Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000350
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 128 Exhibitors Trade Review The New "Best" Baby Spot BRIGHTEN THAT DARK CORNER with a "BEST" BABY SPOT, for display, lobby, footlite, or wherever a concentrated form of illumination is desired. The "Best" Baby Spot is highly recommended; well ventilated; well designed; easy to look at; easy to sell. Price $15.00 — Lamp Extra i. . r A highly efficient, low price Stereopticon, well built and well ventilated. Complete with 10 ft. lamp cord, switch, slide carrier and Bi-Convex Lens, (lamp extra). Price — Stereopticon $26.00 BEST DEVICES CO, Film Bldg. Cleveland, O. Rex Vacuum Cleaner Co., 429 Kent Ave., Brooklyn, N. Y. Richmond Radiator Co., 1430 Broadway, New York City, N. Y. Rumsey Electric Co., 1231 Arch St., Philadelphia, Pa. "Tor rington." Santo Electric Appliance Co., 820 Sixth Ave., N. Y. City, N. Y. Santo Vacuum Cleaner Co., 820 6th Ave., New York City, N. Y. Scott & Fetzer, W. 114th St. & Locust Ave., Cleveland, O. Spencer Turbine Co., Hartford, Conn. "Spencer." Sturtevant Co., B. F., Damon St., Hyde Park, Mass. Suction System Cleaning Co., B. F. Sidney, O. "Princess." Thurman Vacuum Cleaner Co., St. Louis, Mo. Torrington Co., Torrington, Conn. "Miss Don," "Torrington." United Electric Co., Canton, Ohio. Vacuum Cleaner Construction Co., 417 Fifth Ave., New York City, N. Y. Vital Mfg. Co., 7500 Quincy Ave., Cleveland, Ohio. Western Electric Co., 195 Broadway, New York City, N. Y. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. CLIPS, Film Eisenhower, Elmer C, 223 W. Center St., Shenandoah, Pa. CLIP SHEETS Times Square Printing Co., 250 West 54th St., New York City, N. Y. Beacon Press, Inc., 318 West 39th St., New York City, N. Y. CLIPS, Test Morse, Frank, 289 Congress St., Boston, Mass. Mueller & Co., R. S., 432 High Ave., Cleveland, Ohio. CLOCKS, Advertising and Screen Kineto Machine Co., 329 Plymouth St., Chicago, 111. Pettes and Randall Co., 150 Nassau St., New York, N. ; . Publicity Clock Co., 110 W. 40th St., New York, N. Y. CLOCKS, Time Tork Co., 8 W. 40th St., New York, N. Y. CLOTH, Poster Fulton Bag & Cotton Mills, Atlanta, Ga. Grinnell, Willis & Co., 44 Leonard St., New York, N. "S. Turner Halsey Co., 62 Leonaru St., New York, N. Y. CLUSTERS, Wireless Fixture Benjamin Electric Mfg. Co., 128 S. Sangamon St., Chicago, 111. Dale Lighting Fixture Co., 108 W. 13th St., N. . City. General Electric Co., Schenectady, N. Y. Hubbell, Harvey, Bridgeport, Conn. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. COIN BAGS Cleveland Akron Bag Co., 40th & Perkins Ave., Cleveland, O. Federal Bag Co., 325 W. 3ind St., Chicago, 111. Fulton Bag & Cotton Mills, Atlanta, Ga. COLOR FILMS, Natural Kalmico Comstock & Westcott, 110 Brookline Ave., Boston, Ma. 83 Prizma', Inc., 220 W. 42nd St. New York, N. Y. COLORED LAMPS, Etched Westinghouse Electric & Mtg. Co., East Pittsburg*, Pa. (See Adv.) Edison Lamp Works, Harrison, New Jersey. (See Adv.) National Lamp Works, Nela Park, Cleveland, Ohio. COLORING, Hand Film Scott, John Duer, 106 W. 52nd. St., New York, N. Y. Silvera, G. R. 590 West 178th St., New York, N. Y. COLORING, Incandescent Lamp Austin Chemical Co., 1692 boston Road, New York, N. Y. Bachmeir & Co., 438 W. 37th sc., New York, N. Y. Bausch & Lomb Optical Co., St. Paul «& Smith Sts., Rochester, . . N. Y. (See Adv.) Crown Coloring & Chemical Co., 327 Col.umbus Ave., New York, N. Y. Franche & Co., C. E., 440 Orleans St., Chicago, 111. Pyramid Color Co., 326 Canal St., New York. N. Y. Rosco Film Labs., 131 3rd PI., Brooklyn, N. Y. (See Adv.) Signaloid — See Universal Electric Stage Lighting Co. Technical Color & Chemical Works, 382 Hudson St., iNew York, N. Y. "Red Devil." Universal Electrle Stage Lighting Co., 321 W. 50th St., New York, N. Y. (See adv.) Waldman, J. J., 136 Liberty St., New York, N. Y. COLOR HOODS Betts & Betts, 646 W. 43rd St., New York, N. Y. Reynolds Electric Co., 2660 <7. Congress St., Chicago, 111. COLOR WHEELS (See Frames, Color) COMPENSATORS, Current (See Transformers, Alternating Current) CONDENSERS, Projector (See Lenses, Condensing) CONDUITS Adaptl Co., Cleveland, Ohio. CONSTRUCTION, Theatre Almitall & Co., Inc., 1 Dominick St., New York, N. Y. Bader & Co., J. A., 923 Market St., Wilmington, Del. Bethlehem Eng. Corp., 1650 Broadway, New York, N. Y. Chapman, Paul, 1482 Broadway, New York, N. Y. Elvin & Co., R. C, 852 Plymouth Bldg., Minneapolis, Minn. Fleishman Construction Co., 531 7th Ave., New York, N. Y. Fuller Co., Geo. A., 175 7th Ave., New York, N. Y. Jardin Co., The, 507 5th Ave., New York, N. Y. Hopper & Sons, Isaoc A., 15 E. 40th St., New York, N. Y. Llppe Contracting Co., 52 Van derbilt Ave., New York, N. Y. Margolies, Edward, 19 E. 33rd St., New York, N. Y. Permit Your Patrons to Go Safely and Quickly to Their Seats USE ESCO AISLELITES The Esco Aislelite throws a soft, subdued light downward, thoroughly illuminating the aisles, making every step plain. Constructed so illumination is on the floor only — No reflections on screen or in patrons' faces. Insure against accidents caused by dark aisles. Handle your crowds quickly and efficiently. Light your aisles. Price Each $4.00 DEALERS— Big-Long Profits ELECTRICAL AND EQUIPMENT DEALERS Write for Discounts and Full Particulars EXHIBITORS SUPPLY CO. 825 So. Wabash Avenue Chicago, Illinois