Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000351
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 129 McClintic Marshall Co., Pittsburgh, Pa. Stewart & Co., Inc., James, 30 Church St., N. . City, N. Y. Thompson-Starret Co., 66U 1st Ave., N. T. City, N. T. CONTROLS, Arc Chicago Electric Sign Co., Chicago, 111. Fulton. E. E., 320S CnrroU Ave., Chicago, 111. "Fulco Speed co." (See Adv.) Hub Elec. Co., 2219 W. Grand St., Chicago, 111. (See Adv.) McAuley. J. E., Mfg. Co., 32 IV. Jefferson St., Chicago, 111. "Peerless." ( See Adv.) National Electric Controller Co., 154 Whiting St., Chicago, ill. Projectograph Co., 2573 E. 65th St., Cleveland, Ohio. "Teco." CONVERTERS, Electric Acme Engineering, Cleveland, Ohio. (See Adv.) Bell Electric Motor Co., Garwood, N. J. Electric Products Co., lObV E. 152d St., Cleveland, O. General Elec. Co., Schenectauy, N. T. Hertner Electric Co., W. 114th St., Cleveland, O. "Hertner." (See Adv.) Martin — See Northwestern Electric Co. Northwestern Electric Co., 412 S. Hoyne St., Chicago, 111. "Martin." Northwestern Mfg. Co., 480 Clinton St., Milwaukee, Wis. Wagner Electric Mfg. Co., 6400 Plymouth Ave., St. Louis, Mo. CONVERTERS, Rotary Northwestern Electric Co., S. Hayne St., Chicago, 111. COOLING SYSTEMS, Theatre American Blower Co., 6004 Kussell St., Detroit, Mich. Blizzard Sales Co., 1810 Commerce St., Dallas, Tex. Helmar Air Conditioning Corp., 103 Park Ave., N. T. City, N. Y. Sturtevant Co., B. F., Hyde Park, Boston, Mass. Typhoon Cooling System, 345 W. 39th St., N. Y. City, IV. Y. (See Adv.) COSTUMES, Theatrical Arlington, Paul, 118 W. 48th St., N. Y. City, N. Y. Brooks, Thea. Costume Co., 142 W. 40th St., N. Y. City. N. Y, Chicago Costume Works, 116 120 N. Franklin St., Chicago, 111. Chicago Theatrical Costume Co., 24 W. Washington St., Chicago, 111. Chrisdie & Co., Chas., 562 7th Ave., N. Y. City, N. Y. Consolidated Theatrical Costume Co., 314 W. 44th St., N. Y. City, N. Y. Eaves Costume Co., 110 W. 46th St., N. Y. City, N. Y. Fisher, J. C, 255 S. Ninth St., Philadelphia, Pa. Hayden, Frank, 56 W. 45th St., N. Y. City, N. Y. Haxel Rene State Lake Bldg., Chicago, 111. Kampmann Costume Works, 237 S. High St., Columbus, O. Lester, 612 State Lake Bldg., Chicago, 111. Mahieu & Halaire Co., 243 W. 47th St., N. Y. City, N. Y. Mavbelle, Mile., Inc., American Bond & Mortgage Bldg., Chicago, 111. Miller-Costumier, 236 S. 11th St., Philadelphia, Pa. New York Costume Co., 137 N. Wabash Ave., Chicago, 111. Orange Mfg. Co., 729 7th Ave., N. Y. City, N. Y. Russell Uniform Co., 1600 Bway, N. Y. City, N. Y. Tarns, Arthur W., 1600 Broadway, N. Y. City, N. Y. United Decorating Co., 421 Washington St., Hoboken, N. J. Van Horn & Son, 919 Walnut St., Philadelphia, Pa. COUNTERS, Tally Durant Mfg. Co., Milwaukee, Wis. International Register Co., 15 Thropp St., Chicago, 111. New York Standard Watch Co., Jersey City, N. J. Schaeffer & Budenberg Mfg. Co., 338 Berry St., Brooklyn, N. Y. COVERS, Program Erie Lithographing Co., 8th & Perry Sts., Erie, Pa. Henegan & Co., 311 Genesee St., Cincinnati, O. Kleine Poster Co., 1423 Vine St., Philadelphia, Pa. Utley Co., Holyoke, Mass. Water Color Co., 450 Fourth Ave., N. Y. City, N. Y. CUE SHEETS, Thematic Cameo Music Publishing Co., 112 West 44th St., N. Y. City, N. Y. (See Adv.) Music Buyers Corp., 1520 Broadway, N. Y. City, N. Y. (See Adv.) CUPS, Sanitary Individual American Lace Paper Co., 908 Chestnut St., Milwaukee, Wis. American Paper Goods Co., 171 Duane St., N. Y. City, N. Y. Boston Drinking Cup Co., 1000 Wash. St., Boston, Mass. Brown Bag Filling Co., 10 Main St., Fitchburg, Mass. Burnitol Mfg. Co., Orient Ave., Everett, Mass. Dennison Mfg. Co., Framingham, Mass. Individual Drinking Cup Co., Easton, Pa., (See Adv.) Joestig & Schilling Co., 379 Sibley St., St. Paul, Minn. Knight, Allen & Clarke, 177 High St., Boston, Mass. "Tulip." McClellen Paper Co., 700 S. 4th St., Minneapolis, Minn. Public Service Cup Co., Bush Terminal, Brooklyn, N. Y. "Lily." Rochester Germicide Co., Rochester, N. Y. Royal Drinking Cup Co., 11 E 9th St., N. Y. City, N. Y. Absolutely Permanent m or GLOCOLORS do not fade change in appearance. GLOCOLOR your clear lamps and cut down your lamp bill. Used by the best known exhibitors including New York Capitol, Rialto, Rivoli, Strand, Criterion, Keith's, Moss, Loews, Fox, Warner Theatres. ROSCO LABORATORIES 133 Third Place Brooklyn, N. Y. Try ROSCO Gelatine Sheets Dixie Penny Cup Vendor The Popularity of DIXIES Pays You a Profit TTN lobbies, foyers and retirJL ing rooms, you find DIXIE Service. Today the public realizes the danger of drinking glasses — insists on clean and healthy drinking facilities. To drink from DIXIES is delightful— and safe. And your patrons know it. , The DIXIE Service providing your patrons with free individual cups and the DIXIE Penny Cup Vendor Service are equally appreciated. Both show the glass-enclosed, snow-white column of fresh, inviting DIXIES. 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