Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000349
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 127 KINO-HYPARS— For clean cut movie negatives. Extreme speed has been attained without sacrificing the simple and compact 3lens construction. Focal length 2, 2%, and 3" in speed f:3.5, and 1^, 2, 3 and 4" in speed f:3. MICROMETER MOUNTS— The necessity of pi virion in focusing is well known to practical camera men. Goerz mounts allow interchangeable fittings with quick shift of lenses. They can be fitted to any standard make of camera. Other makes of lenses can be fitted to these mounts. Adjustment of focus can be made to 1/S00th inch. KINO-TELEGOR— A practical and compact telephoto, speed f:6.3, 9^ inch focal length, with precision focusing device and a hood. The lens can be fitted to standard cameras. Focal lengths 12 inch and 14 inch allow remarkable portrait effects on "close-ups," where background is completely out of focus. MOVIE TRICK DEVICES— We are headquarters for movie trick devices of all kinds, including the well known Goerz Vignetters, with opaque and amber leaves, mask boxes, and double exposure devices. We do special work of this nature and ask that you bring us your problems. FOCUSING MAGNIFIERS— Camera men will appreciate the convenience of our 4-power Magnifiers which fit directly on Bell & Howell, Pathe, Universal and other cameras. They give a brilliant, rectilinear image, and there is no cutting off at the corners. No special fitting is required. The price is $12.00. FOCUSING MICROSCOPES— These are fitted to many standard cameras. They give magnifications of six to eight times linear, and an image right side up. In asking for information, do not fail to give specific details as to the name and the model of the camera. OAOOR We make the celebrated GOERZ DAGOR for still photography, and a complete line of high-grade anastigmat lenses, lenses for projection, special lenses for small projectors, cameras, etc. C. P. Goerz American Optical Co. 321 C East 34th St., New York City Hay Be Next Systematize your projection — Safeguard your business and property — Improve your projection results — Eliminate interruptions — Assist your projectionists in obtaining perfect projection— Install FULCO REEL SAFETY "EQUIPMENT AND ACCESSORIES. The saving in your insurance rates soon pays for this essential and inexpensive equipment. Send for the New 24 Page Catalogue, just off the press, — Illustrating and describing PULCO ACCESSORIES & REEL SAFETY EQUIPMENT. Name . £ r Theatre City State E. E. Fulton Co., 3208 Carroll Ave., Chicago, 111.