Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000358
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 136 Exhibitors Trade Review HANDSOME AND APPROPRIATE LOBBY DISPLAY FRAMES TO PROPERLY DISPLAY YOUR STILLS IN YOUR LOBBY WILL HELP TO Attract Your Patrons AND ADD DOLLARS TO YOUR BOX OFFICE RECEIPTS W»; Are Manufacturers of LOBBY DISPLAY FRAMES MIRRORS TICKET BOOTHS ETC. Send for Our Figure on Yow Mtxt Job BILT RITE FRAME CO. 225 N. GREEN ST., CHICAGO, ILL. Heywood-Wakefield Co., 209 Washington St., Boston 9, Mctss. Marble'oid Co., The, 8th Ave. and 34th St., New York City, N. Y. Pick & Co., Albert, 208 W. Randolph St., Chicago, 111. Russelloid Co., Harrishurg, Pa. "Russelloid," "Keystone Brand." (See Adv.) Sloane, W & J., 575 5th Ave., New York City, N. Y. Beacon Miniature Electric Co., 108 Dean St., New York City, N. Y. "Daylo" — See American Ever Ready. Electro Importing Co., 235 Fulton St., New York City, N. Y. Interstate Electric Novelty Co., 29 Park PI., New York City, N. Y. National Carbon Co., Madison Ave., N. W., W. 117th St., Cleveland, Ohio. Shepherd Dry Battery Co., S. S., Boston, Mass. Universal Novelty Co., 1193 Broadway, New York City, N. Y. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. C. D. Wood Electric Co., 441 Broadway, New York City, N. Y. FLOOR COVERINGS, Theatre Asbestolith Mfg. Co., 1 Madison Ave., New York City, N. Y. "Asbestolith." Armstrong Cork & Insulation Co., Pittsburgh, Pa. "Linotile." Bigelow Hartford Carpet Co., 385 Madison Ave., New York City, N. Y. Certain-teed Products, St. Louis, Mo. Cockran Mfg-. Co., East Ded ham, Mass. Cook Linoleum Co., Trenton, N. J. Economart Floor Co., 229 E. 41st St., New York City, N. Y. Greater N. Y. Export House, 817 8th Ave., New York City, N. Y. FLOORING, Cork Beaver Tile, Inc., 440 W. 42nd St., New York City, N. Y. Cork Floor Products Co., 388 Stark St., Portland, Ore. Dreadnought Flooring Co., Inc., 115 E. 23rd St., New York City, N. Y. Henry Jackson, 141 Fulton St., N. Y. City, N. Y. (See Adv.) United Cork Co. of New York, Lyndhurst, N. J. FLOORING, Mosaic Dawson Bros., 523 N. Halsted St., Chicago, 111. Interior Hardwood Co., 1605 Talbott Ave., N., Indianapolis, Ind. States Chemical Co., 656 W. Austin Ave., Chicago, 111. Velvetile Floor Co., 231 S. Wells St., Chicago, 111. FLOOR SCRUBBING MACHINES American Scrubbing Equip. Co., 32 S. Clinton St., Chicago, 111. Herr Mfg. Co., John, 44 N. 4th St., Philadelphia, Pa. International Floor Machine Co., 220 W. 19th St., New York City, N. Y. Kent Vacuum Cleaner Co., Inc., 545 Dominick St., Rome, N. Y. "Utility." St. Louis Janitor's Supply Co., 116 N. 9th St., St. Louis, Mo. "Kelley." FLOWERS, Artificial Adler Jones Co., 651 S. Wells Ave., Chicago, 111. Art Flower & Plant Co., 355 W. Chicago Ave., Chicago, 111. Baumann & Co., L, 357 W. Chicago Ave., Chicago, 111. Bodine Spanjer Co., 316 So Wabash