co., Albert, 208 West Randolph St., Chicago, 111. Reischmann Company, The., 229 W. 36th St., New York City, N. Y. Sam Products Co., 309 "W. Randolph St. Chicago, 111. Steel Furniture Co., 727 7th Ave., New York City. N. Y. Steinfeld Bros., 1 1 6 W. 43d St., New York City, N. Y. Taylor Mfg. Co., Princeton, Ind. CHAIRS, Foyer, Lounge Box, Balcony Heywood Bros. & Wakefield Co., 1415 S. Mich. Ave., Chicago. CHAIRS, Rattan, Reed & Willow American Reed & Willow Furniture Co., 368 Congress St., Boston, Mass. Heywood-Wakefield Co., 1415 S. Michigan Ave., Chicago, 111. Kelly Bros., Logan St., Gardner, Mass. Lloyd Mfg. Co., Menominee, Mich. Reischmann Company, The, 229 W. 36th St., New York City, N. Y. CHAIRS, Theatre Acme Chair Co., Reading, Mich. American Seating Co., 8 E. Jackson Blvd., Chicago, III. (See Adv.) Andrews & Co., A. H., 107 So. Wabash Ave., Chicago, 111. Arlington Seating Co., Arlington Heights, 111. Cramer Furniture Co., Thomasville, N. C. Crawford Chair Co., Grand Ledge, Mich. Crocker Chair Co., Sheboygan, Wis. Dillingham Mfg. Co., Sheboygan, Wis. Grand Ledge Chair Co., Grand Ledge, Mich. All Kinds Why Our Palms Look Alive The explanation is short and simple. They are made of real palm leaves — selected leaves which have been carefully dried, bleached and recolored a natural green. Live palms and Netschert natural prepared palms look alike. But live palms cost three times as much and are short-lived, even if regularly attended. Have your name booked now for a copy of our new Spring Catalogue No. 14, to be issued about January first. Frank Netschjert, Inc. 61 BARCLAY STREET NEW YORK All Sizes