Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000590
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 22 Exhibitors Review Short Feature Reviews "The Great Arena' Pathe 1 reel This Grantland Rice Sportlight takes us from Miami to Lake Placid to convince us of the importance that water plays in the sporting world. Clever stunts are demonstrated by sylphlike maidens in the pool at Miami. And while on the subject, Mr. Rice shows how inconvenient water sometimes is. Shots of Florida streets during the recent cloud-burst are shown. Automobiles were veritable water sprinklers and every corner a swimming hole. Skiing and fancy skating on the frozen waters of Lake Placid prove quite as fascinating as the sports in the water's liquid state. An interesting set of titles gives this diverting one-reeler additional appeal. * * "The Big Game yy Universal 2 reels Paradise and Piperock, neighboring towns, are constantly slam-bamming each other. Paradise is challenged to a basketball game by Piperock on Piperock's own soil. Paradise, sure of victory, bet their money, horses and clothes on the outcome. Piperock wins and Paradise goes home in barrels. Deviating from the set Western formula, this Mustang is really a comedy with a western locale. Pee Wee Holmes and Ben Corbett, featured in "The Big Game," supply a fair number of laughs. The highlights of the comedy come during the game between the "hicks." The final close-up gets perhaps the biggest laugh. It shows the Paradise populace returning home in barrels — small sized ones, medium and large sized ones — some in lonesome splendor, others making the best of a tad situation — sharing one barrel. The comedy is a little long getting started, hut once under way, there is a sequence of mirth provoking situations. *3j$fKj * * # "Ko-Ko's Paradise" Red Seal 1 reel The usual Max Fleischer cartoon with its usual number of laughs. This time Max amuses himself by shooting apples off the heads of Ko-Ko and his pal, the dog. Terrorized by a shot which they think struck them, their imagination carries them to the pearly gate, which they enter through a turnstile. They buy halos for $5 down and $1 a week, and enjoy all the happiness of paradise until Ko-Ko loses his wings. "Soul of the Cypress" Red Seal 1 reel A pretty picturization of the old legend told about the cypress tree. The dryad soul, held captive by an aged cypress, frees itself to answer the song of a young composer. Longing for him, but fearing the mortal touch, she eludes him. Plunging into the swirling sea, the composer s spirit comes back to the dryad in "The Song of the Sea." A lovely girl, gracefully dancing through the woods, symbolizes the fantastic creature Soft greys in the scenic effects, which in themjselves are very beautiful, properly create the illusion of fantasy. Should prove popular with the average audience. REVIEWED IN THIS ISSUE The Great Arena Pathe The Big Game Universal Ko Ko's Paradise Red Seal Soul of the Cypress Red Seal Wandering Papas Pathe Page Me Educational Animated Hair Cartoons, Issue 4 Red Seal "Wandering Papas" Pathe 2 reels Cooke is the cook for a large engineering camp. A hermit with a romantic daughter chances to live nearby and the chief engineer is her suitor. The girl and the engineer are about to elope when the girl's father learns of it. He jumps on the train from which the pair had escaped and on which he finds Cooke, whom he suspects as the guilty one. A precarious position on the edge of a cliff prevents the furious father from killing the supposed offender. A thoroughly diverting comedy with Clyde Cooke at his best. Situations that are real laugh getters are made funnier by Clyde's interpretation. A thrilling climax that will evoke exclamations of awe simulates a situation in "The Gold Rush," that created a great amount of interest. In "Wandering Papas" it is a train that has been running at a furious rate of speed and which stops abruptly on the edge of a cliff. The efforts of the victims to save themselves from a premature death prove very exciting as well as mirth-provoking. * * * 'Page Me" .Educational 2 reels Bobby and the hotel manager are both in love with Sally. Being without funds, Bobby is put to work in the hotel as bell hop. When he receives a check made out to "Mrs. Bobby Vernon," which his uncle sent to induce Bobby to settle down, Bobby grabs Sally, and eluding the hotel manager, they ride up and down the elevator while answering the minister's questions. Bobby Vernon in a pleasing twd-reeler which never achieves side splitting comedy, but which holds the interest throughout. Maintaining an even pace for the most part, toward