Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000369
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 147 PENCILS, Slide American Lead Pencil Co., 220 Fifth Ave., N. Y. City, N. Y. Blaisdell Pencil Co., Philadelphia, Pn. (See Adv.) PERFORATORS, Film Cummins Co., B. F., Ravenswood Station, Chicago, 111. Duplex Motion Picture Industries, Inc., cor. Sherman St. and Harris Ave., Long; Island City, N. Y. (See Adv.) PHOTOGRAPHS, Colored Kalmus, Comstock and Westcott, 110 Brookline Ave., Boston, Mass. AND POR PHOTOS TRAITS (For Lobby Display) Artfilm Studios, Inc., 1212 Ontario St., Cleveland, O. Barbeau, Frank, Oswego, N. Y. Garraway Photo Sales Co., Rutherford, N. J. Kassel Studios, 220 W. 42d St., N. Y. City, N. Y. Kleine Poster Co., 1423 Vine St., Philadelphia, Pa. Kraus Mfg. Co., 220 W. 42nd St., N. Y. City, N. Y. Mnrbendorfi, S., 159 W. 23d. St., N. Y. City, N. Y. (See Adv.) McChristie, W. E., Co., 235 W. Court St., Cincinnati, O. Photo Roto, Inc., 106 First Ave., N. Y. City, N. Y. Reliance Reproduction Co., 340 W. 42d St., N. Y. City, N. Y. Reuben Studios, 812 Prospect Ave., Cleveland, O. Russill Studios, 726 8th Ave., N. Y. City, N. Y. Story Scenic Co., O. L., 21 Tufts St., Somerville Sta., Boston, Mass. PIANOS, Automatic Berry-Wood Piano Player Co., Inc., 973 Market St., San Francisco, Cal. Chickering Bros., Chicago, 111. Doll Co., Jacob, 118 Cypress Ave., N. Y. City, N. Y. Kimball Co., \V. \V., 300 S. Wabash Ave., Chicago, 111. (See Adv.) Link Piano Co., Binghamton, N. Y. Lyon & Healy, 57-89 Jackson Blvd., Chicago, 111. "Empress." Marquette Piano Co., 1608 Canal St., Chicago, 111. Mason & Hamlin, 313 Fifth Ave., N. Y. City, N. Y. Operators Piano Co., 16 S. Peoria St., Chicago, 111. ' Coinola." Ricca & Son, 99 Southern Blvd., N. Y. City, N. Y. Seeburg Piano Co., J. P., 419 W. Erie St., Chicago, 111. Wurlitzer Co., Rudolph, 121 E. Fourth St., Cincinnati, O. (See Adv.) Operators Piano Co., Clayborn and Osgood Sts., Chicago, 111. PIPES, Organ Meyer & Sons, Jerome D., 125 Austin St., Milwaukee, Wis. PLASTERING, Architectural Architectural Plastering Co., 624 First Ave.. N. Y. City, N.Y. POLISHERS, Metal (See Metal Polish) POPPERS, Pop Corn Bothelomew Co., 1300 Heights St., Peoria, 111. Cretors and Co., 22nd and Jefferson St., Chicago, 111. Dunbar Co., 2652 West Lake St., Chicago, 111. POSTERS Berkshire Poster Co., 136 W. 52d St., N. Y. City, N. Y. Epstein, Phil, 209 W. 48th St., N. Y. City, N. Y. Erie Lithograph & Printing Co., 10 W. 4th St., Erie, Pa. Exhibitors Supply & Sign Exchange, 1000 Forbes St., Pittsburgh, Pa. McKenna Bros., Brass Co., . Pittsburgh, Pa. . Peoples Printing Co., 118 So. Howard St., Baltimore, Md. Philadelphia Show Print Co., 31 No. 2nd St., Philadelphia, Pa. Postograph Co., 1270 Ontario St., Cleveland, O. Sampliner Co., 1600 Broadway, N. Y. City, N. Y. POWER PLANTS, Electric Adkins, Young & Allen, 561 W. Washington St., Chicago, 111. Continental Electric Co., 1496 Church St., N. Y. City, N. Y. Kohler of