Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000370
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 148 Exhibitors Trade Review GLO-LETR Interior Electric Signs FOR ALL DIRECTORIAL PURPOSES JUST ONE OF THE MANY STYLES. ASK FOR CATALOGUE "X" SEE BELOW REPRODUCTION OF ACTUAL INSTALLATION. Standard Sign for Aisles DON'T FORGET T & T Changeable Signs Should be used in making your announcements They are shown in our Catalogue "X" Mezzanine Floor McVickers (Chicago) Two of the twenty signs in this theatre. Correspondence Invited SOLD BY The Tablet & Ticket Co. 1015 WEST ADAMS STREET CHICAGO 35 West 45th Street NEW YORK 407 Sansome Street SAN FRANCISCO Penn Paster Co., 224 No. 13 St., Philadelphia, Pa. Quigley Lithograph Co., Kansas City, Mo. , , Rialto Printing Co., Philadelphia, Pa. Savoy Printing & Pub. Co., 729 7th Ave., N. Y. City, N. Y. Tanney Printing & Publishing Co., American Theatre Bldg., 42nd St., bet. 7th & 8th Aves., N. Y. City, N. Y. Waters-Barnhart Printing Co., 414 So. 13th St., Omaha, Neb. PROGRAM CLOCKS Pettes and Randall Co., 150 Nassau St., N. Y. City, N. Y. Standard Slide Co., 209 W. 48th St., N. Y. City, N. Y. PROGRAM COVERS Hennegan Co., The, 311-321 Genesee, Cincinnati, O. Nat'l Poster & Printing Co., 500 S. Wabash Ave., Chicago, m. (See Adv.) Star Program Co., 201 W. 49th St., N. Y. City, N. Y. PROGRAM PRINTES Cahill-Igoe, 119 W. Harrison St., Chicago, 111. Erie Lithographing Co., 8th & Perry Sts., Erie, Pa. Exhibitors' Program Co., 1006 Forbes St., Pittsburgh. Pa. Hennegan & Co., 1311 Genesee St., Cincinnati, O. Krauss Mfg. Co., 220 W. 42d St., N. Y. City, N. Y. Nat'L Poster & Printing Co., 500 S. Wabash Ave., Chicago, 111. (See Adv.) Reeland, 727 Seventh Ave., N. Y. City, N. Y. Star Program Co., 201 W. 49th St., N. Y. City, N. Y. Tanney Printing & Publishing Co., American Theatre Bldg., 42nd St., bet. 7th & 8th Aves., N. Y. City, N. Y. Theatro Program Co., Journal Bldg., Detroit, Mich. Water Color Co.. 450 Fourth Ave., N. Y. City, N. Y. POJECTORS, Advertising American Moto-Sign Co., 218 Post Sq., Cincinnati, Ohio. Lube M. P. & Phonography Co., 1G0O Bway., N. Y. City, N. Y. (See Adv.) Perfection Slide & Picture Corp., 79 5th Ave., N. Y. City, N. Y. Standard Slide Corp., 211 W. 48th St., N. Y. City, N. Y. (See Adv.) PROJECTORS, Portable Acme M. P. Projecting Co., 1134 W. Austin Ave., Chicago, 111. Advoscope Co., The, 305 Pine St., Portland, Ore. American Projecting Co., 6225 Broadway, Chicago, 111. Atlas Educational Film Co., 63 E. Adams St., Chicago, 111. Bass Camera Co., 109 N. Dearborn St., Chicago, 111. Bell & Howell Co., 1801 Larchmont Ave., Chicago, 111. Bray Screen Products, 130 W. 46th St., N. Y, City. N. Y. Buffalo Projector & Film Corp., Niagara Life Bldg., Buffalo, N. Y. Capitol Machine Co., 100 W. 42nd St., N. Y. City, N. Y. (See