Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page scan 000348 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000348
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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fag© 126 Exhibitors Trade Review KEYSTONE BRAND FLOOR COVERING— The Enemy of Wear and Tear Every foot that falls on your theatre floor — and thousands of them fall at, each performance — means wear and tear unless you have covered your floors with Keystone Brand Floor Covering Made especially for theatre floors where wear and tear is costly and continuous. Keystone is almost immune to wear. It has long been a favorite covering for theatre floors. Its color is natural and lasting, smooth, never slippery, easily washed and waterproof. Laid without fastenings. A Word From Theatre Managers Is Sufficient "There is nothing in the same class with Keystone. I recommend it." — Best Theatre, Millvale, Pa. "No doubt you have our recent order on file. For eight years Keystone Brand Floor Covering has served more than what you claim. We cannot recommend it too highly." — Smith Theatre, Pittsburgh, Pa. "Have used Keystone as runners in my theatre for seven years and it is still in good shape. I want more of it." — Derby Theatre, Derby, Conn. "Keystone Brand Floor Covering is absolutely the best we have ever used.'' — Lincoln Theatre, Pittsburgh, Pa. Other Users Consolidated Amusement Co., New York City Rowland & Clark Theatres, Pittsburgh Majestic Theatre, Cleveland, O. Knickerbocker Theatre, Phila., Pa. Schaefer Bros. Theatre Co., Chicago Grand Theatre, Ft. Wayne, Ind. Casco Theatre, Portland, Me. Bowdoin Square, Boston Merrimack Sq., Lowell, Mass. Otis Renner Theatre Co., Hack ensack N. J. Strand, Rochester, N. Y. Madison Sq. Garden, N. Y. City Terminal Auditorium, Toledo, O. Poll's Theatre, Waterbury, Conn. Criterion Theatre, Chitago Lyceum Theatre, Terra Haute, Ind. New Lincoln, Baltimore, Md. Everett Square, Boston Kearse Circuit, Charleston, W. Va. Keith's Lyric, Richmond, Va. Terms F. O. B. York, Pa., Cash with order The RUSSELLOID COMPANY 31 N. Second Street, Harrisburg, Pa. Dept. E The RUSSELLOID COMPANY, 31 N. Second St., Harrisburg, Pa. Please send us samples and literature on Keystone Floor Covering. Name CHOPPERS, Ticket Caille Bros., Detroit, MichElectrical Products Co., 1122 W. 16th St., Los Angeles. "Epco." Projection Apparatus Co., 41 Lafayette St., N. Y. City, N. Y. "Acmec." Spratler, Jos., 12 E. 8th St., Chicago, 111. CLASPS, Film Film Clasp Co., 810 Tacoma Bldg., Chicago, 111. CLEANERS, Film Duplex M. F, Industries, Long Island City, N. Y. (See Adv.) Hewes Laboratories, IN. linn <sc Berry Sts., Brooklyn, N. Y. Leland Theatre Supply Co., 97 State St., Montpelier, Vt. Mortimer Cleaner Co., Freeport, Me. Twin City Film Renovating Co., 100 Temple St., Minneapolis, Minn. Bennett Film Renovator Co., Kansas City, Kan. "Bennett." Williams, Browne & Earle, 918 Chestnut St., Philadelphia, Pa. CLEANERS, Metal (§ee Metal Polish) CLEANERS, Vacuum Air Way Electrical Appliance Corp., The, Toledo, O. "Airway Electric," "Airway Junior." Apex Electrical Distributing Co., 1067 E. 152nd St., Cleveland, Ohio. Atwood-Stewart Vacuum Machine Co., 4525 Ravenswood Ave., Chicago, 111. Beaudette & Graham Co., 128 Federal St., Boston, Mass. Birtman Electric Co., 12 S. Clinton St., Chicago, 111. "Bee." Brookins Co., Euclid Ave. & 18th St., Cleveland, Ohio. Clayton Marlborough Mfg., Worcester, Rochester, N. Y. Vac." Clements Mfg. Co., 609 Fulton Ramey Co., St., Chicago, 111. "Rayval." Domestic Labor Saving Corporation, The, 104 W. 44th St. New York City, N. Y. "The Bissell." Domestic Vacuum Cleaner Co., Torrington, Conn. Duntley Pneumatic Sweeper Co., 82 W. Broadway, N. Y. City, N. Y. Edison Electric Appliance Co., 5660 Taylor St., Chicago, 111. Electric Vacuum Cleaner Co., Inc.. Euclid Ave. & Ivanhoe Rd., Cleveland, O. "Frantz Premier." Federal Electric Co., Inc., 8700 S. State St., Chicago, 111. "Federal " Frantz Premier Co., The, Plate & Ivanhoe Road, Cleveland, Ohio. General Compressed Air & Vacuum Machinery Co., 1915 Pine St., St. Louis, Mo. "Thurman." Hamilton Beach Co., Racine, Wis. Hoover Suction Sweeper Co., New Berlin, Ohio. Hurley Machine Co., 28 E. Jackson Blvd., Chicago, 111. "Thor." Invincible Mfg. Co., Point Power Bldg., Pittsburgh, Pa. Jewell Electric Co., 4757 Broadway, Chicago, 111. "Jewell" and "Quaker." Kent Vacuum Cleaner Co., 545 Dominick St., Rome, N. Y. "Vacuna." Landers, Frary & Clark, New Britain, Conn. "Universal." Lindstrom, Smith & Co., 3220 Lake St., Chicago, 111. McAnerney Co., Joseph A., 62 W., 45th St., New York City, N. Y. Morrow Co., The, Waukegan, 111. "Morrow." National Sweeper Div. of Torrington, Conn. Perfection Vacuum Cleaner Co, 25 N. Jefferson St., Chicago, 111. Pettingell-Andrews Co., Cor. Pearl St. & Atlantic Ave., Boston, Mass. Pneuvac Co., 164 Fremont St., Mass. "Sweeper Columbus, Ohio. Address Town MAILING LISTS Moving Picture and Legitimate Theatres 21,776 Moving Picture Theatres per M $5.00 11,814 Moving Picture Theatres Selected omitting small theatres and small town theatres per M 1,035 Legitimate Theatres 1,059 Film Exchanges 220 Mfgrs. and Studios 452 Moving Picture Machine and Supply Dealers 6.00 15.00 10.00 4.00 8.50 Guaranteed 95% correct or better. Ask for detailed price list. A. F. WILLIAMS, Mgr. List Dept. 166 W. ADAMS ST., CHICAGO Established 1880.