Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000356
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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age 134 Exhibitors Trade Review Light Your Setting with Kleig-Lights PLEASING LIGHTING NOVELTIES win applause and attract steady patrons to your theatre. Have at your command, Kliegl devices for producing lighting and scenic effects — to accompany orchestrations, feature prologues and specialty numbers — thus enhance the attractiveness of your programs and increase your box office returns. Kliegl Brothers can supply every theatrical lighting requirement from a spotlight or color wheel to elaborate stage and scenic effects — they have specialized in stage and theatrical lighting for almost thirty years. Secure a copy of KliegPs new catalogue "M". It is the most complete manual of Theatrical, Decorative, and Spectacular Lighting specialties ever compiled. Every producer and exhibitor should have a copy handy for ready reference. FORWARDED ON REQUEST 'the reference manual of the Motion Picture Industry'' Partial List of Kliegl Products Footlights Border Lights Proscenium Lights Exit Signs Aisle Lights Illuminated Signs Act Announcers Dimmers Floor Pockets Wall Pockets Plugging Boxes Connectors Music Stands Piano Lights Leader Stands Spotlights Floodlights Stage Lamps Color Wheels Color Frames Color Rolls Color Boxes Diffusing Screens Lenses Slide Carriers Shutters and Blinders Natural Scenic Effects Fantastic Effects Electro-Mech. Effects Outdoor Floodlights Arc Lamp Parts Enclosed Switches Pipe Clamps Resistances Stage Cable Borderlight Cable Cable Supports Gelatine Mediums Color Caps Color Globes Coloring for Lamps Colorine Remover Incandescent Lamps Copper Terminal Lugs Universal Electric Sta6E Lighting Co., inc. ESTABLISHED 1896 321 West 50th Street N EW YORK, N.Y. EASELS, Brass, Picture Commercial Mfg. Co., 13th and Appleton Sts., Philadelphia, Pa. Electrical Products Corp., 1122 W. 16th St., Los Angeles, Cal. McKenna Brass & Mfg. Co., 1st Ave. and Ross St., Pittsburgh, Pa. Menger, Ring & Weinstein, 306 W. 42d St., N. Y. City, N. Y. EDITORS, Film Alynlu Studios, 251 W. 42nd St., N. Y. City, N. Y. Buckheister, Oscar, 835 8th Av., N. Y. City, N. Y. Chandlee. Harry, 130 W. 46th St., N. Y. City, N. Y. Dixon McNitt Schneider, 959 Seward Ave., Hollywood, Cal. Meyer, Louis, 251 W. 19th St., N. Y. City, N. Y. Photoplay Title Co., 5828 Broadway, Chicago, 111. EMERGENCY LIGHTING SYSTEMS Electrical Prods. Corp., 1122 W. 16th St., Los Angeles, Cal. "Epco." Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. ENGINEERS, Stage Capitol Theatre Equipment Co., 626 10th Ave., N. Y. City, N. Y. Clarke, Peter, 534 W. 30th St., N. Y. City, N. Y. Major Equipment Co., 2518 cul lom Ave., Chicago, 111. Sheck & Co., O., Metropolitan Theatre, Cleveland, O. Welsh, H. J., 270 W. 44th St., N. Y. City, N. Y. