Exhibitor's Trade Review (Nov 1925 - Feb 1926)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Nov 1925 - Feb 1926
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Nov 1925-Feb 1926)
Leaf #:
000610
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Page 14 Exhibitors Review Three of the directorial stars at the De Mille Studio seem a little bit doubtful about Donald Crisp, the gentleman at the left, who has joined their ranks. Left to right we have Mr. Crisp, William K. Howard, who has just finished directing Rod La Rocque in "Red Dice", Rupert Julian, director of "Three Faces East," and Paul Sloane. Blanche Sweet, First National star, has a new part. It upsets the old style in every way, starting at the tip of one ear and making a cross-country jump to the tip of the other. Eileen Percy who makes her debut in Hal Roach two reelers. Charles Ray, no longer playing "hay seed" roles, on the steps of his Beverly Hills home. Ray is playing in "The Auction Block" for M-G-M. Colleen Moore, First National star, with the author (William Conselman, left) and artist (Charlie Plumb) of "Ella Cinders." Edward L. Klein, noted film exporter, leaves shortly for Europe, wher his knowledge of foreign affairs will help cement cordial relations between the U. S. A. and European countries. Dorothy Dwan, leading lady in the Pathe Feature Comedy "Stop, Look and Listen," pays tribute to the father . of our country. Rin-Tin-Tin acts as cameraman while John Patrick does a little posing for the Warner Bros.' "wonder dog."