Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000373
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 26, 1925 Page 151 Humphreys Co., D. C, 909 Filbert St., Philadelphia, Pa. Irwin & Sparks Scenic Studio, 432 N. Third St., Philadelphia, Pa. Jov & Cannon Scenic Co., 378 Wabash St., St. Paul, Minn. King Scenic Studios, 311 So. Hanwood St., Dallas, Tex. Kiilui, Theodore, 155 W. 29th St.. IV. Y. City, N. Y. (See Adv.) Kulin Studios, Louis, 291 Sth Ave.. N. Y. City, N. Y. (See Adv.) Kansas City Scenic Co., N. E. cor. 24th & Harrison Sts., Kansas City, Mo. La Touche, J. B., Clearfield, la. Lash Studios, Lee, Longacre Bldg., N. Y. City, N. Y. Law Scenic Studios, 502 W. 38 St., N. Y. City, N. Y. McDonald, T. B., W. 30th St., N. Y. City, N. Y. McHugh & Son, Jos. P., 9 W. 4 2d St., N. Y. City, N. Y. Manhattan Scenic Studios, 324 W. 35th St., N. Y. City, N. Y. Murray Hill Scenic Studios, 488 6th Ave., N. Y. City, N. Y. New York Studios, 328 W. 29th St., N. Y. City, N. Y. Novelty Scenic Studios, 220 West 46th St., N. Y. City, N. Y. Beising & Co., Theo., 625 B. 15th St., N. Y. City, N. Y. Bothe & Teichner, Irving Place Theatre, N. Y. City, N. Y. Schells Scenic Studio, 581 S. High St., Columbus, O. (See Adv.) Servas, Jno. A., Bochester, N. Y. Sheck & Co., D., Metropolitan Theatre, Cleveland, O. Star Scenic Studio, Inc., Omaha, Neb. Story Scenic Co., O. L., 21 Tufts St., Somerville Sta., Boston, Mass. Sussman & Landis Co., 416 So. Kedive Ave., Chicago, 111. Tiffin Studio, Tiffin, O. Turner, Allan J., 266 W. 41st St., N. Y. City, N. Y. Twin City Scenic Co., 2819 Nicolet Ave., Minneapolis, Minn. United Scenic Studio, 30 W. Lake St., Chicago, 111. (See Adv.) Unique Papier Mache Co., 331 W. 44th St., N. Y. City, N. Y. Universal Scenic Artist Studios, 90 N. State St., Chicago, 111. Wenger, John, 939 8th Ave., N. Y. City, N. Y. Werbe Scenic Studio, 1713 Central Ave., Kansas City, Kan. Young Bros., 536 W. 29th St., N. Y. City, N. Y. SCREENS, Motion Picture Acme Screen Co., New Washington O. "Crystal Bead" — See Jacobson Mfg. Co. Da-Lite Scenic Co., 922 W. Monroe St., Chicago, 111. "Dalite." (See Adv.) DeBerri Scenic Co., 922 W. Monroe St., Chicago, 111. (See Adv.) Enkenboll Art Co., 5305 N. 27 St., Omaha, Neb. Gardiner L. G., 1031 W. Goodale St., Columbus, O. Gold King Screen Co., Altus, Okla. "Haftone" — See Baven Screen Co. Hettwick Mfg. Co., Toledo, O. Jacobson Mfg. Co., 3718 Woodland Ave., Cleveland, O. Kansas City Scenic Co., 24th & Patterson Sts., Kansas City, Mo. Ludcke Screen Co., 150 Minn. Ave., St. Peter, Minn. Minusa Cine Screen Co., Bo mont & Morgan Sts., St. Louis, Mo. Mirror Screen Co., Shelbyville, Ind. National Screen Co., 1549 E. 21st St., Cleveland, O. Premier Screen Co., P. O. Box 861, Boanoke, Va. "Premier." "Badia-Beat" — See B a d i a n t Screen & Dec. Co. Badiant Snreen & Dec. Co., Finance Bldg., Cleveland, O. Baven Screen Co., 1476 Bway., N. Y. City, N. Y. "Haftone." Bembusch Screen Co., Shelbyville, Ind. Storey Scenic Co., 21 Tuft St., Boston, Mass. Sunlite Screen Co., 257 Canal St., N. Y. City, JV. Y. (See Adv.) Walker Screen Co., 259 Canal St., N. Y. City, N. Y. (See Adv.) Wertsner & Sons, C. S., 221 No. 13th St., Philadelphia, Pa. "Superlite." (See Adv.) SCRUBBING MACHINES, Floor (See Floor Scrubbing Machines) SEATING (See Chairs, Theatre) SEATING ENGINEERS American Seating Co., Jaekson Blvd., Chicago, 111. (See Adv.) Heywood Bros., & Wakefield, Chicago, 111. SEAT INDICATORS, Vacant Better Service Film Co., Inc., 551 Salina St., Syracuse, N. Y. Guerin Theatre Seating System, Inc., New Hibernia Bldg., New