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. ENGINEERS, Theatre Bodamer, H. F., 720 Commerce Bldg., Erie, Pa. (Illumination) Eichenlaub, G. E., 720 Commerce Bldg., Erie, Pa. Burroughs, H. Robbins, 70 E. 45th St., N. Y. City, N. Y. Horton, O. D., 720 Commerce Bldg.. Erie, Pa. (Heating;. Rickards, A. E., 720 Commerce Bldg., Erie, Pa. (Electrical). Stevens, R. C, 720 Commerce Bldg., Erie, Pa. (Ventilating). ENGINES, Gas & Gasoline Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. Sturtevant Co., R. F., Hyde Park, Mass. ENGRAVERS, Theatre Eaker Bros. Engraving Co., 1122 Harney St., Omaha, Neb. Lange Eng. Co., 160 N. Wells St.. Chicago, 111. Rueff, Jos. A., Inc., 152 W. 23rd St., N. Y. City, N. Y. EQUIPMENT, Mazda Projection Capital Merchandise Co., 538 S. Dearborn St., Chicago, 111. Edison Lamp Works, Harrison, N. J. General Electric Co., Schenectady, N. Y. Movie Supply Co., 844 S. Wabash Ave., Chicago, 111. National Lamp Works of General El. Co., Nela Park, Cleveland, O. Westing-house Lamp Works, 165 Broadway, N. Y. City, N. Y. EQUIPMENT DEALERS, Motion Picture Theatre (See Equipment Supply Dealers and Distributors at rear of this section.) EXITLIGHT ROXES, Theatre Buettner, Chas , 247 W. 47th St., N. Y. City. "Bee." Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. EXIT LIGHTS Electrical Prods. Corp., 1122 W. 16th St., Los Angeles, Cal. Exhibitors Supply Co., Chicago, HI. (See Adv.) Major Equipment Co., 2518 Cullon Ave., Chicago, 111. Pittsburgh Brass & Glass Co., 130 7th St., Pittsburgh, Pa. Sunlight Reflector Co., 226 Pacific St., Brooklyn, N. Y. Valentine Elec. Sign Co., Atlantic City, N. J. Wheeler-Green Elec. Co., 29-39 St. Paul St., Rochester, N. Y. Wrood Electric Co., C. D., 441 Broadway, N. Y. City, N. Y. EXIT SIGNS, Theatre Frink, Inc., I. P., 24th St. and 10th Ave., N. Y. City, N. Y. Valentine Elec. Sign Co., At-< lantic City, N. J. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. EXPLOITATION, Motion Picture National Screen Service, 126 W. 46th St., N. Y. City, N. Y. EXPLOITATION STUNTS, Moving Chester Mechanical Adv. Co., 1416 Broadway, N. Y. City, Ivel Process, 544 8th Ave., N. Y. City, N. Y. Normandie Specialty Co., 1196 Broadway, N. Y. City, N. Y. EXPORTERS, Film Export & Import Co., 729 7th Ave., N. Y. City, N. Y. Klein Co., Edward L., 152 W. 42nd St., N. Y. City ,N. Y. Vogel, Wm. M., 130 W. 46th St., N. Y. City, N. Y. EXTINGUISHERS, Fire Amer. Chemical Co., 113 N. 9th St., Lebanon, Pa. American La France Fire Appliance Co., Elmira, N. Y. Badger Chemical Mfg. Co., Milwaukee, Wis. "Mitchell." Boyce Motometer Co., Long Island City, N. Y. Boyd & Bro., James, 25th and Wharton Sts., Philadelphia, Pa. "Keystone," "Paragon," "Marvello." Foamite Firefoam Co., 151 ath Ave., N. Y. City. "Firefoam." General Fire Extinguisher Co., Providence, R. I. Johns-Manville Co., H. W., Madison Ave. and 41st St., N. Y. City. "J-M Success." National Metal Stamping & Mfg. Co., Newark, N. J. "Accurate," "Marten," "Peerless," "Newark." Northern Fire Apparatus Co., 2422 University Ave., S. E., Minneapolis, Minn. Phoenix Fire Extinguisher Co., Norwich, Conn. Pyrene Mfg. Co., 52 Vanderbilt Ave., N. Y. Citv. N. Y Stempel Fire Extinguisher Co., 4250 N. 20th St., St. Louis, Mo. Woodhouse Mfg. Co., 35 Warren St., N. Y. City, N. Y. FAN BRACKETS, Electric Voight Co., 1734 N. 12th St., Philadelphia, Pa. FANS, Advertising (See also, Novelties, Exploration, and Adv.) Harrison Co., The, Union City, Ind. Lauxman & Co., Ohio, 1133 Broadway, N. Y. City, N. Y. Toledo Calendar, Inc., 1415 W. Delaware Ave., Toledo, Ohio. Warshaw Press, Inc., 175 booster St., N. Y. City, N. Y. FANS, Electric Bicalky Fan Co., 866 Prospect Ave.. Buffalo, N. Y. Crocker Wheeler Co., Ampere, N. J. Eck Dynamo & Motor CoBelleville, N. J.