Kohler, Kohler, Wis. Langstadt-Meyer Co., 735 Washington, Appleton, Wis. Matthews Eng. Co., Sandusky, Universal Motor Co., Oshkosh, Wis. "Universal." POWER PLANTS, Studio E -J. Electric Installation Co., '221 W. 33d St., N. Y. City, N. Y. PRESS BOOKS Beacon Press, Inc., 318 West 39th St., N. Y. City, N. Y. Circle Press, Inc., 238 W. 53rd St., N. Y. City, N. Y. Kleeblatt, O. S., 253 W. 52nd St., N. Y. City, N. Y. Times Square Printing Co., z50 West 54th St., N. Y. City, N. Y. Tanney Printing & Publishing Co., American Theatre Bldg., 42nd St., bet. 7th & 8th Aves., N. Y. City, N. Y. PRINTERS, Automatic Duplex Motion Picture Industries, Sherman St. and Harris Ave., Long Island City, N. Y. (See Adv.) PRINTERS, Film Consolidated Laboratories, 729 7th Ave., N. Y. City, N. Y. Craftsman Film Lab., 729-7th Ave., N. Y. City, N. Y. Cromlow Film Lab., 220 W <x2 St., N. Y. City, N. Y. Duplex M. P. Industries, Inc., Sherman St. & Harris Ave., Long Island City. PT. Y. (See Adv.) Empire Lab., 723-7th Ave., N. Y. City, N. Y. National Evans Film, 1476 Broadway, N. Y. City, N. Z. Rothacker Film Co., 1339 ui versey Blvd., Chicago, 111. PRINTERS, Theatre Beacon Press, 318 W. 39 St., N. Y. City, N. Y. Exhibitors Press, 203 W. 49 St., N. Y. City, N. Y. Filmack Co., 730 Wabash Ave., Chicago, 111. (See Adv.) Jordan Show Print, 229 Institute PL, Chicago, 111. Kleeblatt, Irwin S., 253 W. 52 St., N. Y. City, N. Y. National Poster & Printing Co., 506 So. Wabash Ave., Chicago, 111. (See Adv.) Quality Print Shop. 1208 No. Vine St., Philadelphia, Pa. Read Taylor Co., Lombard & South Sts., Baltimore, Md. Times Square Printing Co., 250 W. 54 St., N. Y. City, N. Y. PRINTING, Theatre (Programs, Window Cards, Heralds, Throwaways). Alles Printing Co., 224 E. 4th St., Los Angeles, Cal. Berkshire Poster Co.. 136 W. 52d St., N. Y. City, N. Y. Chronicle Printing Co., Logansport, Ind. Cole Pub. Co.. Cleveland, O. Donaldson Lithograph Co., Newport. Ky. Fil-^ick Co.. 738 Wabash Ave., Chicago, 111. (See Adv.) Green, P. A.. 52 Rumford Ave., Waltham. Mass. Hennegan Co., The, Cincinnati, O. Jordan Show Print, 229 Institute Place, Chicago, 111. Keystone Press, 19th & Wyandotte Sts. Kansas City, Mo. Liberty Show Print, Pittsburgh, Pa. Nat'l. Poster & Printi>« Co., K06 S. Wabash Ave., Chicago, 111. (See Adv.) Is A Good Screen Worth 1% of Your Investment? In other words — do your patrons come to your theater to see a picture well presented or to look at the architectural beauty of your house? You have spent thousands of dollars on the decorations. You have the frosting — now how about the cake? You either have a good screen or a bad one and the GOOD screens are DA-LITE. HERE ARE THE COMMON SENSE REASONS WHY DA-LITE SCREENS have an especially prepared highly reflective surface that cannot be duplicated. Our own secret process of manufacturing guards against it. DA-LITE Surface is put on to stay on. It is almost scratch proof and resists scaling, flaking and tarnishing. 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