Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000352
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 130 Exhibitors Trade Review Five Points: (1) The best suitable quality of glass, optically ground and polished is used in their construction (2) The lenses will not discolor. (3) They will last a long time. (4) They have been subjected to an annealing process to render them less brittle and so that ttiey will withstand high temperature. (5) They are moderately priced. Obtainable in all Diameters and Focal Lengths. All Genuine "Fit?e -fa Point'' Condensers Etched with the -fa and Every Wrapper and Label Bears the Trade Mark Obtainable from the Leading Supply Houses. SUSSFELD, LORSCH & SCHIMMEL Sole Distributors 153 West 23rd Street, New York Sherman Envelope Co., Boston, Mass. Wayne Paper Goods Co., Ft. Wayne, Ind. CURTAINS, Fireproof (See Also Scenery). Novelty Scenic Studio, 220 W. 46th St., N. Y. City, N. Y. Rothe & Trichner, Irving' Place, Theatre, N. Y. City, N. Y. Beck & Co., Win., Dorchester Ave., Cincinnati, O. (Sec Adv.) Brunton Studio, John, 226 W. 41st St., N. Y. City, N. Y. Gerhardt, H. L., 433 W. 42'J ft , N. Y. City, N. Y. Haller & Haller, Columbus, O. Henderson-Ames Co., Kalamazoo, Mich. Humphreys Co., D. C. 909 Filbert St., Philade phia, l a Johns-Manville Co., IT. W., Madison Ave. & 41st St., N. Y. City, N. Y. "J. M. ■ Joy & Cannon Scenic Co., atS Wabash St., St. Paul, Minn. Keasbey & Mattison Co., Amber, Pa. Kuhn Studio, Louis, 105 W. <53d St.. N. Y. City, JV. Y. » See Adv.) Lash Studios, Lee, Lontyaure Bide:., N. Y. City N. Y Manville, John Madison Ave & 41st St.. N. Y. City, .V. Y. McVicker;; Fireproof Curram Co., 2137 Shoffioia i't., < ni caeo, 111. Sheck & Co., O., Metropolitan Theatre, Cleveland, O. Story Scenic Co., O. L., 21 Tuft-? St., Somerville Sta., Boston, CURTAIN MACHINES (See Curtain Operators, Electric). CURTAIN OPERATORS, Electric Automatic Devices Co., Allentown, Pa., "A. O. C." (see Adv.) Beck & Sons Co., Wm., The, Cincinnati, O. (See Adv.) Chicago Electric Sign Co., 2219 W. Grand Ave., Chicago, 111. "Cesco." Gillmore, Millard, 429 S. Taylor Ave., Oak Park, 111. Richards-Wilcox Mfg. Co., Aurora, 111. Vallen Co., E. J., 85 S. Canal St., Akron, O. (See Adv.) Welsh, H. J., 270 W. 44th St., N. Y. City, N. Y. CURTAINS, Steel Channon, James H. Mfg. Co., 227 W. Erie St., Chicago, 111. Welsh, J. H, 270 W. 44th St., N. Y. City, N. Y. CUSPIDORS, Brass McKenna Bros. Brass Co., Pittsburgh, Pa. CUT-OUTS, Automatic Projector Fyre Guara Mfg. Co., Fox Theatre Bldg., Aurora, 111. Hulett, E. W., 5013 N. Mozart St., Chicago, 111. CUT-OUTS, Novelty Exploitation and Advertising Beacon Press, Inc., 318 West 39th St., N. Y. City, N. Y. Circle Press, Inc., 238 W. 53d St., N. Y. City, N. Y. Hennegan Co., The, Cincinnati, O. Seipel, Louis, 301 West 50th St., N. Y. City, N. Y. Times Square Printing Co., 250 West 54th St., N. Y. City, N. Y. Weshner & Davidson, 117 W. 46th St., N. Y. City, N. Y. CUTTING ROOMS, Public Film (See also Storage Film) Film Storage and Forwarding Co., 37 W. 38th St., N. Y. City, N. Y. Miles, Jos. R., 136 W. 46th St., N. Y. City, N. Y. Porter, B. F., 729 7th Ave., N. Y. City, N. Y. „ j Simplex Studios, 220 W. 42nd St., N. Y. City, N. Y. Specialists in Brass Railings EDWIN G. REINHARDT MANUFACTURING CO. — Manufacturers of — Ornamental Brass, Bronze, Iron and Wire Work 326 East 2nd St., Cincinnati, O.