Ave., Chicago, 111. Borgenski Sons, J. S., 62 N. 13th St., Philadelphia, Pa. Botanical Decoration Co., 317 Van Buren St., Chicago, 111. Chicago Artificial Flower Co., 28 S. Fifth Ave., Chicago, 111. Chicago Flag and DecoratingCo., 1345 S. Wabash Ave., Chicago, 111. Decorative Plant Co., 230 5th Ave., N. Y. City, N. Y. Doty & Scrimgeour Sales Co., 30 Reade St., N. Y. City, N. Y. General Flower & Decorating Co., 228 W. 49th St., N. Y. City, N. Y. Gudemar & Co., 30 Irving Place, New York City, N. Y. Leistner, Oscar, 323 Randolph St., Chicago, 111. McCallum Co., The, 137 7th St., Pittsburgh, Pa. National Decorating Co., 35 6th Ave., N. Y. City, N. Y. Natural Plant Preservers Co., 233 5th Ave., N. Y. City, N. Y. Netchert, Frank, 61 Barclay St., N. Y. City, N. Y. (See Adv.) Pick & Co., Albert, 208-224 West Randolph St., Chicago, 111. Randall Co., A. L., Lake St. & Wabash Ave., Chicago, IU. (See Adv.) Schack Artificial Flower Co., 63 E. Adams St., Chicago, 111. Schneider, L., 6 Second St., N. Y. City, N. Y. Schroeder Artificial Flower Mfrw., 6023 Superior Ave., Cleveland, O. (See Adv.) United Flower & Decorating Co., 238 W. 48th St., N. Y. City, N. Y. Universal Flower Co., 228 W. 49th St., New York City, N. Y. Worcester Art. Plant Co., 194 Front St., Worcester, Mass. FOOT LIGHTS (See Lights, Foot) FORWARDERS, Film Masse & Co., Inc., 115 Broad St., N. Y. City, N. Y. FOUNTAINS, Decorative Architectural Decorating Co., 1600-1608 So. Jefferson St., Chicago, 111. Botanical Decorating Co., 208 W. Adams St., Chicago, 111. Decorators' Supply Co., Archer Ave. & Leo St., Chicago, 111. Williamson & Co., R., 601 W. Washington Block, Chicago, 111. FOUNTAINS, Sanitary Drinking Central Brass Mfg. Co., Cleveland, O. Chicago Faucet Co., 2712 N. Crawford Ave., Chicago, 111. "Chi-Fau-Co." Clow & Sjns, Jas. B., 544 S. Franklin St., Chicago, 111. "Hygiene." Crane Cc, 836 Michigan Ave., Chicago, 111. Douglas Co., John, 906 Poplar St., Cincinnati, O. Edwardsville Brass Co., Edwardsville, 111. Glauber Brass Mfg. Co., 4917 Superior Ave., Cleveland, O. Kohler Co., Kohler, Wis. "Delevan," "Elkhorn," "Monona." Maddock's Sons Co., T., Trenton, N. J. Mott Iron Works, J. L., 118 Fifth Ave., N. Y. City, N. Y. Nason Mfg. Co., 71 Beekman St., N. Y. City, N. Y National Plastic Relief Co., 416 Elm St., Cincinnati, O. Puro Sanitary Drinking Fountain Co., Haydenville, Mass. Rundle-Spence Mfg. Co., Milwaukee, Wis. Trenton Potteries Co., Trenton, N. J. Twentieth Century Brass Wks., Belleville, 111. Watrous Co., 524 S. Racine, Chicago, 111. Wolff Mfg. Co., L., 601 Lake St., Chicago, 111. FRAMES AND WHEELS, Color Brenkert Light Projection Co., Detroit, Mich. Capitol Theatre Equipment Co., 626 10th Ave., N. Y. City, N. Y. Chicago Stage Lighting Co., 112 N. LaSalle St., Chicago, 111. Major Equipment Co., 2518 Cul lom Ave., Chicago, 111. M I'M rum, Henry, 641 6th Ave., N. Y. City, N. Y. (See