Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000601
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 20, 1926 OC1B6M155 ^ EXHIBITORS REVIEW WILLARD C. HOWE, Editor Michael L. Simmons Staff Editor Henry A. Linet Exploitation Editor GEO. C. WILLIAMS President James A. Cron Advertising Manager Herman J. Schleier Business Manager Larry S. Harris Equipment Manager Vol. 20 February 20, 1926 No. 13 CONTENTS PICTORIAL PRESENTATIONS Go After Big Business 9 Is Broadway Overseated? 10 Striking A New Note 11 "The Flaming Frontier" 12 Fred J. McConnell 15 Making Pictures An Alibi 15 Romeo Mattioni, Theatre Mogul 1.0 Parlez Vous Francais? 17 The Good Projection Lamp 23 Using Plastic Relief 23 REGULAR DEPARTMENTS Editorial 7 Week in Review 8 Still Life 13 Production Highlights 18 Box Office Reviews _ 19 Short Feature Reviews 22 Classified Advertisements 24 Copyright 1926 by Exhibitors Review Publishing Corporation Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer, Executive and Editorial offices: Hearn Building, 45 West Fortyfifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibiors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription Rates: Postage paid per year, United States, $2; Canada, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. together they spell METRO GOLDWYN MAYER'S MIRACLE COMEDY