Orleans, La. SEATS, Outdoor Theatre American Seating Co., 14 E. Jackson Blvd., Chicago, 111. (See Adv.) Architectural Decorating Co., Chicago, 111. Flynn & Emrich Co., 305 N. Halliday St., Baltimore, Mo. Heywood-Wakefield Co., 209 Washington St., Boston, 9, Mass. Stafford Mfg. Co., E. H., W. Adams St., Chicago, 111. (See Adv.) SHADES, Arc Lamp Gill & Co., E. York & Thompson Sts., Philadelphia, Pa. Boyal Enameling & Mfg. Co., 326 W. Madison St., Chicago, 111. Vogel & Bros., Wm., 37 South Ninth St., Brooklyn, N. Y. Wheeler-Green Electric Co., 2939 St. Paul St., Bochester, N. Y. Wheeler Beflector Co., 156 Pearl St., Boston, Mass. TO PACK YOUR HOUSE Will You Invest niM A new movie star guessing contest that holds the public's interest and packs your house on dull nights. The idea is a series of 48 slides as illustrated showing popular movie stars. Get the audience to guess each number correctly and give three or more prizes at the end of the contest. A Prize Contest That Will Keep Your House Packed! because of their interest in their favorite film star. This contest consists of 48 slides all depicting movie stars. Also teaser slides, posters and ballots having numbers and you can prove the definite pulling power of this contest space for names of stars for contestants to fill in. However, for your theatre by your first order of 12 slides which will amount to $12.00. SEND YOUR ORDER IN TODAY. STANDARD SLIDE CORP. 208 W. 48th Street New York City SHADES, Orchestra Lamp SHUTTERS, Metal Fire Chicago Cinema Equipment Co., 820 S. Tripp Ave., Chicago, 111. Flagg, I. J., 33 Norris St., No. Cambridge, Mass. "Lightright." Bialto Electric Stage Lighting Co., 304 W. 42d St., N. Y. City, N. Y. "Gallagher." Wheeler-Green Electric Co., 29 39 St. Paul St., Bochester, N. Y. SHEARS, Film Mending Blue Seal Products Corp., 27 Lafayette Ave., Brooklyn, N. Y. SHOW CARD STANDS Oscar Onken Co., 8872 Fourth St., Cincinnati, O. SHUTTERS, Iris Brenkert Light Projection Co., Cortland Ave., Detroit, Mich. Newton, I., 14th St., N. Y. City, N. Y. Bolles Iron & Wire Works, J. E., Det.oit, Mich. Brier Hill Steel Co., 521 W. 23d St., N. Y. City, N. Y. Dahlstrom Metallic Door Co., Jamestown, N. Y. Dimond, Thomas, 139 W. 32d St., N. Y. City, S Y. Edwards Mfg. Co., 724 Eggleston Ave., Cincinnati, O. General Fireproofing Co., Youngstown, O. Hanke Iron & Wire Works, N. Albany & W. Chicago Aves., Chicago, 111. Harbaugh, Smedley & Co., 140 W. Fifth St., Cincinnati, O. Harris Co., S. H., 3323 Grand Ave., Chicago, 111. Kinnear Mfg. Co., Columbus, O. Landon Iron & Wire Works, E. B., 166 N. May St., Chicago, 111. Lupton's Sons Co., David, Allegheny Ave. & Tulip St., Philadelphia, Pa. FLASH-O-LITE SERVICE INCREASES BOX OFFICE RECEIPTS The above is a reproduction of a beautifully constructed, 8 section, hand carved, bronze finish frame, metal box, electrically wired for illuminating each section. The wiring is arranged so that four sections are illuminated at one time, flashing on and off. The sign is highly ornamental as well as serviceable and will prove to be a fixture of much attraction installed in the interior or lobby of a theatre. The FLASH-O-LITE SERVICE permits you to display coming features, be it pictures, vaudeville or any other message by a method of colored, interchangeable mats, electrically illuminated at a cost less than hand painted signs. We will furnish the display sign and a weekly change of copy at a small weekly charge. Write for Circular and details. FLASH-O-LITE SALES COMPANY, INC. P. O. BOX 94, FENWAY STATION, 1102 BOYLSTON ST. BOSTON, MASS.