Adv.) New York Calcium Light Co., 451 W. 53d St., N. Y. City, N. Y. Newton, Chas. I., 224 W. 14th St., N. Y. City, N. Y. Universal Electric Stage Lighting Co., 321 W. 50th St., IV. Y. City, N. Y. (See Adv.) FRAMES, Poster and Lobby Display Braxton Frame Co., 3 E. 12th St., N. Y. City, N. Y. Bilt Bite Mfg. Co., 225 N. Green St., Chicago, 111. (See Adv.) Consolidated Portrait & Frame Co., 225 N. Greene St., Chicago, 111. Chicago Metal Covering Co., 2833 W. Lake St., Chicago, 111. Flower City Ornamental Iron Co., 27th Ave. & 27th St., Minneapolis, Minn. Friedman, I. M., 219 W. Lake St., Chicago, 111. Illinois Moulding Co., 2411 W. 23rd St., Chicago, 111. Kettler Brass Mfg. Co., Houston, Tex. Keystone Picture Frame Co., 629 5th Ave., Pittsburgh, Pa. Markendorf, S., 159 W. 23rd St., N. Y. City, IV. Y. (See Adv.) McKenna Brass & Mfg. Co., Pittsburgh, Pa. Menger & Ring, 729 7th Ave., New York City, N. Y. National Picture Frame & Art Co., 947 61st St., Brooklyn, N. Y. Reuben Studios, 812 Prospect Ave., Cleveland, O. Stanley Frame Co., 729 Seventh Ave., N. Y. City, N. Y. (See Adv.) United States Frame & Picture Co., 46 Vesey St., N. Y. City, N. Y. FRONTS, Ornamental Metal Canton Metal Ceiling Co., 1957 Harrison Ave., Canton, O. Edwards Mfg. Co., 411-451 East 5th St., Cincinnati, O. Friedly-Voshardt Co., 735 S. Halsted St., Chicago, 111. Milwaukee Corrugating Co., 36th Ave. and Burnham St., Milwaukee, Wis. Pro Bert Sheet Metal Co., Covington, Ky. (See Adv.) Scott Roofing & Mfg. Co., 420 Culvert St., Cincinnati, Ohio. FROSTING, Lamp (See Coloring, Incandescent lamp) FURNITURE, Fibre-Reed American Chair Co., 913 N. 11th St., Sheboygan, Wis. American Purchasing Corp., 25 W. 45th St., N. Y. City, N. Y. American Reed & Willow Furniture Co., 368 Congress St., Boston, Mass. Bailie Basket Co., 82 Sudbury St., Boston, Mass. Barker Bros., 724 S. Broadway, Los Angeles, Cal. "Quality." Burdett Chair Mfg. Co., Keene, N. H. Burrowes Co., The, E. T., 70 Free St., Portland, Me. Buzzini Corp., John S., 224 E. 42nd St., N. Y. City, N. Y. Cross & Co., James H, 30 W. Lake St., Chicago, 111. Derby & Co., Inc., P., Gardner Mass. Dickerman Co., Inc., J. A., Gardner ]VTass. Dunn' Co., John A., 58 Main St., Gardner, Mass. Eastern Chair Co., Gardner, Mass. Ficks Reed Co., Cincinnati, O. Greenspan & Son, Wolf, 686 Grand St., Brooklyn, N. Y. Hartshorn, Chas. H., Gardner, IVI <\ s s Heywood Brothers & Wakefield Co., 209 Washington St., Boston, Mass. Joesting & Schilling Co., The, 379 Sibley St., St. Paul, Minn. Kelly Bros., Logan St., Gardner, Lee, Peter C, 218 E. 37th St., New York City, N. Y. Lennon Furniture Co., 153 W. 23rd St., N. Y. City, N. Y. Long Beach Reed & Willow Furniture Co., 136 E. 41st St., New York City, N. Y. Luxfibre Furniture Co., The, Waukesha, Wis. Mays Rattan Works, 3347 N. Clark St., Chicago, 111. Michigan Seating Co., Jackson, Mich. "Kaltex."