Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000374
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 152 Exhibitors Trade Review "SONGFEST" SLIDES 52 Complete Sets with Over 300 OLD FAVORITES A splendid feature. There is a nation-wide tendency to swing back to the old melodies. Here they are — all ready for you. Just as successful for the small theatre with a piano as the big one with a three-manual organ. WRITE FOR INFORMATION. Also complete line of Organ Novelties. M. S. BUSH 52 W. Chippewa St. Buffalo, N. Y. Meyers Mfg. Co., F. J., Hamilton, O. Missouri Fire Door Co., 907 S. 2nd St., St. Louis, Mo. Riester & Thesmacher Co., 1514 W. 25th St., Cleveland, Ohio. Schreiber & Sons Co., L. (Norwood), Cincinnati, O. Smith Wire & Iron Works, F. P., 56 W. Lake St., Chicago, 111. Variety Mfg. Co., 2958 Carroll Ave., Chicago, 111. Vulcan Co., Clarkston, Mich. SHUTTERS, Projector Flicker (See also Projectors, Standard Motion Picture) Perfect Projection Shutter Co., Iroquois Bldg., Louisville, Ky, SIGNALS, Reel End (See also Safety Devices, Projector Fire) Behlen — See C. C. Rush Enterprises. C. C. Rush Enterprises, Greenville, So. Carolina. "Behlen." Bevelchanopal — See American Sign Co. Brilliant Mfg. Co., 1035 Ridge Ave., Philadelphia, Pa. Brilliant Sign Co., 3531 Washington St., St. Louis, Mo. Brumfield Electric Sign Co., 18 Seventh St., San Francisco, Cal. Flexlume Sign Co., 1439 Niagara St., Buffalo, N. T. Fricker, Frederick, 428 11th Ave., N. Y. City, N. Y. Greenwood Advertising Co., Knoxville, Tenn. Haller Consolidated Co., 213 W. Austin Ave., Chicago, 111. K-H Sign Mfg. Co., 350 Fernando St., Pittsburgh, Pa. Langever Service, J. J., 288 W. 11th St., Fort Worth, Tex. Munn Electric Co. Amarillo, Tex. Newman Mfg. Co., 416-418 Elm St., Cincinnati, Ohio. Philadelphia Sign Co., 338 North Randolph St., Philadelphia, Pa. (See Adv.) Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. SIGNS, Changeable Magnetic American Sign Co., Willard & Cooley Sts., Kalamazoo, Mich. Atlas Electric Sign Corp., 510 W. 45th St., N. Y. City, N. Y. A. & W. Electric Sign Co., Cleveland, O. Clark Co., W. L, 5 Beekman St., N. Y. City, N. Y. Electrical Products Corp.,, 1122 W. 16th St., Los Angeles, Cal. Federal Electric Sign Co., 8700 S. State St., Chicago, 111. Flexlume Sign Co., 1439 Niagara St., Buffalo, N. Y. K-H Sign Mfg. Co., 530 Fernando St., Pittsburgh, Pa. Novelty Electric Sign Co., 165 Eddy St., San Francisco, Cal. Philadelphia Sign Co., 338 Iff. Randolph St., Philadelphia, Pa. (See Adv.) Rawson & Evans Co., 711 W. Washington St., Chicago, 111. SIGNS, Electric Illuminated A. & N. Electric Sign Co., 2120 E. 19th St., Cleveland, O. Apex Sign & Metal Co., 2204 S. Hutchinson St., Philadelphia, Buck & Co., C. H., 411 Dorchester Ave., Boston, Mass. Chicago Electric Sign Co., 2219 W. Grand Ave., Chicago, 111. Chicago Miniature Lamp Co., 640 W. Lake St., Chicago, 111. Davenport Taylor Mfg. Co., 412 Orleans St., Chicago, 111. Federal Electric Co., 130 W. 42d St., N. Y. City, N. Y. Flcxlum Sign Co„ 1100 Military Rd., Buffalo, N. Y. (See Adv.) Luminous Sign Co., 2736 Wentworth Ave., Chicago, 111. Matennis Sign Co., E., Providence, R. I. McClain, Inc., Wm. H., 1445 S. State St., Chicago, 111. Murphy & Brodie, 817 8th Ave., N. Y. City, N. Y. Norden Co., Inc., 132 W. 43d St., N. Y. City, N. Y. Novelty Electric Sign Co., 118 W. 2nd St., Cincinnati, O. Opalume Sign Co., Battle Creek, Mich. Philadelphia Sign Co., 338 RT. Randolph, Philadelphia, Pa. Strauss & Co., 616 W. 43d St., N. Y. City, N. Y. SIGNS, Electric Illuminated (Changeable Letters) A. & N. Electric Sign Co., 1680 Carnegie Ave., Cleveland, O. Adsign Corporation, 247 W. 47th St., N. Y. City, N. Y. Advance Sign Co., 567 W. Harrison St., Chicago, 111. American Beauty — See American Sign Co. American Interchangeable — See American Sign Co. American Sign Co., Willard & Cooley Sts., Kalamazoo, Mich. Atlas Electric Sign Corp., 510 W. 45th St., N. Y. City, N. Y. Bauer Sign Co., 3264 W. 25th St., Cleveland, 'Ohio. Moran, F., & Co., 268 Pearl St., N. Y. City, N. Y. Philadelphia Sign Co., 338 N. Randolph, Chicago, 111. (See AdV.) Plowman Co., Frank E., 404 N. Mich. Ave., Chicago, 111. (See Tablet & Ticket Co. Adv.) Streus Sign Co., 46th St., N. Y. City, N. Y. Superior Slide Co., 812 Prospect Ave., Cleveland, O. Troy Slide & Sign Co., Troy, O. Victor Animatograph Co., Davenport, la. "Viopticon." X-L Slide Co., Film Exchange Bldg., Minneapolis, Minn. Williams, Brown & Earle, 918 Chestnut St., Philadelphia, Pa. SIGNS, Exit Plowman Co., Frank E., 400 N. Michigan Ave., Chicago, 111. 