the end it rapidly gains momentum when a unique and much interrupted wedding ceremony takes place on the different floors of the hotel. Frances Lee is very charming as the bride. NOW BOOKING St. Patrick's Day Special Week of March 14th Fleischer Ko-Ko Song Car-Tune "HAS ANYBODY HERE SEEN KELLY" Hand Colored by Brock 729 7th Ave., N. Y. C. DISTRIBUTORS News Reels In Brief Pathe News No. 14 STATEN ISLAND, N. Y. (except Chicago Milwaukee, Seattle, Portland, Los Angeles, San Francisco, .Boston, Detroit, Omaha, i lttsburgn, Philadelphia) — 'Army tanKs conquer snow in war with King Winter! Midget "Caterpillars" charge drirts in experimental maneuvers at Miller Field. PE1 i'SANG, CHINA — North China in throes of still another civil war. Despite Uen. Feng s successes, troops of Gen. Li Ching-Ling strive to hold their lines in small towns. PALM BEACH, FLA. — You have to be past 70 to play in this golf match. Rev. C. Temple, 73, and Gen. J. Smith, 77, lead the way over course in "Young Boy's" tournament. IN THE LIMELIGHT — Church temtwins. Club boasting most human pairs of a kind holds annual exhibition. COLUMBUS, OHIO (Cleveland and Cincinnati only) — i"McKiniey s Own" relinquish historic battle standards. Battle-scarred colperance society urges Volstead Act modification. Rev. Jas. Empringham of Protestent Episcopal body reports poll favoring revision. BRUSSELS, BELGIUM — All Belgium unites in tribute to Cardinal Mercier. Hundreds of thousands throng to impressive rites held for nation's spiritual war leader. NEW YORK CITY — Storms rage in Atlantic — 27 saved from freighter sinking in gale. Crew of ill-fated Alkaid arrives in port with cheers for gallant rescuers. NORFOLK, VA. — Falls backwards from auto speeding at 70 miles an hour. Dare-devil Vee defies death in thrilling stunt which is considered only feat of its kind. DETROIT, MICH. (Detroit, only) — City bids Polar fliers "bon voyage." Mayor Smith extends best wishes to Capt. Wilkins and members of his party who Will make flight from Alaska. CASTLE SHANNON, PA. (Pittsburgh only) — 14 lose lives in mine blast. Workers are trapped far below surface of earth in ex plosion that seals exits to Mine No. 4 at Horning. OMAHA, NEB. (Omaha only)— Old Time Fiddlers have their day again in radio contest — -47 players fiddle away to their hearts' content in program conducted by Station WOAW. NEW YORK CITY (New York only) — Cardinal Hayes returns from Holy Year pilgrimage. During visit to Rome, noted prelate attended sealing of Holy Door and held audience with Pope. CORAL GABLES, FLA. (Philadelphia only) — Mayor Kendrick enjoys visit in Southland. Philadelphia Executive delivers ah impromptu address while inspecting the beauties of Florida. International News No. 11 ST. PAUL, MINN. (Omit Dos Angeles and Frisco) — -Youthful "mushers" race in exciting dog derby. Huge crowds cheer game youngsters competing for speed crown. LOS ANGELES, CAL. (Los Angeles and Frisco only) — Redskin runner triumphs in six-mile Marathon. Thomas Humphrey .of Sherman Indian School wins sweeping victory in hard fought contest. SANTA ROSA, CAL. (Omit Cleveland and Cincinnati)— Presenting the biggest collection of twins. Club boasting most human pairs of a kind holds annual exhibition. COLUMBUS, OHIO (Cleveland and Cincinnati only) — "McKinley's Own" relinquish historic battle standards. Battle-scarred colors are presented to state. SPRING GARDEN, CAL — Sky-scraping cars break winter traffic tie-up. World's longest tramway spans dizzy heights — snows close other roads. WASHINGTON, D. C. — Interesting snapshots from the news of the day. Representative Stedman of North Carolina celebrates 85th birthday with help of fellow Congressmen. LOS ANGELES, CAL. — First double 'plane change in mid-air. Pilot MacDougall's perfect plying enables Daredevils Matlock and Nichols to hop off from same machine. MACON, GA. — Bull 1 dog mothers tiny orphan tiger cubs. Two ' little exiles from the jungle find a canine friend in need. Playful kittens — until they grow up. NIAGARA FALLS, N. Y. — Cold snap transforms Niagara into playground. Hundreds revel on frozen slopes of ice ? clad falls. PORTLAND, ORE. — Motorcycle "hare" leads "hounds" on wild chase. Breakneck riding marks new kind of hunt introduced in northwest. t 'Animated Hair Cartoon, Issue 4* Red Seal 1 reel Marcus distinguishes himself in this Animated Hair Cartoon by drawing a bird, with which he plays around a bit, finally turning; it upside down to show a perfect likeness to Galli Curci. Coiffures and mustaches arc! manouevered with to produce likenesses also j of Taft, Joffre, Napoleon, J. P. Morgan, Hayakawa, Lenin, La Follette.