Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000582
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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King Meighan, brother of Tommy( puts his John Hancock on the dotted line for number of productions for Columbia Pictures, while Joe Brandt, president of that company looks on with pleasure. Alluring Alberta Vaughn, the vivacious little F. B. O. star, now playing in "Fightng Hearts," for F. B. O. release, learn? the intricacies of the Linotype machine. A new fad hits Hollywood, and Joyce Comption, popular little First National player is among the first to adopt it. They call it the "tinkle" garter, and it is self announcing when walking. Rex Ingram, one of the mcsi colorful of the present day directors, whose latest effort, "Mare Nostrum," an Ibanez novel, will open at the Criterion Theatre, New York, this coming Monday night. The picture was produced and will be released under the Metro Goldwyn banner. Celebrities meet at Universal City. Judge Landis and Will Hays, leaders of baseball and pictures, received by Reginald Denny, Marion Nixon, McRae and Wm. Seiter. Micky Martin, aged three, showing what the well dressed will wear, and Lew Cody, M-G-M star, showing what he won't. Lew tried to tell the world that the little fellow stole his clothes. J. Stuart Blackton at work making "Bride of the Storm" for Warner Brothers. i'auia Gould, publicity woman for F. B. O., who resigned to join Universal Pictures.