Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000372
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 150 Exhibitors Trade Review (patented) JUST WHAT YOU HAVE BEEN LOOKING FOR! A high grade interchangeable letter feature sign made expressly for the Motion Picture Exhibitors. We know your needs and have developed this standardized sign to meet your every requirement. The cost is surprisingly low. Send for illustrated folder with detailed description and prices. Are you interested in Marquise, Flashing Signs, Spectacular Displays, Roof Electrics? Write Philadelphia Sign Co. 338-40 N. Randolph St. PHILADELPHIA, PA. PAINT YOUR OWN ELECTRIC SIGN THIS •SPACE "DE LUXE" Interchangeable FLASH SIGN (Flashes on and off) AN IDEAL DISPLAY SIGN FOR YOUR DAILY PROGRAM The most practical, most effective and lowest priced display of its kind on the market. Can be placed on the stage, in the lobby, over the ticket booth or in stores around your neighborhood. The sign inserts are to be painted on transparent paper by your sign man. This paper is obtainable in six different colors. The patented mahogany frame in front of the sign box, which is 15 inches wide and 24 inches high, and consists of two frames hinged and grooved together, grips the inserted paper and tightens it stiff as a drumhead. An ideal publicity medium that is being used extensively by Chicago Exhibitors. Ascher Bros, have several for each one of their 15 theatres. Price $10.00 F.O.B. Chicago In lots of 6 — $8.50 ea. 100 Sheets Transparent paper in assorted colors, $2.50. Mail check with order or shipment is sent C. O. D. Can be returned after five days tryout if not satisfactory. DE LUXE 833 W. Washington St. STUDIOS CHICAGO, ILL. Pittsburgh Reflector & 111. Co, 3d Ave. & Ross St., Pittsburgh, Pa. Sunlight Reflector Co., 226 Pacific St., Brooklyn, N. Y. Wheeler-Green Electric Co., 29-39 St. Paul St., Rochester, N. Y. REFLECTORS, Sign and Bulletin Frink, Inc., I. P., 24th St. and iOth Ave., N. Y. City, N. Y. National X-Ray Reflector Co., Chicago, 111. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. REGULATORS, Temperature Beers Bros. Thermostae Co., 20 Elm St., Rochester, N. Y. Simplex Heating Specialty Co., Lynchburg, Va. Taylor Instrument Co., 95 Ames St., Rochester, N. Y. RESEATING SERVICE American Seating Co., Jackson Blvd., Chicago, 111. (See Adv.) Heywood Wakefield Co., Boston, Mass. Stafford Mfg. Co., 218 S. Wabash Ave., Chicago, III. (See Adv.) RHEOSTATS Bell & Howell Co., 1803 Larchmont Ave., Chicago, 111. Brenkert Light Projection Co., Detroit, Mich. Bundy Electric Co., Leonard, 433 Champlain Ave., Cleveland, O. Cutler-Hammer Mfg. Co., Milwaukee, Wis. "Simplicity." (See Adv.) Duplex Machine Co., 316 75th St., Brooklyn, N. Y. General Electric Co., Schenectady, N. Y. Hoffman & Sons, N. Y. City, N. Y. Leonard Electric Mfg. Co., 3907 Perkins Ave., Cleveland, O. Mestrum, Henry, 817 6th Ave., N. Y. City, N. Y. (See Adv.) Newton, Chas. I., 331 W. 18th St., N. Y. City, N. Y. Nicholas Power Co., 90 Gold St., N. Y. City, N. Y. (See Adv.) Universal Electric Stage Lighting Co., 321 W. 50th St., N. Y. City, N. Y. "Kliegl." (See Adv.) Ward Leonard Electric Co., Mt. Vernon. N. Y. Wheeler-Green Electric Co., 29-39 St. Paul St., Rochester, N. Y. REWINDERS, Film Automatic Film Rewinder, Har risburg, Pa. Bell & Howell Co., 1803 Larch mont Ave., Chicago, 111. Chicago Cinema Equipment Co., 820 Tripp Ave., Chicago, Til. Duplex Machine Co., 316 75th