Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000569
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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FE&177G ©C1BG93:>64C^ February 13, 1926 Page 1 EXHIBITORS REVIEW WILLARD C. HOWE, Editor Michael L. Simmons Staff Editor Henry A. Linet Exploitation Editor GEO. C. WILLIAMS President James A. Cron Advertising Manager Herman J. Schleier Business Manager Larry S. Harris Equipment Manager Vol. 19 / February 13, 1926 / No. 13 CONTENTS PICTORIAL PRESENTATIONS Full Text of Exhibition Contest 5 Sold _ 8 What Is the Matter With Movie Critics 9 By Melvin G. Winstock We're From Missouri _ 10 By David F. Barrett Effecting a New Lobby Every Month 11 By Edward L. Hyman Plugging For Peggy '. 12 Presentation or Vaudeville _ 16 Current Questions on Income Tax 17 By M. L. Seidman The Organist Too Big for His Job 19 By Vermond Knauss Investing in Comfort _ 23 Floral Decorations for Spring 23 REGULAR DEPARTMENTS Editorial 3 The News of the Week _ 4 Still Life 13 Production Highlights 18 Box Office Reviews 20 Short Feature Reviews 22 / Copyright 1926 by Eixhibitors Review Publishing Corporation Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer, Executive and Editorial offices: Hearn Building, 45 West Fortyfifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibiors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription Rates: Postage paid per year, United States, $2; Canada, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. Stopped Traffic on Broadway / Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg. Pa. Editorial Offices 45 West 45th Street, New York Ctty. Subscription $2.00 a year. Entered as second-class matter Aug. 5, 1922, at postoffice at East Stroudsburg, Pa., under Act of March 3, 1879.