Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page scan 000600 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000600
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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The Skeptical are Convinced the little things that "It's count," so the saying goes. The small Exhibitors are "the little things" that count and count big, in the profit side of the ledger with the distributor of motion pictures. Fine to sell the big fellows, but they are few. It's the little fellows that are in the majority. Therefore, EXHIBITORS REVIEW and Exhibitors DAILY REVIEW aim to help the little fellow first. Representative Papers of the Motion Picture Industry, EXIBITORS REVIEW and Exhibitors DAILY REVIEW contain all news when it is news, exploitation departments, reviews of features and shorts, film releases, sound editorials comment equipment material, in fact they are the best value in the field tor all Exhibitors. Subscription rate for both papers— about 300 issues — $5 a year. "When a man who is as bus}' as I am — and as busy as every other exhibitor in the country is — takes time to sit down daily and reads Exhibitors DAILY REVIEW right through, every item on every page, he not only finds that reading valuable, but also enjoys it." That is what a big Exhibitor chain operator states. In any real crisis you will find Exhibitors DAILY REVIEW and EXHIBITORS REVIEW the Exhibitors' side. We on have helped many an exhibitor without flourish of trumpets. Call on us when you need help and you will get it. Exhibitors DAILY REVIEW is not only interesting but actually profitable at the box-office. News, Reviews and Selling-the Pictures ideas every day. Subscription rate $5 per year, with EXHIBITORS REVIEW. The publishers of Exhibitors DAILY REVIEW know the exhibitor is a busy individual and has so much time and no more for reading his motion picture journal. The DAILY REVIEW is gauged to save time. We give the exhibitor only what he wants, when, where and how he wants it. It is the real service to the exhibitor field — Five daily issues — and a weekly magazine— EXHIBITORS REVIEW Publishing Co. 45 W. 45th Street, New York. Please put me down as one of the regular boosters for Exhibitors DAILY REVIEW and EXHIBITORS REVIEW and mail your bill for $5. Name Theatre Address Street City State The combination is fast becoming the Encyclopedia of the motion picture industry The Price, $g.00 is nominal Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East S'roudsburg, Pa. Editorial Offices 45 West 45th Street. New York City. Subscription $2.00 a year. Entered as second-class matter Aug. 5, 1922, at postoffice at East Stroudsburg, Pa., under Act of March 3, 1879.