Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000371
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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ecember 26, 1925 Page 149 Suit Case Type with Rear Projector, Daylight Screen Light weight portable and does not require an operator; can easily be transported and set up anywhere Capitol-Claremont Laboratories, Inc., 601 Transportation Bldg., Washington, D. C, District of Columbia, Maryland & Virginia. James B. Buchanan, P. O. Box 435, Atlanta, Ga. Alabama, Georgia, Florida, South & North Carolina. F & N Co., 28 Piedmont Street, Boston, Mass. New England States. Capitol Machine & Film Co., 109 W. 18th Street, Kansas City, Mo. Kansas & Missouri. Motion Picture Machines Co., 607 Neville Street, Pittsburgh, Pa. Northern New York & Western Pennsylvania. The Sly Fox Film Co., 627 First Ave., Minneapolis, Minn. Minnesota, Wisconsin, South & North Dakota. Capitol Projector & Film Co., 133 W. Washington Street, Chicago, 111. Illinois, Indiana & Michigan. Newspaper Film Corporation, Room 1105, 100 East 42nd Street, New York City. Eastern Pennsylvania, Delaware & New Jersey. Pathescope Co. of Canada, Ltd., 156 King Street, West, Toronto, Canada. Leavitt Cine Picture Co., 3150 Wilshire Blvd., Los Angeles, Calif. Will sell your vacant seats by showing continuously your coming and current films in your lobby. SPECIAL TRAILER FILMS for CAPITOL PROJECTORS on 16 m/ m non-flammable stock can be procured from National Screen Service, 130 West 46th Street, New York City. Four outstanding features of the Capitol Daylight Projector 1. Can be displayed in your lobby either day or night with equal success. 2. Gives continuous automatic projection without any attention whatsoever. 3. Capitol Projectors use 16 mm. films (reduced from any standard negative) , have a special perforation and are made only on non-flammable film, which is free from insurance restrictions and does not require a fireproof booth. 4. Made in both light portable and in cabinet styles. CAPITOL >^ MACHINE CO., 100 E. 42nd Streets, ^ New York City. Please advise how I can make the Capitol Self-Operating «■ — Continuous Motion Picture Projec, — tor increase my receipts. Also explain your TRAILER SERVICE. Broadcast Your Current and Coming A ttr actions with The Capitol Self-Operating Continuous Motion Picture Projector Theatre Town State