Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000367
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 145 A SUPER-LITE SCREEN Gives a BRILLIANT PICTURE SOFT AND CLEAR EASY ON THE EYES Brings out the picture in a wealth of detail, with DEPTH, PROPER TONES AND COLOR VALUE If you are not getting good results now, mail the attached coupon and get full details on how a SUPER-LITE will improve your projection. Hoffman, Geo. M., & Co., 557 E. Washington St., Indianapolis, Ind. International Metal Polish Co., 1601 Van Buren St., Indianapolis, Ind. Lord, F. T., Polish Co., 37 Hovey Ave., Cambridge, Mass. North America Polish Co., 1237 Superior Ave., Cleveland, O. Penn. Petroleum Co., 115 No. 2nd St., Philadelphia, Pa. Rexine Co., Sheboygan, Wis. Solshine Mfg. Co., 204 Milk St., Boston, Mass. St. Louis Surfacer & Paint Co., 26 S. Commercial St., St. Louis, Mo. Ulrich & Co., 363 E. North St., Buffalo, N. Y. MOTORS, Electric Allis-Chalmers Mfg. Co., Milwaukee, Wis. Bell & Howell Co., 1S01 Larchmont Ave., Chicago, 111. Bell Electric Motor Co., Garwood, N. J. Century Electric Co., 19th & Pine Sts., St. Louis, Mo. Chicago Cinema Equipment Co., 820 S. Tripp Ave., Chicago, 111. CrockerWheeler Co., Ampere, N. J. Diehl Mfg. Co., Elizabeth, N. J. Dilg Mfg. & Trading Co., 401 E. 163d St., N. Y. City, N. Y. "Acme" Emerson Electric Mfg. Co., St., Louis, Mo. Fidelity Electric Co., Schenectady, N. Y. General Electric Co., Schenectady, N. Y. Holtzer-Cabot Co., 125 Armory St., Boston, Mass. Kimble Electric Co., 634 N. Western Ave., Chicago, 111. Langstadt-Meyer Co., Appleton, Wis. Master Electric Co., Dayton, O. Mechanical Appliance Co., 133 Stewart St., Milwaukee, Wis. Menominee Electric Mfg. Co., Menominee, Mich. Northwestern Mfg. Co., 480 Clinton St., Milwauke, Wis. Power Co., Nicholas, 90 Gold St., N. Y. City, N. Y. Reco — See Reynolds Electric Co. Reynolds Electric Co., 2651 W. Congress St., Chicago, 111. "Reco." Robbins & Myers Co., Springfield, O. Sprague Electric Works, 527 W. 34th St., N. Y. City, N. Y. Stocker Electric & Machine Go., Detroit, Mich. Sturtevant Co., B. F., Damon St., Hyde ParK, Mass. Victor Electric Co., Jackson Blvd. & Robey St., Chicago, 111. Western Electric Co., 195 Broadway, N. Y. City, N. Y. Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) Wheeler-Green Electric Co., 2939 St. Paul St., Rochester N. Y. MUSICAL INSTRUMENTS, Automatic (See also Pianos, Automatic and Organs) Bartola Musical Instrument Co., 5 S. Wabash Ave., Chicago, 111. Coburn Organ Co., 220 N. Washtenau Ave., Chicago, 111. Deagan, Inc., J. C, 1770 Berteau Ave., Chicago, 111. Kimball, W. W., Co., 308 S. Wabash Are, Chicago, 111. (See Adv.) Leatherman, F. A., 64 N. Pryor St., Atlanta, Ga. Lyon & Healy, 57 Jackson Blvd., Chicago, 111. Marquette Piano Co., 2439 Wallace St., Chicago, 111. Marr & Colton, Warsaw N. Y. Smith Unit Organ Co. 413 W. Erie St., Chicago, 111. Wurlitzer Co., Rudolph, Cincinnati, Ohio. (See Adv.) MUSICAL INSTRUMENTS, Orchestra Aeolian Co., 29 W. 42nd St., N. Y. City, N. Y. Conn, 47th St. & Broadway, N. Y. City, N. Y. Holton & Co., Frank, Elkhorn, Wis. King-Slater Co., 126 W. 34th St., N. Y. City, N. Y. Martin Band Instrument Co., 401 Baldwin St., Elkhart, Ind. Selmer, H. & A., 117 W. 46th St N. Y. City, N. Y. Wurlitzer Co., Rudolph, Cincinnati, Ohio. (See Adv.) MUSIC STANDS, Orchestra Capitol Theatre Equip. Co., 10th Ave. Chicago Cinema Equipment Co., 820 S. Tripp St., Chicago, 111. Liberty Music Stand Co., llMiO E. 116th St., Cleveland, Ohio. (Sec Adv.) McAuth & Benninhofen, Hamilton, O. Smith, E. J., 1916 E. 116th St., Cleveland, O.. "Liberty." (See Adv.) Universal Stage Lighting Co., 321 W. 50th St., N. Y. City, N, Y. (See Adv.) NOVELTIES, Exploitation and Advertising (See also Fans, Advertising) Adams Co., S. S., Plainfield, N. J. American Lead Pencil Co., 220 5th Ave., N. Y. City, N. Y. American Rule & Block Co., Menominee, Mich. Argus Mfg. Co., 128 Honore St., Chicago, 111. Bastian Bros. Co., 233 Broadway, N. Y. City, N. Y. Bayer & Pretzfelder Co., 5 E. 17th