Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000363
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1()25 Page 141 LENSES, Motion Picture Camera Biiusch >& Lomb' Optical Co., 635 St. Paul St., Rochester, N. Y. (See Adv.) Bell & Howell Co., 1S01 I.arch niont Ave., Chicago, 111. Bennett, Chas. H., 224 North 13th St., Philadelphia, Pa. Bennet, Harold M., 153 W. 23rd St., N. Y. City, N. Y. Burke & James, 425 S. Wabash Ave., Chicago, 111. Fish-Schurmuii, 45 W. 45tli St., N. Y. City, N. Y. (See Adv.) Goerz Amcr. Optical Co.. 317 W. 34 St., N. Y. City, N. Y. (See Adv.) Gundlnch-Manhattan Optical Co.. 761 Clinton Ave., So. Rochester, N. Y. "Ullrnstig niat." F. — 1.9. (See Adv.) Jones and Hewitt Optical Co., 2 Gordon St., Boston, Mass. Kollmorgan Optical Co., 35 Steuben St., Brooklyn, N. Y. (See Adv.) Philadelphia Theatre Equipment Co., 1252 North Vine St., Philadelphia, Pa. (See Adv.) Projection Optics Co., 203 State St., Rochester, IV. Y. (See Adv.) Solomon & Son, 199 Worcester St., N. Y. City, N. Y. Sussfeld-Dorsch & Schmell, 153 W. 23rd St., N. Y. City, N. Y. (See Adv.) Wollensack Optical Co., 1415 Clinton Ave., Rochester, N. Y. LENSES, Photographic (See Lenses, Camera) LENSES, Projection Bausch & Lomb Optical Co., 635 St. Paul St., Rochester, N. Y. "Cinephor." (See Adv.) Bennet, Harold M., 153 W. 23rd St., New York City, N. Y. Burke & James, 240 E. Ontario St., Chicago, 111. "Voightlander," "Dallmeyer," "Ingento," "Taylor-Hobson." Electrical Products Corp., 1122 W. 16th St., Los Angeles, Cal. "Epco." Fish-Schurman, 45 W. 45th St., N. Y. City, N. Y. (See Adv.) Goerz American Optical Co., 317 E. 34th St., N. Y. City, N. Y. (See Adv.) Gundlach-Manhattan Optical Co., 761 Clinton Ave., S. Rochester, 3V. Y. "Radient." (See Adv.) Jones & Hewitt Optical Co., 2-4 Gordon Street, Boston 30, Mass. Kollmorgan Optical Corp., 35 Steuben St., Brooklyn, N. Y. "Snaplite." (See Adv.) Phila. Theatre Fquip. Co., 1252 N. Vine St., Phila., Pa. (See Adv.) Projection Apparatus Co., 41-45 Lafayette St., N. Y. City, N. Y. Projection Optics Co., 293 State St., Rochester, N. Y. "Projex." (See Adv.) Solomon & Son, L., 199 Worcester St., N. Y. City, N. Y. Sussfeld-Dorsch & Schmell, 153 W. 23rd St., N. Y. City, N. Y. (See Adv.) Spencer Lens Co., 422 Niagara St., Buffalo, N. Y. "Taylor-Hobson" — (See Burke & James. Wollensack Optical Co., 1415 Clinton Ave., Rochester, N. Y. LIBRARIES, Film American Motion Picture Co., Louisville, Ky. Jawitz Motion Picture Library, 729 7th Ave., N. Y. City, N. Y. Krippendorf-Holley Mercantile Library Bldg., Cincinnati, O. Miles, Joseph R., 130 W. 46th St., N. Y. City, N. Y. Romell Motion Picture Co., 115 East Sixth St., Cincinnati, O. Simplex Projection Studios, 22D W. 42d St., N. Y. City, N. Y. LIGHTING, Acetylene Capital Mdse. Co., 525 S. Dearborn St., Chicago, 111. "Perfecto." LIGHTING APPLIANCES Brenkert Light Projection Co., Cortland Ave., Detroit, Mich. Capitol Theatre Equipment Co., 626 10th Ave., N. Y. City, N. Y. Major Equipment Co., 2518 Cul lom Ave., Chicago, 111. Me strum, 817 Sth Ave., N. Y. City, N. Y. (See Adv.) Newton, Chas. I., 244 W. 14th St., N. Y. City, N. Y. Universal Elec. Stage Lighting Co., 321 AV. 50th St., IV. Y. City, N. Y. (See Adv.) LIGHTING, Cornice Pearlman, Victor, & Co., 75 East Aden St., Chicago, 111. