Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Page scan 000609 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000609
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 20, 1926 Page 13 STILL LIFE The News of the Week in Picture Form On Your Marks — Joseph M. Schenck, United Artists' chief, has added to his many other activities the^business of being athletic. He is shown here with his coach, Douglas Fairbanks, who is said to be something of an expert on athletics. Richard Barthelmess signing contract with First National Pictures, Inc., whereby he will produce eight pictures for that company. Standing, left to right: Ned Depinet, southern sales manager; Dennis F. O'Brien of O'Brien, Malevinsky and Driscoll; A. W. Smith, Jr., eastern sales manager; Ned Marin, western sales manager and Robert Perkins, counsel for First National. Seated, left to right: Sam Spring, secretary-treasurer; Dick Barthelmess and R. A. Rowland, general manager. June Marlowe plays a prominent role in support of Jean Hersholt in the UniversalJewel, "The Old Soak," directed by Edward Sloman. Alice Ardell, one of the prettiest of the comedy field flock, is now being starred in a series of Blue Ribbon comedies for Standard Cinema. Film Booking Offices release these two reelers, which are gaining in well earned popularity. "Iron B. V. D.'s" is the way this photograph came in to these offices. George Sidney has to wear this little suit of clothes for his role of Hans Wagner in "The Prince of Pilsen." The picture will be released under the Producers Distributing Corporation banner in the very near future.