St., N. Y. City, N. Y. Beacon Press, Inc., 318 W. 39tn St., N. Y. City, N. Y. Beers-Keller-Bowman, Inc., Norwalk, Conn. Berger Co., L. D., 58 N. 2d St., Philadelphia, Pa. Brazel Novelty Mfg. Co., 1700 Ella St., Cincinnati, O. Bruml, Henry, Co., 110 Liberty St., N. Y. City, N. Y. Cellotex Co., 220 W. 19th St., N. Y. City, N. Y. Cory & Renalls Co., 92 Niagara St., Providence, R. I. Darr Rubber Prod. Co., Sandusky, O. Dayton Felt Prod. Co., Dye Bldg., Dayton, O. Dennison Mfg. Co., Framingham, Mass. Faultless Rubber Co., Ashland, O. Gerber, M., 727 South St., Philadelphia, Pa. Grand Lake Co., Inc., 280 Madison Ave., N. Y. City, N. Y. Hahn, Ed., 358 W. Madison St., Chicago, 111. Herald Printing & Pub. Co., E. Moline, 111. Homer, Geo. E., 45 Winter St., Boston, Mass. House of Baloons, 96 Warren St., N. Y. City, N. Y. Howe, Bauman Baloon Co., 18*7 Murray St., Newark, N. J. Jackson, Henry, 141 Fulton St., N. Y. City, N. Y. (See Adv.) Jung-Kans Mfg. Co., 1390 Green Bay Ave., Milwaukee, Wis. Kraft Attractions, 1476 Broadway, N. Y. City, N. Y. Laurence Radio-Electric Co., 852 Locust St., Cincinnati, O. Lewald Co., 330 S. Franklin St., Chicago, 111. Lord & Co., C. C, Long Beach, Cal. Maple City Rubber Co., Nor walk, O. Messmore, Herbert, 1540 Bdwy., N. Y. City, N. Y. Metal Cast Products Co., 1696 Boston Rd., N. Y. City, N. Y Mink Novelty Corp., Ellicott Square Bldg., Buffalo, N. Y. Mohican Rubber Co., 250 Miller St., Ashland, Ohio. Morgan Bryan Art Studios, 110 W. 40th St., N. Y. City, N. Y. Novelty Rubber Sales Co., Akron, O. Old Glory Mfg. Co., 212 Van Buren St., Chicago, 111. Pacific Pennant & Advertising Co., 244 West New High St., Los Angeles, Cal. Peerless Mfg. Co., Norwalk, Conn. Philadelphia Badge Co., 942 Market St., Philadelphia, Pa. Read Rubber Co., 1156 Door St., Toledo, O. Robbins, I., & Son. 627 Penn Ave., Pittsburgh, Pa. Shure, N., I., Madison & Franklin Sts., Chicago, 111. Sterling Metal Novelty Mfg. Co., 174 Worth St., N. Y. City, N. Y. Seipel, Louis, 301 W. 50th St., N. Y. City, N. Y. Times Square Printing Co., 250 West 54th St., N. Y. City, N. Y. Tipp Novelty Co., Tippecanoe City, O. Toledo Calendar Co., Inc., 1415 W. Delaware Ave., Toledo, O. Van & Belle Mfg. Co., 1579 W. 1st St., Columbus, O. Victor Sparkler Co., Elkton, Md. Weshner-Davidson Agency, 117 W. 46th St., N. Y. City, N. Y. NUMBERS, Metal Alumin Goods Mfg. Co., Manitowoc, Wis. Krauss Mfg. Co., 220 W. 42nd St., N. Y. City, N. Y. Radium Dial Co., Forbes & Meyran Ave., Pittsburgh, Pa. OIL BURNING EQUIPMENT Simplex Oil Heating Corp., 30 Church Street, New York City, N. Y., and 588 Drexel Bldg., Philadelphia, Pa. ORCHESTRA LIGHTS (See Lights, Orchestra) ORCHESTRA TIONS, Mechanical American Photo Player Co., 1560 Bway., N. Y. City, N. Y. Bartola Musical Instrument Co., 5 S. Wabash Ave., Chicago, 111. Hope-Jones — (See Wurlitzer Co. Lyon & Healy, 57-89 Jackson Blvd., Chicago, 111. "Empress." Marquette Piano Co., 2421 Wallace St., Chicago, 111. Smith-Unit Organ Co., Erie St., Chicago, 111. Wurlitzer Co., Rudolph, 121 E. Fourth St., Cincinnati, Ohio. "Hope-Jones." (See Adv.) ORGAN HEATERS (See Heaters, Organ) ORGAN PLAYING, Instructions in Vermond Knous, Allentotvn, Pa. (See Adv.) Heat Your Pipe Organ And Eliminate Pipe Organ Troubles Organ trouble from cold weather or dampness can be easily prevented by installing Evenheeters. Your pipe organ represents a tremendous investment. Good business demands that it be kept in best operating condition and protected against deterioration. Cold weather and dampness are the two big sources of organ trouble. Evenheeters are the only equipment approved by the fire Underwriters and recommended by organ builders and architects for organ protection. Evenheeters are entirely electric and automatic, absolutely noiseless, simply and ruggedly constructed. They are reasonably priced and your own electrician can install them. Write us at once stating voltage, kind of current, dimensions of each chamber and what outside or exposed walls. Cramblet Engineering Corp. 177 Fifth Street MILWAUKEE, WIS.