Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000355
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

December 26, 1925 Page 133 SEND FOR FULL INFORMATION Sun -Ray Lighting Products, Inc. 119 Lafayette St., New York, N. Y. LET YOUR LOBBY Light the way to BIGGER PROFITS! LIGHTING EFFECTS WILL ATTRACT YOUR PATRONS TO YOUR THEATRE AND AROUSE THEIR INTEREST IN YOUR LOBBY POSTERS AND DISPLAYS. A SURE BUSINESS GETTER Great Western Oil Co., 2855 E. 3Sth St., Cleveland, O. Hewes Laboratories, N. 13th and Berry Sts., Brooklyn, N. Y. City, N. Y. Hillvard Chemical Co., 801 S. 9th St., St. Joseph, Mo. Houchin Co., Thos. W., 36 E. 12th St., N. Y. City, N. Y. "Volcano." Houghton & Co., E. P., 240 Somerset St., Philadelphia, Pa. Hvdro-Pneu Disinfecting Co., 21 Mercer2 St., N. Y. City, N. Y. Hygienic Specialty Co., Greensburg, Pa. Ideal Disinfectant Co., 461 Eighth Ave., N. Y. City, N. Y. "Idico." Indianapolis Chemical Co., 1440 Madison Ave., Indianapolis, Ind. International Metal Polish Co., Quill St. and Belt R. R., Indianapolis, Ind. Murphy Young & Co., 188 Milk St., Boston, Mass. National Disinfecting Co., 306 W. 59th St., N. Y. City, N. Y. Noyes Bros., Inc., Sitche and Sibley Sts., St. Paul, Minn. Perolin Co. of America, 1127 W. 37th St., N. Y. City, N. Y. Phinotas Chemical Co., 237 Front St., N. Y. City, N. Y. Purozone — See Fulton Co. Pyn-Air — See Sanitas Disinfectant Co. Pyrene Mfg. Co., Chicago, 111. Rath Mfg. Co., Hedley & Richmond Sts., Philadelphia, Pa. "Rathola." Rochester Germicide Co., 16 Dowling Place, Rochester, N. Y. Sanitas Disinfectant Co., 33 Keap St., Brooklyn, N. Y. "Pyn-Air," "Sixco." Sanitation & Supply Co., 70 E. 45th St., N. Y. City, N. Y. Sanozone Chemical Co., 26th and Olive Sts., Philadelphia, Pa. Shoemaker & Busch, 511 Arch St., Philadelphia, Pa. "Airsweet." Soudam Spcialty Co., Milwaukee, "Wis. U. S. Sanitary Specialties Corp., 170 W. Randolph St., Chicago, 111. Van Tilburg Oil Co., 2424 University Ave., Minneapolis, Minn. West Disinfecting Co., 411 5th Ave., N. Y. City, N. Y. White Tar Co., 2 Cliff St., N. Y. City, N. Y "Creolo." Wolff Laboratories, 230 Greenwich St., N. Y. City, N. Y. Young, Murray & Co., 188 Milk St., Boston, Mass. DISPLAYS, Lobby (See Lobby Displays) DISSOLVERS Brenkert Light Projection Co., Detroit, Mich. DOORS, Fireproof Coburn Trolley Track Mfg. Co., Holyoke, Mass. Consolidated Sheet Metal Wks., 661 Hubbard St., Milwaukee, Wis. Dahlstrom Metallic Door Co., Jamestown, N. Y. Dowman-Dozier Mfg. Co., 20 Trinity Ave., Atlanta, Ga. Hermann & Grace, 673 Bergen St., Brooklyn, N. Y. Howell, Field & Goddard, Long Island City, N. Y. Keystone Fire Door Co., 1231 Irwin Ave., Pittsburgh, fa.. Kinnear Mfg. Co., Columbus, O. Leonard Sheet Metal Worits, 219 Grant St., Hoboken, N. j. Lupton's Sons Co., David, Allegheny Ave. & Tulip S,t., Philadelphia, Pa. McFarland-Hyde Co., 2701 S. Fifth Ave., Chicago, 111. McFarland, Wm. T., 3209 Harrison St., Chicago, 111. Merchant & Evans Co., 2019 Washington Ave., Philadelphia. Pa. Moeschl-Edwards Comigating Co., Covington, K y. (See Adv.) Peelle Co., 123 Liberty St., N. Y. City, N. Y. Pro-Bert Sheet Metal Co., Covington, Ky. (See Adv.) Reliance Fireproof Door Co., 47 Milton St., Brooklyn, N. Y. Saino Fire Door & Shutter Co., 2025 Elston Ave., Chicago, 111. Solar Metal Products Co., 470 E. Starr Ave., Columbus, O. Stowell Mfg. & Foundry Co., S. Milwaukee, Wis. Thorp Fireproof Door Co., 1609 Central Ave., Minneapolis, Minn. Van Kannel Revolving Door Co., 259 W. 54th St., N. Y. City, N. Y. Variety Mfg. Co., 2958 Carroll Ave., Chicago, 111. Voigtmann & Co., Chicago, 111. Weson Mfg. Co., Jas. G., N. Y. City, N. Y. DOORS, Rolling, Steel Edwards Mfg. Co., 411-451 East Fifth St.. Cincinnati, O. DRAPERIES (See Also Drops, Velvet Stage and Decorators) Beck & Co., W„ Dorchester Ave., Cincinnati, Ohio. (See Adv.) Carson Studios, Robt. P., 1507 Clark St., Chicago, 111. (See Adv.) Haller & Haller, Columbus, O Humphreys Co., D. C, 909 Filbert St., Philadelphia, Pa. Kahn, Theo., 155 W. 29 St., New York City, N. Y. (See Adv.) Knhn Studio, Louis, 293 Eighth Ave., N. Y. City, N. Y. (See Adv.) Novelty Scenic Studios, 220 West 46th St., N. Y. City, N. Y. Pick & Co., Albert. 