Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000380
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 158 Exhibitors Trade Review Equipment Supply Dealers and Distributors ALABAMA Gueen Feature Film Co., 1916^ Morris Ave., Birmingham, Ala. CALIFORNIA California Motion Picture Equip. Co. (E. C. Andrews), 838 S. Olive St., Los Angeles, Calif. J. Slipper Co., 840 So. Olive St., Los Angeles, Calif. Electrical Products Corp., 1128 W. 16th St., Los Angeles, Calif. Pacific Amusement Supply Co., 908 S. Olive St., Los Angeles, Calif. Ed. H. Kemp, 309 Turk St., San Francisco, Calif. Walter G. Preddey, 187 Golden Gate Ave., San Francisco, Calif. Theatre Equipment Supply Co. (R. M. Combs, Mgr.), 146 Leavenworth St., San Francisco, Calif. Western Theatre Supply Co., (L. G. Dolliver), 121-127 Golden Gate Ave., San Francisco, Calif. CANADA Perkins Electric Co., Ltd., 347 Bleury St., Montreal. Coleman Electric Co. (J. H. Coleman), 21 Dundas St., Toronto. Perkins Electric, Ltd., 11 Temperance St., Toronto. Perkins Electric, Ltd., 217 McDermot Ave., Winnipeg. Aaron & Stevens, Calgary, Alta. United Elec. Co., Ltd. (R. E. W. Fairleigh), 1118 Granville St., Vancouver. CONNECTICUT Independent Movie Supply Co., 131 Meadow St. (Branch Office), New Haven, Conn. COLORADO Denver Theatre Supply Co., (Edw. H. Mohrbacher), 2106 Broadway, Denver, Colo. Exhibitors Supply Co., Inc., (F. A. Ramenstein), 822 21st St., Denver, Colo. DISTRICT of COLUMBIA Washington Theatre Supply Co. (A. Dresner), 908 G St., N. W., Washington, D. C. Southern Moving Picture Corp. (W. E. Claflin), 319 McGill Bldg., Washington, D. C. FLORIDA Tampa Photo & Art Supply Co. (W. C. Burgert), 314 Twiggs St., Tampa, Fla. GEORGIA Theatre Equip. & Supply Co., 158 Manetta St., Atlanta, Ga. Southern Theatre Equipment Co. (Wm. Oldknow), 100 Walton St. (Main Office), Atlanta, Ga. ILINOIS Amusement Supply Co. (B. A. Benson), 746 S. Wabash Ave., Chicago, 111. Capital Merchandise Co. (B. Pearlman), 538 S. Dearborn St., Chicago, 111. Exhibitors Supply Co. (H. A. R. Dutton), 825 S. Wabash Ave. (Main Office), Chicago, HI. Fulco Sales Co. (C. H. Fulton), 24-26 E. 8th St. (Main Office), Chicago, 111. Movie Supply Co. (S. S. Behrend), 844 S. Wabash Ave., Chicago, 111. Western Motion Picture Co. (H. D. Fairall), 102 y2 W. Main St., Danville, 111. INDIANA Exhibitors' Supply Co. of Ind. (R. E. Gumm), 128 W. Ohio S., Indianapolis, Ind. E. E. Fulton Co., Ill S. Capital St., Indianapolis, Ind. IOWA Exhibitors' Supply Co. (L. L. Phillips), 10th and High Sts., Des Moines, la. KENTUCKY American Motion Picture Co., Louisville, Ky. Louisville Film & Supply Co., Louisville, Ky. LOUISIANA George Vivirito, 224 Barrone, New Orleans, La. MARYLAND N. C. Haefele & Co. (N. C. Haefele), 228 Gay St., Baltimore, Md. MASSACHUSETTS Eastern Theatre Supply Co. (R. L. Hosmer), 43 Winchester St., Boston, Mass. Exhibitors' Supply Co. (R. D. Matson), 67 Church St., Boston, Mass. United Theatre Equipment Co. (Jos. S. Cifre), 26-28 Piedmont St., Boston, Mass. MINNESOTA Exhibitors' Supply Co. (A. T. Crawmer), 221 Loeb Arcade Bldg. (Branch Office), Minneapolis, Minn. The Rialott Co. (S. A. Louis). Minneapolis, Minn. Standard Theatre Equipment Corp. (Howard Hall), 39 Western Ave., Minneapolis, Minn.