Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000379
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

December 26, 1925 Page 157 VAUDEVILLE Fally Markus Agency, 1347 Broadway, N. Y. City, N. Y. VAULTS, Public Film (See Storage, Film) VENDING MACHINES, Automatic (See Machines, Automatic Vending) VENDING MACHINES (See Machines, Automatic) VENTILATING SYSTEM, leatre Acme Condition and Engineering Co., 2614 S. Jefferson St., St. Louis, Mo. Allen Air Turbin Ventilator Co., Sth and Porter Sts., Detroit, Mich. American Blower Co., 6004 Russell St., Detroit, Mich. American Foundry & Furnace Co., Bloomington, 111. Atmospheric Conditioning Co., Lafayette Bldg., Philadelphia, Pa. Automatic Refrigerator Co., 618 Capitol Ave., Hartford, Conn. Boehn, John C, Co., 1555 Hamilton Ave., Cleveland, O. Carrier Engineering Corp., 7250 Frelinghuysen Ave., Newark, N. J. Johnson Service o., 118 E. 28th St., N. Y. City, N. Y. N. E. Ventilating & Heating Co., Providence, R. I. Nelsin Corp., Herman, Moline, 111. Pullman Ventilating and Mfg. Co., York Ave. and R. R„ York Pa Reynolds & Co., B. F., 118 W. Ohio St., Chicago, 111. Robert Gordon, Inc., 1357 W. Washington St., Chicago, 111. Roberts-Hamilton Co., 413 S. Fourth St., Minneapolis, Minn. Seymour, James M., Lawrence St., Newark, N. J. Solar Engineering Corp., 20D N. 15th St., Philadelphia, Pa. Sturtevant Co., B. F., Hyde Park, Boston, Mass. Supreme Heater & Ventilating Co., 1522 Olive St., St. Louis, Mo. Typhoon Cooling' System, 345 W. 39th SU N. Y. City, N. Y. (See Adv.) Westinghcvu.se Elec. & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) York Refrigerating Co., York, Pa. VENTILATORS, Stage Fordham Cornice Works, Inc., 2009 Monterey Ave., N. Y. City, N. Y. VIGNETTING DEVICES, Camera Bass Camera Co., 100 N. Dearborn St., Chicago, 111. (See Adv.) Bell & Howell Co., 1801 Larchmont Ave., Chicago, 111. Burke & James, Inc., 240 E. Ontario St., Chicago, 111. VINES, Artificial (See Flowers, Artificial) VIOLINS, Automatic Mills Novelty Co., 221 S. Green St., Chicago, 111. "ViolanoVirtuoso." Violano-Virtuoso — See Mills Novelty Co. VOLT METERS (See also Ammeters, Volt) WARMERS, Electric Foot (See Lobby Walls) American Electrical Heater Co., Burroughs St. & Woodward Ave., Detroit, Mich. "American Beauty." Baldwin Co., 703 Finance Bldg., Philadelphia, Pa. Butte Engineering & Electric Co., San Francisco, Cal. General Electric, Co., Schenectady, N. Y. General Electric Utilities Co., 145 W. 45th St., N. Y. City, N. Y. Rochester Stamping Co., Rochester, N. Y. Simplex Electric Heating Co., Cambridge, Mass. Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. (See Adv.) WATCHMAN'S CLOCKS Chicago Watchmen's Clock Works, 1526 S. Wabash Ave., Chicago, 111. Pettes & Randall, 150 Nassau St., N. Y. City, N. Y. WATER SOFTENERS, Laboratory American Water Softener Co., Philadelphia. Pa. WATER FILTERS (See Filters. Water) WAX FIGURES L. E. Oates Wax Studio, 105 East 10th St., Los Angeles, Cal. WAX, Film Eastman Kodak Co., Rochester, N. Y. (See Adv.) Magic Film Protector Co., 613 E. Willard St., Muncie, 111. WRENCHES, Carbon Pierce, Carl, Morris, 111. Refer to the Selected List of Advertisers, which appears on pages 50 and 60 of this issue. The names and addresses, as well as a brief description of the products which these companies manufacture, are given in alphabetical order. You cannot afford to overlook these names when you are ordering new equipment, both because they represent the best obtainable, and also because they have many new products which will go a long way towards creating efficiency. yum the COOIEST /THEATRI iH TOWN When it's 90° in the shade, you need HELP You need air — fresh AIR. And lots of it— cool, refreshing breezes that will bring them in night after night. That's the only way you can be sure of good business the whole summer through. And the cost is so low you'll get the cost back in the first two summers. Send hack the coupon and let us show you how easily it's done. TYPHOON FAN COMPANY 345 West 39th St. New York, N. Y. ^x^Gentlemen: I want a better summer business. What can you do for me? Offices in Principal Cities