St., Brooklyn, N. Y. Duplex M. P. Industries, Inc., Cor. Sherman St., & Harris Ave., Long Island City, N. Y. (See Adv.) Electrical Prods. Corp., 1122 W. 16th St., Los Angeles, Ca1 Emory Co., R. J. Sherman Avi, & Runvon St., Newark, N. J. Feaster Mfg. Co., 16 W. 46th St., N. Y. City. N. Y. Lang Mfg. Works, Olean. N. Y. Power Co., Nicholas, 99 Gold St., N. Y. City, N. Y. "Power." Williams, Brown & Earle. Inc., 918 Crestnut St., Philadelphia, Pa. REWINDERS, Hand Duplex M. P. Industries. Inc., Cor. Sherman St. & Harris Ave., Long Island City, N. Y. (See Adv.) REWINDERS, Power Duplex M. P. Industries, Inc., Cor. Sherman St. & Harris Ave., Long Island City, IV. Y. (See Adv.) REWINDS, NON Feaster Mfg. Co., 16 W. 46th St., N. Y. City, N. Y. Worman Theatre Supply Co.„ Alhambra Bldg., Ogden, Utah "Worman." ROOFING, Metal Edwards Mfg. Co., 411-451 East Fifth St., Cincinnati, O. (Rope Rails) Moeschl-Edwards Mfg. Co.,. Covington, Ky. (See Adv.) Pro-Bert Sheet Metal Wks., Covington, Ky. (See Adv.) SAFES American Film-Safe Corp., Baltimore, Md., (See Adv.) Carey Safe Co., 1200 Ni; gara St., Buffalo, N. Y. SAFES, Film American Film Safe Corp , 180OWashington Blvd., Balti more, Md. (See Adv.) Art Metal Co., Jamestow i, N. Y. Fulton Co., E. E., S208 Cai roll Ave., Chicago, 111. (See A Iv.> Hall-Marvin Co., 393 Broad /ay, N. Y. City, NT. Y. Hall Safe Co.. 388 Broadway,. N. Y. City, is. Y. Herring-Hall-Marvin Safe Co., 400 Broadway, N. Y. City, N. f_ York Safe & Lock Co., 5". Maiden Lane, N. V. City, N. Y. SAFETY DEVICES, Projector Fire Eastern Theatre Equipment Corp., Winchester St., Boston,. Mass. "Coda." Film Protector Corp., 811 Prospect Ave., Cleveland, O. Fyre-Gard Mfg. Co., Fox Theatre Bldg., Aurora, 111. "FyreGard." Hulett, E. W., 3119 Argyle St.* Chicago, 111. New Ulmer Circuit Breaker Co., 434 E. Market St., Louisville* Ky. Pagenhardt, L. C, Westernport,. Md. Protectall Co., The, Dallas.Tex... Chicago, 111. "Protectall." SANITARY DEVICES (See Machines Automatic Sanitary Device) SAVERS, Carbon Best Devices Co., 1514 Prospect Ave., Cleveland, O. (See Adi.) National Carbon Co., Cleveland,. O. Projection Apparatus Co., 41— 45 Lafayette St., N. Y. Ci(y,. .\. Y. (See Adv.) Electrical Prods. Corp., 1122 W.. 16th St., Los Angeles, Cal. Fulco Super — See Fulton, E. E^ Fulton Co., E. E., 3208 Carroll: Ave., Chicago, 111. "Fulco Super." (See Adv.) SCENERY, Stage Acme Scenic Artists' Studios,. 36 W. Randolph St., Chicago,. 111. Armbruster, M. & Sons, 249 S_ Front St., Columbus, O Atlanta Scenic Co., Atlanta,. Ga. Baker & Lockwood Mfg. Co._ Kansas City Mo. Beaumont Velvet Scenery Studios, J. H., 225 W. 46th St.,. N. Y. City, N. Y. Beck & Sons Co., The, Wm._ Cm oinn iti, O. Bradley Studios, Wm., 318 W.. 43d St.. N. Y. City, N. Y. Camph, Wm., 1540 Broadway. N. Y. City, N. Y Carson Scenic Studios, Root. P.,. 1507 Clarke St., Chicago, 111*. (See Adv.) Dramart Studios, 4fith St., N. Y. City, N. Y. Davis, Geo., Scenic Studio, Arch St. Theatre, Philadelphia, Pa.. De Berri Scenic Co., 922 W.. Monroe St., Chicago, 111. Enkeboll Art Co., 5305 N. 27th. St., Omaha, Neb. Erwin & Spark Scenic Studios,. 432 N. 3d St., Philadelphia, Pa. Excelsior Studios & TheatreSupply Co., 816 W. Vine St., Kalamazoo, Mich. Fabric Studios, 177 N. State St.,. Chicago. 111. Fetters & Fisher, 432 N. 3rd St.,. Philadelphia, Pa. Fredericks Scenic Studio, 643". W. 42d St., N. Y. City, N. Y. Glover. Susan Stubbs, 66 E. 22ndi St., Chicago, 111. "Calkins Studios."