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. LIGHTING PLANTS, Individual Adkins, Young & Allen, 561 W. Washington St., Chicago, 111. Allis-Chalmers Mfg. Co., Milwaukee, Wis. Cushman Motor Works, Lincoln, Neb. Matthews Eng. Co., Sandusky, O. Roberts-Hamilton Co., 413 So. Fourth St., Minneapolis, Minn. Universal Motor Co., Oshkosh, Wis. Venn Severin Machine Co., Chicago, 111. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. LIGHTING SYSTEM, Emergency (See Emergency, Lighting System) LIGHTS, Bunch and Strip American Reflector & Lighting Co., 517 W. Jackson Blvd., Chicago, 111. Bailey Reflector Co., 619 Second Ave., Pittsburgh, Pa. Brenkert Light Projection Co., Cortland Ave., Detroit, Mich. Chase-Shawmut Co., Newbury port, Mass. Capitol Theatre Equipment Co., 626 10th Ave., N. Y. City, N. Y. Display Stage Lighting Co., 314 W. 44th St., N. Y. City, N. Y. Frink, Inc., I. P., 24th St. & 10th Ave., N. Y. City, N. Y. General Electric Co., Schenectady, N. Y. Kansas City Scenic Co., N. E. Cor. 24th & Harrison Sts., Kansas City, Mo. Major Equipment Co., 2518 Cullom Ave., Chicago, 111. Menkes Electric Co., J., 853 Broadway, N. Y. City, N. Y. Newton, Chas. I., 331 W. 18th St., N. Y. City, N. Y. United Electric Mfg. Co., New Orleans, La. Universal Electric Stage Lighting Co., 321 W. 50th St., N. Y. City, N. Y. "Kliegl." (See Adv.) Welsh, J. H., 270 W. 44th St., N. Y. City, N. Y. LIGHTS, Aisle, Theatre (See Also Aislelites, Theatre) Adapt Co., 2996 E. 72nd St., Cleveland, O. Brookins Co., The, 1741 Euclid Ave., Cleveland, O. Chicago Electric Sign Co., 2219 N. Grand Ave. Chicago, 111. Kausalite Mfg. Co., 6143 Evans Ave., Chicago, 111. Major Equipment Co., 2518 Cul lom Ave., Chicago, 111. LIGHTS, Exit (See Exit Lights) LIGHTS, Exit Boxes (See Exit Boxes, theatre) LIGHTS, Flood Adapt Co., 2996 E. 72nd St., Cleveland, O. Frink, I. P., 239-10 Ave., N. Y. City, N. Y. Mestrum, Henry, 817-6th Ave., N. Y. City, N. Y. (See Adv.) Neu, O. F., 249 W. 47th St., N. Y. City, N. Y. New York Calcium Light Co., 449 W. 53d St., N. Y. City, N. Y. Sun Ray Lighting Prod. Co., 119 Lafayette St., N. Y. City, N. Y. (See Adv.) Universal Electric Stage Lighting Co., 321 W. 50th St., N. Y. City, N. Y. "Kliegl" (See Adv.) LIGHTS, Foot American Reflector & Lighting Co., 517 W. Jackson Blvd. Chicago, 111. KIMBALL ORGAN in St. Louis THEATRE St. Louis, Mo. One of many Kimball Organs in ORPHEUM CIRCUIT HOUSES The opening of this Theatre on Nov. 23rd, 1925 a Notable Event. u:._j Console of Kimball Organ in St. Louis Theatre !H!5H5ESHSE5S525S5ESES25E5E5^^ KIMBALL UNIT Organs built to order for Theatres of any size W. W. KIMBALL CO. Organ Builders 306 So. Wabash Ave., Kimball Bldg., Chicago 5&E5E5E5H52525H5E525E525E5E5KE5E^^