Adv.) Cosmograph Co., Morehead, Ky. DeVry Corp., 1111 Center St., Chicago, 111. Drophead Projector, .The, Fon Du-Lac, Wis. Duplex M. P. Industries, Inc., Sherman St. & Harris Ave., Long Island City, N. Y. (See Adv.) Gennert, G., 24 E. 13th St., N. Y. City, N. Y. Herbert & Huesgen, 18 E. 42nd St., N. Y. City, N. Y. Hohmes Portable Projector Co., Chicago, 111. Levenham Corp., Grand Central Terminal, N. Y. City, N. Y. Pathescope Co., Aeolian Bldg., N. Y. City, N. Y. Safety Projector & Film Co., Duluth, Minn. Van Dyke Hill Co., 16 E. 43rd St., N. Y. City, N. Y. Victor Animatograph Co., Davenport, la. PROJECTORS, Semi-Professional Bell & Howell Co., 1801 Larchmont Ave., Chicago, 111. Safety Projector & Film Corp., Duluth, Minn. PROJECTORS, Standard Band Projector, Newark, N. J. Enterprise Optical Mfg. Co., 564 W. Randolph St., Chicago, 111. Helos Machine Co., Auditorium Tower, Chicago, 111. Herbert & Huesgen, 18 E. 42nd St., N. Y. City, N. Y. "Erne mann." Paramount Mfg. Co., Dept. ER, 18 Benford St., Boston, Mass. Power Co., Nicholas, 90 Gold St., N. Y. City, N. Y. "Powers Cameragraph." (See Adv.) Powers— (See Power Co., Nicholas. Precision Machine Co., Inc., 319 E. 34th St., N. Y. City, N. Y. "Simplex." (See Adv.) Simplex — See Precision Machine Co. Superior Projector Co., Cosackie, N. Y. PUBLICATIONS, Picture Trade Motion Exhibitors Daily Review, 45 W. 45th St., N. Y. C. Exhibitors Trade Review, 45 W. 45th St., N. Y. City, N. Y. Exhibitors' Herald, 203 S. Dearborn St., Chicago, 111. Film Daily, 17 W. 44th St., N. Y. City, N. Y. Motion Picture News, 729 Seventh Ave., N. Y. City, N. Y. Motion Pictures Today, 140 W. 42nd St., N. Y. City, N. Y. Moving Picture World, 516 5th Ave., N. Y. City, N. Y. PUBLICATIONS, Projection Cinema Handbook, Scientific American, Woolworth Bldg., N. Y. City, N. Y. Falk Publishing Co., Inc., Dept. 625, 145 W. 36th St., "M. P. Projection." Hallberg, J. H, 25 W. 45th St., N. Y. City, N. Y. Richardson's Handbook, F. H., 516 Fifth Ave., N. Y. City, N. Y. PUBLISHERS Crossett & Dunlap, 1140 Broadway, N. Y. City, N. Y. PUNCHERS, Ticket Kautz & Co., 2633 W. Lake St., Chicago, 111. Lock Stub Check Co., 3 Bush Terminal, Brooklyn, N.Y. McGill Metal Products Co., 1640 Walnut St., Chicago, 111. Meyer & Wenthe, 143 N. Dearborn St., Chicago, 111. Moss, Samuel H, 36 E. 23rd St., N. Y. City, N. Y. PURIFIERS, Mechanical Air American Blower Co., Detroit, Mich. American Chemical Co., 113 North 9th St., Lebanon, Pa. "Deo-Gem." Goldburg Ozeon Machine Co., Fort Wayne Ave., Indianapolis, Ind. Westinghouse .Electric & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) RACKS, Film Duplex M. P. Industries, Inc., Sherman St. & Harris Ave., Long Island City, N. Y. Pacific Tank & Pipe Co., Equitable Bank Bldg., Los Angeles, Cal. RACKS, Ticket Ansell Ticket Co., 730 N. Franklin St., Chicago, 111. RADIATORS American Radiator Co., 40 W. 40th St., N.Y.C. i RADIO OUTFITS, Theatre Betts & Betts, 646 W. 43rd St., N. Y. City, N. Y. Howells Cine Equipment Co., Inc., 740 7th Ave., N. Y. City, N. Y. (See Adv.) Lyradian Sales Co., Mishawaka, Ind. "Lyradian." Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. RAILS, Brass Baldwin Brass Works, 411 S. Clinton St., Chicago, 111. Buffalo Wire Works Co., 320 Terrace, Buffalo, N. Y. Dearborn Brass Co., Cedar Rapids, Iowa. Dow Co., The, 201 N. Buchanan St., Louisville, Ky. Fiske Iron Works, J. W., 56 Park PL, N. Y. City, N. Flour City Ornamental Iron Co., 27th Ave. & 27th St., Minneapolis, Minn. Gilbert & Sons Brass Foundrv Co., A., 4015 Forest Park Blvd., St. Louis, Mo. Howell-Melville Co., 1223 Sprmg St., Philadelphia, Pa. Humphrey Co., D. C. 909 Filosrt St., Philadelphia, Pa. Ketler Brass Mfg. Co., Houston, Tex. McKenna Brass Co., Pittsburgh, Pa. Michaels Art Bronze Co., 230 Scott St., Covington, Ky. Midland Metal Co., 1427 Catherine St., Philadelphia, Pa. Pittsburgh Brass Mfg. Co., 32d St. & Penn Ave., Pittsburgh, Pa. Reinhardt Mfg. Co., E. G„ 326 East 2nd St., Cincinnati, O. (See Adv.) Standard Iron & Wire Works, Chattanooga, Tenn. Taylor & Dean, Fenn Ave. & 25th St., Pittsburgh, Pa. Western Brass Mfg. Works, 2007 Marshall Blvd., Chicago, 111. REAL ESTATE Cross and Brown Co., 18 East 41st St., N. Y. City, N. Y. Lewis Business & Real Estate Exch., Mutual Life Bldg., Buffalo, N. Y. Wm. J. Smith, 1457 B'way, N. Y. City, N. Y. REELS, Film, Shipping and Projection Ajax Film Accessories Co., SO Church St., N. Y. City, N. Y. American Can Co., N. Y. City, N. Y. Bell & Howell Co., 1803 Larchmont Ave., Chicago, 111. "B H." Duplex M. P. Industries Inc., Sherman St. & Harris Ave., Long Island City, N. Y. (See Adv.) Elkhart Brass Mfg. Co., Elkhart, Ind. Fulton Co., E. E„ 3208 Carrol Ave., Chicago, III. "Fulco." (See Adv.) Geometric Stamping Co., 22i E. 131st St., Cleveland, O. Globe Machine & Stamping Co., 1250 W. 76th St., Cleveland, O. "Globe." Goldberg Bros., 1431 Lawrence St., Denver, Col. Indestructible Metal Products Co., 521-25 W. 45th St., N. Y. City, N. Y. Lang Mfg. Works, Olean, N. Y. Mossberg, Frank Co., Attleboro, IMass Neu, o'. F., 249 W. 47th St., N. Y. City, N. Y. Niess-Waner Co., Blackstone Bldg., Pittsburgh, Pa. Perfection Reel & Can Co., 807 W. Lake St., Chicago, 111. Rush Ent., 66, Greenville, S. C. Sharlow Bros. Co., 442 W. 42nd St., N. Y. City, N. Y. Tavlor-Shantz Co., N. St. Faul St., Rochester, N. Y. Universal Electric Welding Co., 132 W. 4 2d St., N. Y. City, N. Y. "Lachmann Wire Reels." Whitehurst Co., R. W., Norfolk, Va. Wirt & Knox Mfg. Co.. 23rd & York, Philadelphia, Pa. REFLECTORS, Light Frink, I. P., 24th St. & 10th Ave., N. Y. City, N. Y. National X-Ray Reflector Co., Chicago, 111.