208-224 Vv est Randolph St., Chicago, 111. United Studios, 30 W. Lake St., Chicago, 111. (See Adv.) DRINKING FOUNTAINS Allen Filter Co., 25 S. Claire St., Toledo, O. Associated Manufacturers 'Co., Milwaukee, Wis. Casey-Hedges Co., The, Chattanooga, Tenn. Cordlev & Hayes, 21 Leonard St., N. Y. City, N. Y. "XXth Century." Crane Co., 836 S. Michigan Ave., Chicago, 111. Ebinger Sanitary Mfg. Co., D. A., 184 Lucas St., Columbus, O. Hyland Mfg. Co., W. J., Springfield, Mass. Imperial Brass Mfg. Co., The, 1236 W. Harrison St., Chicago, 111. Loeber Co., H. G., 151 E. 126th St., N. Y. Cty, N. Y. "Sanitor." Manufacturing Equipment * Engineering Co., 136 Federal St., Boston, Mass. "Meecu. ' Mueller Mfg. Co., Decatur, 111. Murdock Mfg. & Supply Co., The. 426 Plum St., Cincinnati, O. "Out-Door," "Lily-Whtte." National Filter Co., 1364 W. Grand Ave., Chicago, 111. Nelson Mfg. Co., N. O, 10th and Chestnut Sts., St. Louis, Mo. O'Donnell-McCormack Co., 80 Adams Ave., Memphis, Tenn. Puro Sanitary Drinking Fountain Co., Haydenville, Mass. "Puro." Standard Sanitary Mfg. Co., Bessemer Bldg., Pittsburgh, Pa. Twentieth Century Brass Works, Belleville, 111. Waterman Waterburv Co., The, 1121 Jackson St., N. E., Minneapolis, Minn. DROPS, Velvet Stage Beaumont Velvet Scenery Studios. J. H., 245 W. 46th St., N. Y. City. Beck & Co., Wm., Dorchester Ave., Cincinnati. O. (See Adv.) Carson, Robt. P., 1507 Clark St., Chicago, III. (See Adv.) Cleveland Decorative Works, 1120 Prospect Ave., Cleveland, O. Kahn, Theodore, 155 W. 29th St., N. Y. City, N. Y. (See Adv.) Kulin Studios, Louis. 105 W. 63rd St., N. Y. City, N. Y. ( See Adv.) Lash Studios, Lee, Longacre Bldg., N. Y. City. N. Y. McHugh & Son, Jos. P.. 9 W. 42d St., N. Y. City, N. Y. Novelty Scenic Studios, 220 W. 46th St.. N. Y. City, N. Y. Story Scenic Co., O. L., 21 Tufts St., Somerville Sta., Boston, IVEass. Twin City Scenic Co., 2819 Nicollet Ave., Minneapolis, Minn. United Scenic Studios, 30 W. Lake St., Chicago, III. (See Adv.) DYES, Film American Aniline Products, 80 Fifth Ave., N. Y. City, N. Y. Burroughs, Wellcome & Co., 18 E. 41st St., N. Y. City, N. Y. Continental Drug and Chemical Works, 371 Wythe Ave., Brooklyn, N. Y. Empire Chemical Co., 230 Morgan Ave., Brooklyn, N. Y. Geisenheimer & Co., 130 Cedar St., N. Y. City, N. Y. Heller, Merz Co., 503 Hudson St., N. Y. City, N. Y. Hemingway, F., 115 Broadway, N. Y. City, N. Y. Hewes Laboratories, N. 13th and Berry Sts., Brooklyn, N. Y. Marden, Orth & Hastings, 61 Broadway, N. Y. City, N. Y. Metz & Co., H. A., 317 N. Clark St., Chicago, 111. Special Materials Co., 140 Livingston St., Brooklyn, N. Y. DYNAMOS, Electric Allis-Chalmers Mfg. Co., Milwaukee, Wis. Crocker Wheeler Co., Ampere, N. J. Diehl Mfg. Co., Elizabeth, N. J. Dilg Mfg. & Trading Co., 401 E. 163d St., N. Y. City, N. Y. "Acme." General Electric Co., Schenectady, N. Y. Hallberg, J. H., 440 Riverside Drive, N. Y. City, N. Y. Hobart Bros. Co., Troy, Ohio. Holtzer-Cabot Co.. 125 Armory St., Boston, Mass. Ideal Electric & Mfg. Co., Mansfield, O. Northwestern Electric Co., 412 S. Boyne St., Chicago, 111. Peerless Electric Co., Warren, O. Ridgway Dynamo & Engine Co., Ridgway, Pa. Sprague . .lectric Works, 527 W. 34th St., N. Y. City, N. Y. Western Electric Co., 55 Beth une St., N. Y. City, N. Y. Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. GUNDLACH Projection Lenses IT WILL PAY YOU TO REPLACE YOUR OLD LENSES. An improved type of lens which gives a clean cut brilliant image from the center to the corners of the screen, reproducing all the fine tone gradations and photographic qualities of the film. Look for the name RADIANT on the mount. It means quality unexcelled at fair prices. Gundlach Radiant Projection Lenses have been the standard of quality since 1908. GUNDLACH MANHATTAN OPTICAL CO. 735 Clinton Avenue South, Rochester, New York