111. (See Tablet & Ticket Co. (Adv.) Radium Dial Co., Forbes & Meyran Ave., Pittsburgh, Pa. SIGNS, Illuminated Program Advance Sign Co., 567 W. Harrison St., Chicago, 111. American Sign Co., Willard & Cooley Sts., Kalamazoo, Mich. Atlas Electric Sign Corp., 510 W. 45th St., N. Y. City, N. Y. Federal Electric Sign Co. 8700 S. State St., Chicago, 111. Plowman Co., Frank E., 400 N. Michigan Ave., Chicago. "GloLetr." (See Tablet & Ticket Co. Adv.) (See Lights, Exit) K-H Sign Mfg. Co., 530 Fernando St., Pittsburgh, Pa. Major Equipment Co., 2518 Cullum Ave., Chicago, 111. Nu-Flex Mfg. Co., 160 N. Fifth Ave., Chicago, 111. Opalume Sign Co., Battle Creek, Mich. Philadelphia Sign Co., 338 N. Randolph, Chicago, m. (See Adv.) Standard Slide Corp., 209 W. 48th St., N. Y. City, N. Y. (See Adv.) Universal Electric Stage Lighting Co., 321 W. 50th St., N. Y. City, N. Y. (See Adv.) Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. SIGNS, Interchangeable Letter Brilliant Sign Co., 3531 Washington St., St. Louis, Mo. Tablet & Ticket Co., 1015 W. Adams St., Chicago, 111. (See Adv.) SIGNS, Parking Plowman Co., Frank E„ 400 N. Michigan Ave., Chicago, 111. (See Tablet & Ticket Co. Adv.) Rawson & Evans, 711 W. Washington St., Chicago, 111. Voight Co., 1743 N. 12th St., N. Philadelphia, Pa. SLIDE INK (See Inks, Slide) SIGNS, Rest Rooms (Illuminated) SLIDE PENCILS (See Pencils, Slide) SLIDES Advertising Slide Co., 85 Chestnut St., St. Louis, Mo. Aloe Co., A. S., 513 Olive St., St. Louis, Mo. American Slide Co., Columbia Bldg., Columbus, O. American Stereoscoptic Co., 417 Fifth Ave., N. Y. City, N. Y. Burden & Salisbury Co., 213 East Ave., Rochester, N. Y. Bnsh, M. S., 52 W. Chippewa St„ Buffalo N. Y. (See Adv.) Catchel & Sons, W. D., Republic Bldg., Louisville, Ky. Catty Slide Co., Pittsburgh, Pa. Columbia Slide Co., 19 S. Wells, Chicago, 111. Edmondson Geo. M., Co., 2362 Euclrd Ave., Cleveland, O. Excelsior Illustrating Co., 219 Sixth Ave., N. Y. City, N. Y. Glenn, J. A., 76 Columbia St., Albany, N. Y. Globe Slide & Film Co., Albian, Mich. International Stereograph Co., Decatur, 111. Kansas City Slide Co., 1015 Central Ave., Kansas City, Mo. Lantern Slide Co., 220 W. Liberty St. Cincinnatio, O. Los Angeles Slide Co., 122 W. 3rd St., Los Angeles, Cal. Mcintosh Stereopticon Co., 30 E. Randolyh St., Chicago, 111. McLaughlin Studios, 36 Broomfield, Boston, Mass. Monogram Slide Co., Film Exch. Bldg., Minneapolis, Minn. Nichols, Grace L., 58 E. Con gress St., Chicago, 111. North American Slide Co., 122 No. 13th St., Philadelphia, Pa. Novelty Slide Co., 209 W. 48th Stu, N. Y. City, N. Y. (See Adv. Standard Slide Co.) Pacific Stereoptic Co., 106 W. 3rd St., Los Angeles, Cal. Perfection Slide Co., 79 Fifth Ave., N. Y. City, N. Y. Quality Slide Co., 6 E. Lake St., Chicago, 111. Radio Mat Co., 167 W. 48th St., N. Y. City, N. Y. (See Adv.) Rechter, J. W., 135 E. 4th St., Dayton, O. Robinson, Geo. A., Wesley Roberts Bldg., Los Angeles, Cal. RadiO -Mat ii ■ BUT 10 DAYS MORE for the voting in the BEAUTY CONTEST One Years Free Admission to This Theatre To the Young Lady Receiving the Most Votes MISS MAY SIMPSON .Now Leads With 301,753 Votes is the Stationery of the Screen 10,000 Typed Daily! Screen Bulletins by the Exhibitor "We have found that your mats make ideal slides for carrying messages to the audience." Conn. Endeavor Summer School, H. W. Hicks, Sec. Hartford, Conn. "I have been using Radio-Mats for about three months at the Centre Theatre and I find them very efficient as they bring results." Biglerville, Pennsylvania. RadiO^;Mat s r ©• ' IT IS THE POLICY OP THIS U-l HOUSE TO SHOW ONLY en o CLEAN PICTURES If in Your Opinion We Ever Pail in This the Management Will Welcome Your ■ ui o Opinions or Advice L J • is the Stationery of the Screen Non-melting — Non-in flammable I